Ford Mustang The First Generation, The Early Years Podcast

Brand Builder for Saleen Automotive, West Coast Customs and Shelby, Amy Boylan Interview


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Topics we discuss on today's episode:

  • Mike Rey and John Clor referral -- you are in amazing company. How did you get tangled up with those guys?
  • Dinner table -- pick 5 Mustang/Ford heroes you would want to have dinner with?
  • Talk to me about your superpower for a moment, what do you think it is?
  • What’s in your garage?
  • Coupe, Convertible or Fastback
  • Bullitt -- overpriced or priced right?
  • Mach-E -- thoughts?
  • Who are your influences, inspirations and models that you’ve followed?
  • What mark do you want to leave in the automotive world?
  • What has been your proudest accomplishment?

Q&A directly from the shows interview application:

What do you do for a living and is it related to classic cars or Mustangs?:

I am on the board of Saleen Automotive. I have been president of Saleen, Shelby and west coast customs. I also ran hot wheels

If you own a Mustang or classic car, have you named your car? If so, what is his/her name?: I was born a Chevy girl but became a mustang girl when I started working for Shelby

About Amy Boylan:

On LinkedIN -- My expertise is in building brands, team building, licensing, strategic planning and partnerships. My focus is building brands with quality and finding the right partnerships to help grow and diversify through licensing, channel marketing and sponsorships.

Focus production, sales and marketing on common goals to grow and expand the company/brand. Fixing under performing companies and making them profitable.

Amy Boylan previously served as President/COO of Saleen (sah - leen) Automotive, an American manufacturer of high-performance specialty sports cars.

"We are very excited to have Amy Boylan as the President/COO of Saleen® Automotive Inc.," said CEO Steve Saleen. "Her unique experience in the automotive world will help grow the Saleen Brand and bring more focus to the Mustang business."

Boylan's responsibilities will include overseeing the day-to-day running of the company including operations, sales, marketing, licensing, sponsorships, and partnerships. She will be based at Saleen's Southern California state-of-the-art headquarters. Her unparalleled competence in the automotive world will help grow the Mustang business and bring focus to the Saleen® brand. Boylan is an automotive enthusiast with expertise in building brands, licensing, strategic planning, and partnerships with tenure at Mattel, Shelby American, and West Coast Customs.

"I am excited to join Steve Saleen and the team. Steve has a 33-year history of building amazing vehicles and I am eager to help bring it to the next level," said Boylan. "Steve Saleen has built a complete OEM facility that includes design, development, and engineering; I am looking forward to being part of the history of Saleen®Automotive."

Boylan, an expert at streamlining and optimizing corporate operations joins Saleen® following a successful tenures as President/COO of West Coast Customs, and Shelby Automobiles where she grew the companies' reach through key partnerships, licensing, parts, mainstreaming production, and restructuring the brands.

Boylan's background also includes a long stint at Mattel, where she built its Barbie software division into a $140 million enterprise, re-organized the company's Hot Wheels and Entertainment division, and increased sales in its Hot Wheels adult Collector division. Boylan built and implemented the Hot Wheels Online Collector Clubs, now a multi-million dollar collector business.

 

Have an idea for the show or think you'd make a great guest, send an email to the host:

[email protected]

Get our episodes sent directly to your email inbox: www.TheMustangPodcast.com

Have a Classic Mustang that you want to buy or sell?: www.TheMustangPodcast.com/marketplace

Thanks for listening, keep it safe, keep in rollin’ and keep it on the road! Until next time.

 

Cover Art: Steve Strope's Martini Mustang

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Ford Mustang The First Generation, The Early Years PodcastBy Doug Sandler, Turnkey Podcast Production, TurnKey Podcast, Doug Sandler

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