Brand Clarity

Brand Clarity

By Vision2Images with Susie LiberatoreBusinessEntrepreneurship
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Brand Clarity episodes

  • How To Leverage LinkedIn For Your Business

    Podcast Summary:

    On today’s podcast, I had the pleasure of talking with Clarene Mitchell. Clarene is the owner of TCM communications, a social media branding firm where she helps entrepreneurs and corporate leaders effectively leverage LinkedIn to generate results. Listen in as we cover some of why LinkedIn is not just for job seekers and how it is different from other platforms.

    Key Ideas:

    • Supports content creators
    • Company Page
    • New features on the platform
    • About Clarene:

      Clarene Mitchell is the owner of TCM Communications LLC, a social media branding firm based in Mequon, Wisconsin that focuses on helping success-driven entrepreneurs and corporate leaders effectively leverage LinkedIn to generate results. She holds a B.A. in Interpersonal Communications from Cardinal Stritch University.

      In addition to her entrepreneurial endeavors, Clarene is an accomplished print journalist, community activist, and public relations professional. For more than 30 years she has worked to craft the image of community-based organizations and advance issues of importance. Clarene is viewed as a reliable source for accurate and timely information as well as branding guidance.

      In January 2021, LinkedIn recognized Clarene’s ‘Shine Online Bulletin’ (a LinkedIn newsletter) as a ‘Top Pick.’ This distinction spotlights her as a thought leader for helping others to enhance their networks and gain visibility on the platform. That month she also launched her LinkedIn Live show, 'Imposter Syndrome Disrupted.' The show puts a spotlight on women entrepreneurship, empowering women businesses owners with key information and resources for business success. The show is every 2nd and 4th Thursday at NOON EST.  In February 2021, her biographical profile was added to the preeminent ‘Marquis Who’s Who.’ 

      Clarene is on a mission to change the trajectory of lives and businesses, one LinkedIn profile at a time.

      Connect with Clarene on LinkedIn

      Showing up online is critical for any business these days. Growing your business online doesn't have to be hard. If you don't know what to do for your marketing this is the perfect solution. This is the bible that I have used on all of my 1:1 agency clients to help them TRIPLE their lead generation and sales. Learn more

       Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

      Susie helps businesses grow their brand presence and connect with their target audience.

      This podcast is brought to you by: 123RF


      18 min
    • Branding Bridge Essentials { How To Stand Out From Your Competitors}

      Podcast Summary:

      Are all the branding gaps in your business complete? Your logo, colors, fonts are all the essential things that make up your brand. Find out in today’s podcast if there is something you can do to bridge the gap in your brand. Read more here

      Key Ideas:

      • Building the gap in your branding
      • Your branding book to showcase
      • Strategy
      • Business owners come to Visions2images knowing that they need help but don’t need to change their logo necessarily. They just need to get brand consistency with what they already have.  Enter the “Digital Branding Makeover.” Learn more here

        Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

        Susie helps businesses grow their brand presence and connect with their target audience.

        Let's dive into your business and find the missing gaps in your Branding so that you can have a consistent visible look, on all platforms

        Thank you for listening; if you would like to support my podcast, buy me a coffee. 




        9 min
      • How To Have Evergreen Emails With Brittany Long

        Podcast Summary:

        Do you ever wonder if having an email list is essential for your business?  Today I talked with Brittany Long on the importance of having a list and why it can only help your business. It's never too late to start setting up your systems. 

        Key Ideas:

        • Automate
        • Email sequences/strategy
        • Nurture your audience
        • Additional Sales 
        • About Brittany:

          Brittany is an email marketer who specializes in the kinds of emails that bring in revenue again and again and again. She co-owns the company Win with Systems and has a mission to help business owners create a life they love while making the living they want.

          You can connect with Brittany here: http://winwithsystems.com/

          Are you trying to show up online?

          If you don't know what to do for your marketing this is the perfect solution. This is the bible that I have used on all of my 1:1 agency clients to help them TRIPLE their lead generation and sales.

           It has 13 pages that will guide you through the entire digital visibility process. https://www.visions2images.com/shops/brand-visibility-guide

          Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

          Susie helps businesses grow their brand presence and connect with their target audience.

          Let's dive into your business and find the missing gaps in your Branding so that you can have a consistent visible look, on all platforms

          Thank you for listening; if you would like to support my podcast, buy me a coffee. 




          18 min
        • Brand Visibility For Holidays

          Podcast Summary: 

          November is just around the corner, and it’s time to ramp up your holiday marketing excitement. Today, I have a few tips that you can choose to help increase your brand visibility for the holidays. To read more about this episode, click here.

