Brand Clarity

Brand Clarity

By Vision2Images with Susie LiberatoreBusinessEntrepreneurship
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Brand Clarity episodes

  • How To Pick The Right Lawyer For Your Restaurant Group

    Podcast  Summary:

    Before you start any business you need two things, a good CPA and a great attorney. Whether you are dealing with a wage-and-hour claim, negotiating a lease, entering into a franchise agreement or dealing with a vendor dispute, you are going to need an attorney. On this episode, Brian Seitz explains why the best time to find a good attorney is before you have a deadline or pending legal matter.

    Key Ideas:

    • How to find a good attorney through your network
    • What should you consider when evaluating if an attorney is a good fit for you and your business
    • Understanding legal fee arrangements
    • What should you ask your attorney about a pending legal matter

      • About Brian J. Seitz:

      Brian Seitz is a seasoned and successful executive with deep experience in operations, law and finance. Brian is a key member of the management team for Hillcrest Foodservice and focuses his efforts on acquiring companies and cultivating efficient corporate growth.

      About Restauranttopia:

      Restauranttopia focuses on all things related to restaurant management and operations from hosts David Ross, Brian Seitz, and chef Anthony Hamilton. The show features interviews and restaurant success stories, along with insights on cost control, marketing, management and personnel issues. Tune in for marketing ideas and tactics from restaurant business experts, gathered from lessons and data from restaurants around the US.

      To Connect with Brian and Restauranttopia:

      Join Our VIP Text Club Join other independent restaurant owners and professionals on our VIP Text Club and get access to exclusive content, industry news, deals, insights, announcements, pro-tips, and more!

      join our mailing list and get our newsletter: Sign Up

      Facebook: Restauranttopia

      LinkedIn: https://www.linkedin.com/company/restauranttopia

      Instagram: https://www.instagram.com/restauranttopia/

      YouTube: Restauranttopia

      By 2027 Visions2images will be the #1 creative agency for franchise owners who want to share their local hometown connection with their unique stories and personalities to their local audience.

      17 min
    • "How NFT's Can Help Any Business"

      Podcast Summary:


      In this episode, Jordache Johnson discusses how NFTs are a business asset. He became an early adopter of NFTs to be at the forefront of this emerging digital investment. Listen in to learn the basics of how NFTs function and how they can benefit your business.

      Key Ideas:

      • Creating original NFT's allow people/businesses to make royalty fees.
      • NFT's are a business asset.
      • NFT’s come with risk and understanding how they work is key to keeping your NFTs safe.
      • A mentor can help you if you are interested in becoming an NFT consumer.
      • You can grow your podcast and YouTube channel with NFTS!
      • Artists can sell their artwork and create royalty fees each time the work is resold.
      • Shopify is jumping on board with NFTS. Instead of using coupon codes you can have a custom NFT for customers.

        • About Jordache:

        Jordache Johnson is CEO and Founder of Jordache Johnson Brand. He trains impact-driven entrepreneurs & executives  on leveraging relationships to scale their business. Jordache has been in the Crypto Currency space since 2017 and is an early adopter of using NFTs for business. He currently owns over 200 NFTs and is sharing the benefits of NFTs for business growth.

        By 2027 Visions2images will be the #1 creative agency for franchise owners who want to share their local hometown connection with their unique stories and personalities to their local audience.

        To Connect with Jordache: JordacheJohnson.com

        Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look on all platforms.

        Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

        Susie helps businesses grow their brand presence and connect with their target audience.

        39 min
      • What is the difference between paid and organic traffic?

        Podcast Summary:


        Do you know the difference between organic marketing and paid advertising? Organic marketing consists of the ‘free’ tactics you use, like posting on social media or having a blog. Paid advertising is simply any marketing tactic you pay a fee to run. They both have a place in your marketing mix, but when you use them together, they have the power to ignite your marketing efforts. Read more here.

        Key ideas: 

        • What forms organic marketing can take
        • The importance of understanding your audience
        • How SEO boosts your organic efforts
        • How paid advertising helps with conversion 

          • By 2027 Visions2images will be the #1 creative agency for franchise owners who want to share their local hometown connection with their unique stories and personalities to their local audience.

          Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look on all platforms.

          Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

          Susie helps businesses grow their brand presence and connect with their target audience.

