Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy News

30 Minutes with Gary Vaynerchuk: My Thoughts I'€™ve never classified myself as a fan boy. Growing up as a first-generation Italian-American, we were taught that no one is better than anyone else, and that if you want to achieve something,you work hard until you can do justthat. Well, the message from my parents and grandparents has now come full circle when I spoke to Gary Vaynerchuk for the Brand Boost Podcast. There was a time I really didn'€™t like what Gary had to say. Not because I thought Garywas a bad guy, or because the things he said were wrong, butbecause it was information I had heard every day, for my entire life. I would listen and think to myself, are people really listening to a man tell them what to do and who is saying what mydad had been talking about for 30 years? As with most boys, we finally get it at some time around the age of 30. I began to realize that Gary'€™s message wasn'€™t what you should be doing, rather, what he is doing and how it works for him. It all seems so obvious, however, at the time, I couldn't distinguish my ass from my elbow. Making Unlikely Connections Social media has allowed us to connect to people from all walks of life, all over the globe,at any time we want. Twitter has really allowed me to make global connections that would have been nearly impossible to cultivate any other way. Of course, this doesn’tcome through osmosis. (Not sure if that even make sense, but my dadused to tell me all the time, so its become a habit. Thanks pops.) I was fortunate enoughto connect with Gary on numerous occasions here and there on socialmedia channels. Quick tip: if you’re looking to get on someone'€™s radar, add value to their conversations. If they see no value inwhat you have to say, you won’t land on their radar anytimesoon. Gary is no different. Gary takes note of people that interact with his posts, people that comment, people that share and people that add real value to the conversations. This couldn'€™t have been more evident after my interview with him. The VaynerMedia Experience I can'€™t say enough great things about how awesome the team is at VaynerMedia. From the moment Amy Schmittauer and I walked in the door, we were treated great. We were a bit early, so we were asked to hang tight in the lounge while the smiling young lady offered us water and other beverages. As show time got closer,D-Rock and India came out to greet us and welcome us to the office. (We got to record in the same room Gary records all his episodes of #AskGaryVee. Pretty freaking cool.) As hard at work the employees are, they make time to say hi, flash a smile or offer you something to make you comfortable. Mad props to Gary and team for building an awesome environment for people to actually want to beat work and be happy to be there.

Become a supporter of this podcast:

https://anchor.fm/brandboost/support

https://flipboard.com/

When we had the opportunity to chat with the Entrepreneur on Fire, John Lee Dumas, we couldn't have been more excited.

John is the epitome of consistency and is known for his podcast that provides content, every day. Where 93% of podcasts fail to hit 8 episodes, John is nearly at 1200!

From Army Officer to Corporate Finance and now a podcaster, John has words that every entrepreneur must live by.

Andiamo!

About John Lee Dumas

John Lee Dumas is the Founder and Host of EntrepreneurOnFire, awarded 'Best of iTunes 2013'. John interviews today's most inspiring and successful Entrepreneurs 7-days a week and has been featured in Forbes, INC, & TIME Magazine. John has turned EntrepreneurOnFire into a business that generates over $200,000 a month & shares all the details via his monthly income reports at EOFire.com/income. John also founded the #1 Podcasting community in the world; Podcasters' Paradise; a community where over 1200 Podcasters learn how to create, grow, and monetize their podcast in a supportive environment. EntrepreneurOnFire generates over 750,000 unique listens a month & recaps of these 700 plus episodes and MUCH more can be found at EOFire.com.

Vincenzo’s Italian Lesson of the Day:

“ricevuto come un cane in chiesa” –> good luck!

 

Here's a colorful phrase: ricevuto come un cane in chiesa, which literally translates to, “received like a dog in church.” It’s similar to the English “like a whore in church,” but the alliteration in the k sounds of come, cane, and chiesa seem to give it more power.

Example: What did your parents think of your American boyfriend arriving on his Harley? L’hanno ricevuto come un cane in chiesa.

How Bad Do You Want It?

Amanda Bayerle is a health and fitness coach and host of the "How Bad Do I Want It?" podcast, along with her husband, Nicholas.

The How Bad Do I Want It podcast features inspiring stories of men and women who made their dreams a reality. Amanda and Nicholas Bayerle have a mission to help you grow your personal/business development and see greater success! You will find success hacks and inspiring stories twice a week along with Q and A Friday, where you ask the questions and we answer them. If you want to grow, challenge yourself and learn from entrepreneurs such as Michael O'Neal, Joel Brown, and Kate Erickson then you will love this podcast.