          Key Ideas:

          • Facebook groups
          • Educate
          • Facebook Ads
          • Share content
          • Local events
          • Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

            Susie helps businesses grow their brand presence and connect with their target audience. 

            Let's dive into your business and find the missing gaps in your Branding so that you can have a consistent visible look, on all platforms

            A media kit proves essential for every business; there is NO exception on who should create one. A media kit contains information about your business or event. The point of a media kit is to catch someone’s eye and make them want to work with you. Get on today: https://www.visions2images.com/press-kit

            Thank you for listening; if you would like to support my podcast, buy me a coffee.



            14 min
          • How To Gain Power In Your Business

            Podcast Summary:

            How do you talk to yourself, and what is your mindset? Today I spoke with Sarah Nemecek, she coaches women entrepreneurs on their money and mindset in business and life. Are you truly clear on what you want in your business and life? Listen to today's episode to see if you can move out of the box mindset.

            Key Ideas:

            • Your mindset
            • How coaching can help your business
            • Getting out of your way
            • Build a life you love
            • About Sarah:

              Sarah coaches women entrepreneurs on their money and mindset in business and life so that money becomes a tool for power and ease instead of an obstacle. She has worked in the field of finance, accounting, and entrepreneurship for 20 years.

              After 20 years of working with hundreds of businesses and starting two of my own, I decided I wanted to focus on helping women entrepreneurs how to create businesses that serve them better and work with their lives - the lives they actually want, not the ones that happen to them. Now I get to combine my experience with all the "businessy stuff" like systems, taxes, finance, strategy, processes, marketing, and sales and combine it with the mindset tools that have helped me build my own business while living a life that I absolutely love. Basically, I get to talk with people that inspire me and then help them share their gifts with the world in a way that feels great for them, and they make lots of money while they're at it.

              To connect with Sarah:

              Website - weprofitfoundry.com

              Instagram - https://www.instagram.com/weprofitfoundry/

              Facebook - https://www.facebook.com/weprofitfoundry

              Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

              Susie helps businesses grow their brand presence and connect with their target audience.

              Let's dive into your business and find the missing gaps in your Branding so that you can have a consistent visible look, on all platforms

              Check out some of our tools and templates that Visions2images has created for an affordable price.

              https://www.visions2images.com/shops

              Thank you for listening; if you would like to support my podcast, buy me a coffee.




              17 min
            • How To Overcome Corporate Marketing As A Franchise Owner

              Podcast Summary:

              On today's podcast, I have the pleasure to speak with Thomas Riley. He is the regional director and business developer with ServPro, and he has five franchises that he manages in the Boston area. We talk about how important it is to hire an agency to help with your franchise's marketing. To read more about this episode, click here.

              Key Ideas:

              • Outsourcing your Franchise marketing
              • Time Management
              • Even though it is a franchise, it is still locally owned
              • Being consistent in your online presence
              • About Thomas:

                Thomas is the regional director and business developer of five ServPro franchises in the Boston area. Before working at ServPro, Thomas spent nearly fifteen years in the hotel industry working with Marriott, Hilton. To learn more about how Thomas has grown his franchises with the help of Vision2Images Brand Clarity, click here.

                Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

                Susie helps businesses grow their brand presence and connect with their target audience.

                Let's dive into your business and find the missing gaps in your Branding so that you can have a consistent visible look, on all platforms.

                Thank you for listening; if you would like to support my podcast, buy me a coffee. 


                19 min
              • How To Leverage Video For Your Digital Marketing

                Podcast Summary:

                Today I talked with Mike Hurley on how to leverage video for your digital marketing. He gave us some great tips on how to learn to relax in front of a camera and how you can repurpose some of your longer video content to use on social media. Listen in for more great tips.

                Key Ideas:

                • Start with Facebook or Instagram lives
                • Use your phone to practice being in front of the camera
                • Pick a topic and expand on it
                • Repurpose your long-form video
                • About Mike:

                  I have always been creative-minded and discovered my love of photography in high school. I focused on learning as much as I could through classes, working with other photographers, and taking my camera everywhere I went. I discovered video while working for a studio and was instantly hooked! I soaked up as much of the technical side as I could while shooting with other creatives and started to build my storytelling skills. I believe that video is a crucial part of today's ever-changing business environment and I strive to create the best video content for my clients. Since 2016, I have been learning more and more about using video to help businesses: ⁣⁣⁣⁣⁣

                  ⁣⁣✅Solve Problems⁣⁣

                  ⁣⁣⏰Save Time⁣⁣

                  ⁣⁣⬆️Promote a product or service⁣⁣

                  ⁣⁣📈Reach more customers⁣⁣⁣⁣⁣⁣

                  ⁣⁣and most importantly... 🗣Share their story⁣⁣

                  ⁣⁣I am on a mission to teach business owners how to implement video into their marketing and social media strategies.

