Brand Clarity

Brand Clarity

By Vision2Images with Susie LiberatoreBusinessEntrepreneurship
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Brand Clarity episodes

  • (Franchise Marketing) How To Be Creative With Your Marketing

    Podcast Summary: 

    There are plenty of ways to be creative when it comes to your corporate marketing. Creative marketing can help your brand and franchise stand out from your competitors. Check out the blog post if you prefer reading: Here

    Key Ideas:

    • How to find inspiration for your team
    • Creative marketing needs to be on point with your brand
    •  Define how you can get creative: testimonials, partnerships, investing in the process, and fun campaign ideas. 
    • It might take a few times for creative marketing to be memorable and convert. That is why we have to keep up with all the daily marketing. After a time, it will convert and blossom. 

      Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.

      Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

      Susie helps businesses grow their brand presence and connect with their target audience. 

      11 min
    • (Franchise Marketing) How To Develop A Franchise Plan

      Podcast Summary: 

      I have a guest, Chad Wilson owner of Engage Virtual Range located in Medina Ohio, and Avon Lake Ohio. We discuss finding how to create an emerging franchise plan, the importance of the process, and why marketing is essential for franchises.

      Key Ideas: 

      • How to start up a franchise and build a plan.
      • How to understand the power of marketing to gain local visibility.
      • How to create a Unique Selling Strategy. 
      • About Chad: 

        Experienced entrepreneur with a proven ability to engage teams on business strategy, business transformation, process engineering, and information technology initiatives that grow and mature businesses.

        Highly focused on the process-oriented architecture and implementation of custom software solutions to excel at e-commerce transactions. 

        To Connect with Chad: https://www.engagevirtualrange.com/  

        Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.

        Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

        Susie helps businesses grow their brand presence and connect with their target audience. 

        15 min
      • (Franchise Marketing) Why Every Company Needs A Marketing Consultant?

        Podcast Summary: 

        Franchise owners often believe they are tied to corporate guidelines. Find out how a marketing consultant can help you overcome the guidelines and increase your local presence. Read more. Read more 

        Marketing consultants, or agencies, can oftentimes help businesses in a variety of ways:

        Key Ideas: 

        • Expertise and experience 
        •  Cost Savings and subcontractor fees
        • Creativity and trend knowledge 
        •  Creating strategic action steps
        • Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.

          Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

          Susie helps businesses grow their brand presence and connect with their target audience.



          10 min
        • (Franchise Marketing) Make The Most Of Local Networking

          Podcast Summary:

          Local networking events are important for any business. It should be incorporated into your marketing. These events apply to any business, not just franchises. Listen in as I walk you through five essential steps to help your business grow and succeed. Read more here 

          Key Ideas: 

          • Connect with your local Chamber
          • Prepare in advance
          • Go alone
          • Listen to the other person 
          • Follow-up 
          • Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.  

            Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

            Susie helps businesses grow their brand presence and connect with their target audience.



             

            13 min
          • How To Overcome Stereotypes of Non-Profit

            Podcast Summary: 

            On today’s podcast, I had the pleasure to speak with Katy Fuerst, Executive Director at Feeding Medina County, a non-profit organization. Even non-profits need marketing! Listen in as we talk about how non-profit are stereotyped and overcome the stigma. 

            Key Ideas: 

            • Stereotypes of non-profit 
            • How one wears many hats in a non-profit 
            • The 10-year growth of a local non-profit 
            • About Katy Fuerst: 

              Katy Fuerst is the Executive Director at Feeding Medina County. She has worked in the non-profit sector of Northeast Ohio for over a decade and is a member of the Association of Fundraising Professionals. Most recently, Katy served as the Director of Programming and Community Engagement with HFLA of Northeast Ohio. Prior to that, she worked in homeownership counseling at CHN Housing Partners and in workforce development at El Barrio. Katy holds a Bachelor’s of Arts in Sociology from Cleveland State University and a Master’s of Nonprofit Administration from John Carroll University. She lives in Sharon Center with her husband Mark, their three children, and several rescue animals. In her spare time, Katy enjoys riding horses, coaching flag football, and hiking. 

              You can learn more about Katy and Feeding Medina County here 

              So many times business owners come to Visions2images knowing that they need help but don’t need to change their logo necessarily. They just need to get brand consistency with what they already have. Learn more

              Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

              Susie helps businesses grow their brand presence and connect with their target audience.

              This podcast brought to you by Hello Fresh


              16 min
            • When Is the Right Time To Hire A Marketing Agency?

              Podcast Summary:

              Today, I talk about the purpose of hiring a marketing agency and how it can help grow your business. Listen in to learn what platform ranked number one in search and blew google out of the water! Read more here  

              Key Ideas:

              • How to put a plan into action
              • What are your goals? 
              • Tracking the data and trends
              • What is the deciding factor in knowing why you should work with a Marketing Agency? 
              • Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms. 

                Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

                Susie helps businesses grow their brand presence and connect with their target audience.

                This podcast brought to you by Hello Fresh 


                16 min
              • Thrive Peer Recovery Services Rebrand

                Podcast Summary:

                I talked with Tarah King on Today’s podcast at Thrive Peer Recovery Service. She is their PR and Marketing Manager based out of Ohio. Recently they did a rebrand, and we worked together on their logo and colors. It was an exciting journey to pick colors that had meaning for them and their services.

                Key Ideas:

                • Rebranding and keeping your brand equity
                • Logo - Mission and values
                • When is it time to do a re-brand? 
                • About Tarah:

                  Tarah is the PR and Marketing Manager for Thrive Peer Recovery Services. This role allows her to combine two of her passions; creativity and helping people in need. She headed the recent rollout of Thrive's brand refresh.

                  She earned her Bachelor's degree in Marketing from John Carroll University and later established King Me Marketing in 2016. With nearly 15 years of experience, she still loves learning all that she can about marketing. Fun fact: Tarah has a certification in interior decorating....that creativity bug can't seem to leave her alone!

                  You can learn more about them at: https://thrivepeersupport.org/about/our-team/  

                  So many times business owners come to Visions2images knowing that they need help but don’t need to change their logo necessarily. They just need to get brand consistency with what they already have. Learn more

                  Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

                  Susie helps businesses grow their brand presence and connect with their target audience.

                  This podcast brought to you by Hello Fresh 



                  17 min
                • Your Voice Can Be Created Without Having You Do It

                  Podcast Summary:

                  Happy New Year! In today's podcast, I talk about Content Writing and how to create your voice. Knowing your audience and what will resonate with them will help you hand it over to an agency, or do it yourself. You will want to build a foundation of what to say, not say, and mission. From there, you can use this voice in all areas of marketing. Read more here


                  Key Ideas: 

                  • Outsourcing content can actually help your voice
                  • How to create your brand voice strategically 
                  • Company’s mission and value statement 
                  • Want your social feed to look consistent at all times, but not sure how to make it happen?  https://www.visions2images.com/shops

                    Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

                    Susie helps businesses grow their brand presence and connect with their target audience. 

                    This podcast brought to you by Hello Fresh 


                    12 min
                  • The Importance Of Processes In Business With Amy Williams

                    Podcast Summary: 

                    In today’s podcast, I have the pleasure to talk with Amy Williams from Afficient Consulting. We discuss reasons why you should set up procedures for your business and why you should treat your business as if it were one of your clients.

                    Key Ideas:

                    • Documenting your procedures
                    • Outsourcing or automation
                    • Treat your business as a client
                    • About Amy:

                      Amy Williams, CSEP has a passion for helping others grow in a productive and successful learning environment.

                      Her hard work and commitment have gained her leadership opportunities through the years as she is always looking for ways to drive efficiency to save time and save money.

                      With 17 years in the event industry, Amy is the founder of Afficient Consulting, dedicated to serving creative business owners to streamline processes, systematize, and reach goals to achieve greater success and improve business practices.

                      She is a life-long learner to brings value to those around her. And most important of all, when not in a pandemic - if you need a hug, she’s got the best ones!

                      Connect With Amy

                      Showing up online is critical for any business these days. Growing your business online doesn't have to be hard. If you don't know what to do for your marketing this is the perfect solution. This is the bible that I have used on all of my 1:1 agency clients to help them TRIPLE their lead generation and sales. https://www.visions2images.com/shops/brand-visibility-guide

                      Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

                      Susie helps businesses grow their brand presence and connect with their target audience.

                      This podcast brought to you by Hello Fresh 


                      17 min
                    • Best Of Best Businesses Of 2021 In Cleveland Ohio

                      Podcast Summary:

                      In today’s podcast, I am going to talk about my favorite local businesses. I live in the Cleveland area, and I'm talking about the best businesses and organizations of 2021. I discuss some great ways to give back to your community and support locals this holiday season. Read more 

                      Key Ideas:

                      • Giving Back
                      • Supporting your community
                      • Making connections
                      • Building a tribe
                      • Showing up online is critical for any business these days. Growing your business online doesn't have to be hard. If you don't know what to do for your marketing this is the perfect solution. This is the bible that I have used on all of my 1:1 agency clients to help them TRIPLE their lead generation and sales. https://www.visions2images.com/shops/brand-visibility-guide  

                        Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

                        Susie helps businesses grow their brand presence and connect with their target audience.

                        This podcast brought to you by Hello Fresh 

                        31 min

                      About Brand Clarity

                      From the publisher's feed

                      The Brand Clarity Podcast explores branding: logo, website, social media, SEO, content, and so much more. We have live examples of what it means to have brand clarity, and how to grow your branding to become an unforgettable image. Branding helps you stand out and market your business competitively. You can expect guest experts monthly on the podcast as well as strategy sessions with Susie.