Amanda gives us tips on staying healthy and running your own business as well as how to have a successful business with your significant other!

Tips on staying healthy while running a business:

Be sure to have someone holding you accountable. Greater success comes when you feel you MUST stay healthy.

Hydrate! When you aren't properly hydrated, you tend to eat more. You also can get "foggy brain" when not hydrated.

In order to stay consistent, choose a fitness routine you enjoy.

Tips on having success with your significant other in business:

You can be each other's cheerleader and accountability partners

Celebrate wins together

Listen through till the end as Amanda gives away a special gift! (If you miss it, it's right here: www.thetruechallenge.com/videoseries)

Find Amanda here:

Twitter

www.thetruechallenge.com

Andiamo!

Digital Marketing Tips from Taylor Swift, Nine Digital Marketing Stats and Facebook Live Expands

In this episode, Vincenzo dives into digital marketing tips from Taylor Swift, including:

Use FOMO for good

Take the time to appreciate your consumers

Create special experiences.

We also take a look at nine intriguing digital marketing stats from this past week. Here they are in quick format:

Social video continues to explode. Facebook reports over 100 million video views daily!

Apartments.com finds success early on with their Super Bowl ad and, so far, their teaser ad has generated 370,000 YouTube views.

The 2016 election is the mobile election. 67% of Hispanics and 60% of black voters visit political sites on their mobile devices, per a report from the Interactive Advertising Bureau.

Millennials unlock their phones 200 times a day! Now, lock-screen advertising company, Unlockd, is attracting brands like Levi's, Starbucks and Hulu.

Smartphone and tablet search dominated Q4. Mobile accounted for 52% of Google clicks.

OTA said that 91% of data breaches in the first part of 2015 could have been avoided if the companies had done their technical due diligence.

Facebook goes native, and native ad formats make up more than 80% of impressions.

Hilary Clinton and Bernie Sanders battle it out on social. Democratic presidential hopeful Bernie Sanders has more than 2.5 million Facebook fans, besting rival Hillary Clinton's 2.2 million. But Clinton has 5.24 million Twitter followers, easily beating Sanders (1.24 million) on the microblogging site. Meanwhile, they are generally even on Instagram—Hillary has 762,000 followers, edging Bernie, who has 635,000. 

Trump and Cruz continue to battle it out on live streaming video platforms. Donald Trump and Ted Cruz using Facebook's new live streaming feature. The moves seem wise considering Trump has almost 5.5 million fans on the site, and Cruz has 1.8 million fans. Trump, meanwhile, has 198,000 followers on Periscope to Cruz's 25,000 on the livestreaming app.

Andiamo!

 

About Vincenzo Landino:

Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.

Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at

It's another day of the week that ends in "day".

It's the first day of the weekend.

But for entrepreneurs, Saturday's don't exist.

Let me give a little context here.

I come from a family of immigrant entrepreneurs. I was raised in this stuff. My parents, uncle's, grandparents, and cousins all came to this country not speaking a lick of English and many have gone onto be very successful entrepreneurs and small business owners (yea, I believe there's a difference).

Regularly, I engage my uncle, who is one of the most intelligent and successful entrepreneurs I know, in conversation about this very topic.

Last night we were talking about how things were going with his businesses and what we're doing over at Aftermarq.

My uncle has always, since I can remember, been a proponent of two things:

Work hard, play hard. If you love what you do, you'll never work a day in your life.

As a kid, and later, as a young adult, I couldn't figure out how those could work together. "You're nuts, Zio", I'd say.

The picture at the top of this post is the view I enjoy from downtown Columbus, Ohio on my bike rides or runs. I took this picture as I draft this post, which, in reality, could be a Wednesday or a Saturday.

I get out whenever I see fit, usually when I realize that no time is the perfect time. There's always more to be done, always more that can be done.

I also don't ignore the world around me. I have a beautiful wife that I enjoy spending time with. I have my hobbies: biking, fishing, photography, golf, cooking, hiking and making wine. I love sports and going to games.

But all that can be done any day of the week.

I don't wait till Saturday to catch up with friends or go to a game.

Saturday isn't my saving grace from a week that beat me up, chewed me up and spit me out.

To me, Saturday is another day, one in which many slow down, so I can speed up.

This doesn't mean I don't live in the moment either. Being an entrepreneur doesn't mean you're glued to your phone or your desk 24/7. There's a lot more to it than just that. But when I have to bring the work along for the ride, it doesn't bother me very much.

Going back to that uncle of mine.

He and my aunt would regularly take conference calls at the beach when we'd take family trips to our Florida home. It never made sense to me. "You're on vacation", I'd think to myself.