          13 min
        • "How To Build Brand Authority In The Franchise Industry"

          Podcast Summary: 

          In this episode, Chad Harrison and Michael Hutchins speak about their roles with Brand Authority. They coach franchisees on how to set up a franchise and ensure they have all the information needed for success. Listen in as they walk you through some valuable information you might need when starting a franchise. 

          Key Ideas: 

          • They have a five-week introduction before making any decisions 
          • They connect you and guide you to meet other executives and team members that will help meet your goals. 
          • Have a firm understanding of the financial commitment it will take when purchasing a franchise. 
          • Be open-minded to various concepts.
          • Participate and follow the system that is in place. 
          • Have all the information you need to make an informed decision. 
          • Utilize all the benefits and services you get when you purchase a franchise. 

            • About Michael: 20-year successful franchise sales development professional with a solid track record of building brands, growing companies, exceeding established goals, and recruiting, training, and retaining top talent. 

            About Chad: I am passionate about the home services industry. It is exciting to start the process with a potential business owner and go through the experience with them owning their own Franchise. The entrepreneurs I have worked with fuel my passion to bring them tools that will move them forward in their endeavors. 

            To connect with Michael and Chad: Authoritybrands.com 

            By 2027 Visions2images will be the #1 creative agency for franchise owners who want to share their local hometown connection with their unique stories and personalities to their local audience. 

            Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look on all platforms.

            Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

            Susie helps businesses grow their brand presence and connect with their target audience.




            19 min
          • How Franchise Owners Can Develop Their CEO Skills

            Podcast Summary: 

            Ever wonder how to grow your franchise? In this episode, I speak with Luke Frey with Bella Vista Executive Advisors, LLC. He is a coach for franchise owners and helps franchise owners develop their CEO skills to run a successful franchise.

            Key Ideas:

            • Franchisees are CEOs.
            • Growing a successful franchise with over 20 years of experience.
            • How marketing can affect your franchise.
            • Selling a franchise and ensuring smooth ownership
            • Being associated with a group of entrepreneurs can help you succeed.
            • Make a habit of developing your own personal development skills. 

              • By 2027 Visions2images will be the #1 creative agency for franchise owners who want to share their local hometown connection with their unique stories and personalities to their local audience.

              About Luke: I bring 45+ years of varied professional experience, including 20 years as a franchise owner, 6 years as an industrial engineer for a Fortune 250 company (3 while living in Honduras), and 19 years as a volunteer public servant and Fire Chief of Terrace Park Fire Department, Terrace Park, Ohio. All of these experiences, driven by my desire to learn and help others, have earned my place today as a force propelling the success of other small businesses and franchise owners. I am currently a member of the Center for Executive Coaching and published my first children’s book.

              To connect with Luke: On LinkedIn at: https://www.linkedin.com/in/lukefrey94/ 

              Phone number: 513 615-6750 

              Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look on all platforms.

              Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

              Susie helps businesses grow their brand presence and connect with their target audience.



              14 min
            • How To Create A Banging E-Commerce Store Successfully

              Podcast Summary: 

              If you have an e-commerce business, do you think traffic is your company's number one need to increase sales? Listen to my conversation with Dawn Sinkule, Founder of Digital Dawn. She talks about website optimization, pop-ups on websites, how fast your checkout is, the significance of mobile-friendly websites, Tik-Tok, and organic reach through social media. 

              Key Ideas: 

              • Traffic is not the number one thing to have if you have a web-based business. 
              • Conversion rates are critical for e-commerce stores. 
              • Should your business be on Tik-Tok? 
              • If you have or want to start an e-commerce store, make sure it is a wanted or needed product. 

                • About Dawn: After 17 years at a Fortune 25 retail company they saw her managing billion-dollar budgets and teams of thousands. Founder Dawn Sinkule cleared all the grey suits out of her closet to create her own kind of boutique agency: e-commerce brands that just need the right expertise to elevate their business to next-level profitability. 

                Go check out Dawn (Digital Dawn) for amazing eCommerce tips!: On LinkedIn or through her  Website at: digitaldawnagency.com 

                Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look on all platforms.

                Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

                Susie helps businesses grow their brand presence and connect with their target audience. 

                 

                23 min
              • (Franchise Clarity) What Is Local Franchise Marketing?