                  You can visit Mike at: 

                  https://www.clevelandvideopro.com 

                  Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

                  Susie helps businesses grow their brand presence and connect with their target audience.

                  Let's dive into your business and find the missing gaps in your Branding so that you can have a consistent visible look, on all platforms.

                  Thank you for listening; if you would like to support my podcast, buy me a coffee.



                  ⁣⁣⁣⁣



                  15 min
                • Best Holiday Promotional Items

                  Podcast Summary:

                  Today I talk about some Holiday Promotional Items that you can give your employees, vendors, or customers to show your appreciation for them and why you should utilize Holiday Marketing. To read more about this episode, click here.

                  Key Ideas:

                  • Planning Ahead
                  • Utilizing Holiday Marketing
                  • Creating Brand Awareness
                  • Knowing the right gift to give
                  • Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

                    Susie helps businesses grow their brand presence and connect with their target audience.

                    Let's dive into your business and find the missing gaps in your Branding so that you can have a consistent visible look, on all platforms.

                    Thank you for listening; if you would like to support my podcast, buy me a coffee.




                    9 min
                  • The Five Principles Of Maximizing You

                    Podcast Summary:

                    In this episode, I talk with Marnie Swedberg a Leadership Mentor about how unique you are and how you can draw the things you want in your life to you just by having a vision.

                    Key Ideas:

                    • How unique you are
                    • Be clear about who you are
                    • Body Electric
                    • Mission Vision
                    • The world is a collaborative effort
                    • To learn more about the free Mentorship Assessment go to marnie.com

                      About Marnie:

                      Marnie Swedberg is an international leadership mentor, the author of 13 books, the host of her own radio talk show, a media expert, and a keynote speaker for organizations around the world. Fun and fast-paced, yet peaceful and approachable, her history includes fires, floods, a tornado, car wrecks, business setbacks, a burglary, lightning strike, ambulance rides, and more. She models come-back behavior, possibility thinking, and profound faith. As the web hostess of www.WomenSpeakers.com, the largest online directory of Christian Women Speakers in the world, she connects event planners with speakers from every experience level, fee range, and denomination. As a public speaker, she has presented for large corporations including Honeywell, Prudential, and Pillsbury; for non-profit groups including Chambers of Commerce, Professional Women's groups, colleges, and libraries, for Christian Women's retreats, conferences, and other programs around the world. As a media personality, she hosts a #1 ranked and featured Blog Talk Radio show, plus has appeared on hundreds of TV and radio shows and is frequently interviewed for newspaper, magazine, and blog articles.

                      Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

                      Susie helps businesses grow their brand presence and connect with their target audience.

                      Stop Sending Your Customers to the Competition and Get My Insider Secrets to Compelling Branding.

                      Thank you for listening; if you would like to support my podcast, buy me a coffee. 


                      26 min
                    • How One Entrepreneur Scaled His Business Into Other Income Streams

                      Podcast Summary:

                      Today I am excited to talk with Steve Walbolt, President of MDG Flooring, where we talk about getting out of your own way and taking action to grow your business and expand your income streams. 

                      Key Ideas:

                      • Learn to say no
                      • Invest in yourself
                      • Mastermind groups
                      • Don’t have your hands in everything
                      • Outsource 
                      • About Steve:

                        Steve is the President of MDG Flooring, has a small business mastermind group where he helps other Entrepreneurs scale and grow their business, and has his hands in different Real Estate ventures. Being a business owner can be overwhelming and lonely. This group is here to help you grow, give resources, support, build relationships with other entrepreneurs, and learn from industry professionals about how to scale your business. It's time to think bigger, make smarter business decisions, and challenge yourself.

                        You can visit Steve at:

                        Executive Committee Mastermind

                        MDG Flooring America

                        Connect on Linkedin 

                        Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

                        Susie helps businesses grow their brand presence and connect with their target audience.

                        Stop Sending Your Customers to the Competition and Get My Insider Secrets to Compelling Branding.

                        Thank you for listening; if you would like to support my podcast, buy me a coffee.




                        17 min

                      About Brand Clarity

                      From the publisher's feed

                      The Brand Clarity Podcast explores branding: logo, website, social media, SEO, content, and so much more. We have live examples of what it means to have brand clarity, and how to grow your branding to become an unforgettable image. Branding helps you stand out and market your business competitively. You can expect guest experts monthly on the podcast as well as strategy sessions with Susie.