Even though they have "people" to run the business while they're gone, entrepreneurship takes that special something: sacrifice.

Working for someone and earning a paycheck doesn't make you an entrepreneur. You've got to sacrifice.

Sometimes, even Saturday.

Some have said that the secret to happiness is having low expectations.

I'm going a step further and saying that expectations will kill you.

I suffered from putting high expectations on everyone I met.

A new friend. Why didn't they make plans to hang out?

A new business prospect. Why aren't they responding to the proposal?

An employee. Why aren't they going above and beyond?

Why, why, why!?

The problem with putting expectations on people, places, things is that you instantly set yourself up for disappointment. There is virtually no way for that person to live up to the standards you've set in your mind.

And why should they? The expectations are yours, not theirs.

Rather than constantly set yourself up for disappointment, control what you can, support when necessary, and only put expectations on yourself.

FOR Net Neutrality: https://www.battleforthenet.com/

Net Neutrality is the internet's guiding principle: It preserves our right to communicate freely online.

Net Neutrality means an internet that enables and protects free speech. It means that ISPs should provide us with open networks — and shouldn't block or discriminate against any applications or content that ride over those networks. Just as your phone company shouldn't decide who you call and what you say on that call, your ISP shouldn't interfere with the content you view or post online.

Without Net Neutrality, cable and phone companies could carve the internet into fast and slow lanes. An ISP could slow down its competitors' content or block political opinions it disagreed with. ISPs could charge extra fees to the few content companies that could afford to pay for preferential treatment — relegating everyone else to a slower tier of service. This would destroy the open internet.

What would happen if we lost Net Neutrality?

The internet without Net Neutrality isn't really the internet. Unlike the open internet that has paved the way for so much innovation and given a platform to people who have historically been shut out, it would become a closed-down network where cable and phone companies call the shots and decide which websites, content or applications succeed.

This would have an enormous impact. Companies like AT&T, Comcast and Verizon would be able to decide who is heard and who isn't. They'd be able to block websites or content they don't like or applications that compete with their own offerings.

Against Net Neutrality: http://mashable.com/2014/05/16/5-arguments-against-net-neutrality/#SXtXndFAomqB

 

After 169 episodes (actually, it's more because I deleted some old ones), what will keep you listening?

Bring back marketing talk?

Interviews with awesome people?

News and updates?

Let me know, tweet me: @vincenzolandino!

 

In Park Howell's 30+ years in advertising, he has found that deep down people know the purpose of their organization. The problem is, it's buried beneath the day-to-day business milieu. Busy executives don't take the time to bring their core brand story to the surface, share it with their employees and customers, and delight in the dynamic business growth that follows.

Park has experienced the transformational power of business storytelling when he took a tiny water conservation campaign in Mesa, AZ, and created the largest outreach effort of its kind in North America with more than 400 private and public entities adopting the program.

With brand storytelling, Park has helped Goodwill of Central Arizona grow from 24 stores generating $17 million in annual revenue in 2003 to more than 60 stores earning more than $125 million in revenue by 2015.

His business storytelling launched Coca-Cola's ecodriving initiative among its 60,000 fleet drivers and support staff. Coke enjoyed double the savings on fuel and maintenance than projected due to the embrace of the program by its employees.

Download Park Howell's Business of Story Workbook   Subscribe to the Business of Story Podcast   What is the Story Cycle Process?     Who is Vincenzo Landino?

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

 

 

In Park Howell's 30+ years in advertising, he has found that deep down people know the purpose of their organization. The problem is, it’s buried beneath the day-to-day business milieu. Busy executives don’t take the time to bring their core brand story to the surface, share it with their employees and customers, and delight in the dynamic business growth that follows.

Park has experienced the transformational power of business storytelling when he took a tiny water conservation campaign in Mesa, AZ, and created the largest outreach effort of its kind in North America with more than 400 private and public entities adopting the program.

With brand storytelling, Park has helped Goodwill of Central Arizona grow from 24 stores generating $17 million in annual revenue in 2003 to more than 60 stores earning more than $125 million in revenue by 2015.

His business storytelling launched Coca-Cola’s ecodriving initiative among its 60,000 fleet drivers and support staff. Coke enjoyed double the savings on fuel and maintenance than projected due to the embrace of the program by its employees.

Download Park Howell's Business of Story Workbook   Subscribe to the Business of Story Podcast   What is the Story Cycle Process?     Who is Vincenzo Landino?

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

 

Become a supporter of this podcast:

https://anchor.fm/brandboost/support