Brand Clarity

Brand Clarity

By Vision2Images with Susie LiberatoreBusinessEntrepreneurship
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Brand Clarity episodes

  • Customized Healthcare For A Business Owner

    Podcast Summary:

    In this episode, we talk about health care for small business owners. Among the top concerns, people have when starting a new business is health care coverage. Today I am joined by special guest Sally Thomsen who is a health care provider and helps individuals and families get the health care that they need and deserve.

    Key Ideas:
    * Different healthcare options for small business owners
    * The benefits of a self-paid patient
    * Advice for business owners who are just starting out

    More About Sally & MPB Health:
    I was in Financial Services Customer Services for many years. Since 2014 I started Healthcare focus due to health problems I experienced personally, which led me to develop a passion for assisting people to get affordable care. I also want to show them why it is so vital to learning healthy habits for them to not just sustain, but to fully enjoy their life!

    We are committed to helping our members live a longer, healthier, happier and life through a holistic, balanced approach to their health. We believe health is encompassed in all aspects of life; Physical, Emotional, Social, and Financial. Through inexpensive alternatives that don’t compromise quality, we provide the tools, services, and solutions to make this happen and empower our members to become informed consume.

    Learn more about Sally here: sally.mpb.health and [email protected]


    Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

    Susie helps businesses grow their brand presence and connect with their target audience.

    Grab the FREE guide to help you win over clients in seven days down below:

    The Ultimate Branding Guide to Win New Clients in 7 Days
    12 min
  • Why You Always Need Marketing

    Podcast Summary:

    In this podcast, we dive into marketing and why it's essential to always maintain your marketing strategy. People often come to me and say that they are not sure whether or not they need marketing or branding. But I’m here to remind you that marketing is essential for any business to succeed. It's even more imperative if you're having a successful year or if you're booked out to maintain that marketing strategy. Tune in now to hear why you always need marketing.

    Key Ideas:
    * Why you need consistent branding and marketing
    * Why building connections is huge
    * Your audience wants to see you

    Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

    Susie helps businesses grow their brand presence and connect with their target audience.

    Grab the FREE guide to help you win over clients in seven days down below:

    The Ultimate Branding Guide to Win New Clients in 7 Days

    13 min
  • How To Create A Lucrative Photography Career

    Podcast Summary:

    Have you ever wondered if you can take your passions and turn them into a business? I sit down with Laura and we discuss how she was able to take a passion and turn it into a lucrative career. Tune in to listen to how she was able to carve out a niche in her field and surpass her business goals.

    Key Ideas:
    * How one educational journey turned a hobby into a career
    * How working in the education field created a niche
    * How photography or print design can still translate in the digital age
    * Things that make a great quality photo
    * The number one advice for starting a photography business

    More from Laura:
    As I look through my lens, I see YOU.  I see what makes you special and what fills your heart. My goal is to create portraits that you will love because of how you look and how they make you feel. By finding a location that reflects your personality, we are sure to get unique and varied portraits that tell your story.  Of course, we have lots of fun in the process.

    I am a full-service portrait photographer which means that I am dedicated to serving you through the entire process.  We will work hand in hand from choosing your wardrobe through hanging your portraits on your wall.  As an active member of Professional Photographers of America and Professional Photographers of Northeast Ohio, I am continually learning the latest techniques and refining my craft.



    Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

    Susie helps businesses grow their brand presence and connect with their target audience.

    Grab the FREE guide to help you win over clients in seven days down below:

    The Ultimate Branding Guide to Win New Clients in 7 Days

    20 min
  • Top Reasons Why You Should Hire A Marketing Agency

    Podcast Summary:

    Today we're diving into why you should hire a marketing agency. If you've been on the fence and wondering if you should invest, then you're going to want to listen to this episode. We go over the top questions you might have and give you all the information you need before you invest.

    Key Ideas:
    * A marketing agency will execute your strategy
    * A marketing agency will save you money
    * A marketing agency will grow and scale your business
    * A marketing agency is a collective mind with expert skillsets

    Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

    Susie helps businesses grow their brand presence and connect with their target audience.


    Don't forget to grab our Ultimate Branding Guide Below!
    The Ultimate Branding Guide to Win New Clients in 7 Days

    14 min
  • Why Every Business Needs HR

    Podcast Summary:

    Today we’re diving into the HR realm with Scott Hanis, the owner of Fortitude HR Solutions. We discuss how human resources can make the difference in any company’s edge over their competition. Whether you need help hiring a new employee, setting up foundational structures, developing performance management systems, or anything in-between, they can assist with any of your Human Resources needs.  You’re not going to want to miss this great discussion with Scott. He’s got the insider tips for you - tune in now!

    Key Ideas:

    * How the HR industry is doing during this pandemic
    * How Fortitude improves companies through consulting
    * Knowing how to invest in your company and why
    * Finding the “who” that can do that “how”
    * The number one advice for HR

    Scott Hanis is the founder of Fortitude HR Solutions.  Formerly a Vice President of Human Resources with over 15 years of experience, he holds a Bachelor of Arts in Business Administration/Management degree from Baldwin Wallace University in Berea, Ohio.  His focus has been on successfully merging newly acquired companies, through due diligence, plant and talent assessments, and transition and integration planning.  He has successfully led multiple turnarounds and organizational development successes during his career.  Scott has hands-on experience in diverse cultures through working in multiple countries, and has overseen the Human Resources operations for over 1100 employees.  Scott has a tremendous amount of experience with building high performing teams, talent acquisition/management, and developing performance management systems.  In his free time, Scott helps his son with basketball, volunteers in youth ministry, and spends as much time as possible with family and friends.


    Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

    Susie helps businesses grow their brand presence and connect with their target audience.

    Grab the FREE guide to help you win over clients in seven days down below:

    The Ultimate Branding Guide to Win New Clients in 7 Days

    This episode brought to you by:

    Freshbooks: Get Your Accounting On Track

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    23 min
  • What is Real Estate Investing - Should you be doing in?

    Podcast Summary

    Today we’re diving into investing with special guest Christina Tamas. We go over her journey on how she got started and became a successful coach in the real estate business. She’s giving away her number one advice for investing. If you’ve been thinking of the best ways to invest, you’re not going to want to skip this one.

    Key Ideas:
    The journey to building an empire: Wholesale, real estate, and coaching
    Coaching - exploring the different avenues in real estate
    You don’t need a degree to be successful
    The number one piece of advice for investing

    About Christina:
    I was born and raised in the Cleveland area. I have two beautiful kids; a 6-year-old daughter, and a 3-year-old son.

    When my daughter was just under a year old, I decided to up and quit my corporate job of about 10 years. I decided I wanted to do real estate. I got my license to become a realtor, but at the same time became very interested in the investment side of things.


    With having a young child at home, I didn't have a ton of money to put into my business. So I found creative ways to market for free. It took a lot of hustle. But, I soon became known in the investment world. Over the last 3 years, I have taken a lot of pride in building my business to what it is today and having more financial freedom. I currently wholesale, invest, do traditional real estate and coach.

    Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

    Susie helps businesses grow their brand presence and connect with their target audience.

    Grab the FREE guide to help you win over clients in seven days down below:

    The Ultimate Branding Guide to Win New Clients in 7 Days

    20 min
  • How To Develop An Effective Marketing Campaign

    Podcast Summary

    Today we're diving deep into what a marketing campaign is and what it should do for your business. I'm letting you in on the inside scoop. I talk you through the steps of how we go through the marketing campaign process with my agency and how it's worked for hundreds of my clients. If you've been considering a marketing campaign or wondering why yours isn't working - you're going to want to tune in to this episode. 

    Key Ideas
    What is a marketing campaign & why is it important
    Developing a strategy
    Establishing your authority
    Understanding your target audience

    Don't forget to head over to our blog >> https://www.visions2images.com/blog We go over this episode into much more detail!

    Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

    Susie helps businesses grow their brand presence and connect with their target audience.

    Grab the FREE guide to help you win over clients in seven days down below:

    The Ultimate Branding Guide to Win New Clients in 7 Days

    12 min
  • The Number 1 Tip For Effective Facebook Ads with Guest Speaker Ida Butwin

    Podcast Summary:

    Today we're diving in deep with the number 1 tip for effective Facebook Ads. In this episode Ida talks all about her background with ads, and what she does to help make the businesses she works with successful. This episode is packed with tons of useful information, so even if you're not at the point where you want to set up ads yet, you'll want to listen and take notes with this one.

    Key Ideas:
    How things don't always work out, but will reshape and focus your path
    Exploring the gaps in the market to empower business owners
    Preparing the foundations for a successful ad

    Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

    Susie helps businesses grow their brand presence and connect with their target audience.

    Grab the FREE guide to help you win over clients in seven days down below:

    The Ultimate Branding Guide to Win New Clients in 7 Days

    22 min
  • 5 Tips On How You Can Increase Your Local Presence
    Podcast Summary:

    In this episode we talk all about the way to expand your business and how to take advantage of social media platforms. These are quick tips that have worked for me and for my clients. The best part, you can implement these strategies right now!

    Key Ideas

    Networking - How to do it properly to reach your audience

    Facebook Groups - How to learn from them and use them as a great resource
    Facebook Ads - Why it works when it’s done properly
    Engaging with your audience - Ensure that you stay visible and on top of their minds.
    Sharing - Converse with your existing and potential customers

    Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

    Susie helps businesses grow their brand presence and connect with their target audience.

    Grab the FREE guide to help you win over clients in seven days down below!
    The Ultimate Branding Guide to Win New Clients in 7 Days
    9 min
  • How to Find that Signature Business Process with Guest Speaker Elinor Cohen

    Podcast Summary:

    In today’s episode we're talking with Elinor Cohen about how her signature process helped her create a meaningful business. We go over the changes in her career and personal life and how it trajected her purpose. She also shares her number one advice in having your own business.

    Key ideas:

    How Facebook groups can function as a kind of economy.
    Understanding your audience through consumer testing
    Different seasons in life - Learning to be okay with things not being okay
    Finding your why - Tracking your accomplishments

    About Elinor:
    Elinor Cohen is a creative marketing strategist and confidence coach. She has been working in online marketing for over 15 years working in and consulting to agencies and corporations. For the past 7 years she has been working with business owners, helping them unearth their heart’s message and fueling it through their business to create impact in their communities. She has worked with 100’s of business owners in clarifying their message, finding their voice and sharing it confidently in speaking and writing.

    Don't forget to take advantage of Elinor's freebie and visit >> Vision2Images


    Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase.

    Susie helps businesses grow their brand presence and connect with their target audience.

    Grab the FREE guide to help you win over clients in seven days down below!

    The Ultimate Branding Guide to Win New Clients in 7 Days

    16 min

About Brand Clarity

From the publisher's feed

The Brand Clarity Podcast explores branding: logo, website, social media, SEO, content, and so much more. We have live examples of what it means to have brand clarity, and how to grow your branding to become an unforgettable image. Branding helps you stand out and market your business competitively. You can expect guest experts monthly on the podcast as well as strategy sessions with Susie.