                Podcast Summary: 

                 Ever wonder what a franchise model is? A franchise is a joint venture between an individual and a franchise. The franchise sells the right to use its name and idea. A franchise has multiple locations or is locally owned and independent. Today I talk about what a franchise and emerging franchises are. I explain the importance of having a local presence in the community. If you prefer reading, go to the blog post here 

                Key Ideas: 

                • Just like small businesses they are locally owned and operated.
                • Non-Profits can work as a franchise. Sometimes larger non-profits have many locations all over the country.
                • What does local marketing entail and how to use it efficiently to stand out.
                • How being a franchise owner and compliant in marketing is not difficult. 

                  • Connect with Susie on LinkedIn 

                  Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look on all platforms.

                  Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

                  Susie helps businesses grow their brand presence and connect with their target audience.


                  21 min
                • (Franchise Marketing) How Two Single Moms Left 9 to 5 Jobs To Become Entrepreneurs

                  Podcast Summary:

                  Sharika Kellog is the owner of 25/8 mom. She is a business creation strategist for women. During our conversation, we spoke about being a single mother and how being your own boss can be a great decision in circumstances like this. We touch on some tips on how to start your business the right way and how it’s possible for you to create your own. 

                  Key Ideas: 

                  • Creating a business the correct way, the first time. 
                  •  Not comparing yourself to competitors.
                  • Outsource work, so you can scale your business 
                  • Do what you love and have a passion for.  

                    • About Sharika: Sharika, the owner of The 25/5 MOM, is a business creation strategist for women. Her goal is to help women create businesses so that they can live life on their OWN terms. She has helped female entrepreneurs create businesses from scratch or set up their new business so that it is legitimate and functioning. Many of these businesses go on to generate 6 and 7 figures in revenue by honing in on their strengths and how to have a balance between work life and mom life.

                    Sharika is a single mom by choice via fostering and adoption. Her pride and joy are her 3 smart, funny little boys (ages 7.5, 6, and 5) and a foster son (almost 6 months old). Sharika has over 15 years of experience in internet marketing, event planning, client satisfaction, and business strategy.

                    If you are looking to start a business or want assistance making sure that you have a legitimate business in order to scale your company, you can contact Sharika at [email protected]

                    Sharika founded The 25/8 MOM to help other moms achieve their desired life for themselves and their families through Virtual Businesses based on past experiences and their passions. Sharika also helps moms understand the importance of creating and having M.E. Time© (Mom Essential Time), based on her experiences as a single mom, foster mom, adoptive mom, and entrepreneur. 

                    To connect with Shairka: [email protected] 

                    Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.

                    Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

                    Susie helps businesses grow their brand presence and connect with their target audience. 

                    20 min
                  • (Franchise Marketing) How Autism Society Of Greater Akron Helps Local Families

                    Podcast summary: 

                    I speak with Laurie Crammer, Executive Director of the Autism Society of Greater Akron (AGSA), regarding their re-branding and exciting new resources coming soon. We talk about the difference that ASGA makes in the autism community. 

                    Key Ideas: 

                    • How re-branding gives you a better definition of business 
                    • Defining your mission statement and its importance  
                    • How rebranding is more than just changing your logo 
                    • The benefits and resources AGSA provides 

                      • About Laurie:

                      Laurie Cramer is the Executive Director of the Autism Society of Greater Akron. Laurie was hired as the first staff member in 2011 of what had been an all-volunteer grassroots organization. Prior to becoming Executive Director, she had a career in communications that began in Washington, D.C., where she was a press secretary to two Congressmen, and a communications strategist for public affairs firms and national trade associations. Laurie and her husband moved to his hometown of Akron in 2003, when they were just learning that their two-year-old son had autism. From then on, life forever changed.

                      Laurie’s passion to support a better life for individuals living with autism comes from her family’s personal journey. Laurie holds a Bachelor’s Degree in Communications from Florida State University and a Master’s Degree in Organizational Development from George Washington University. Laurie is married to Gregg Cramer and they reside in Fairlawn with Philip, a young adult with autism, and Robert, who visits on college breaks.  

                       To connect with Laurie: https://autismakron.org/index.php/your-stories/575-laurie 

                      LinkedIn: https://www.linkedin.com/in/laurie-cramer-81402341 

                      Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.

                      Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

                      Susie helps businesses grow their brand presence and connect with their target audience.



                      22 min
                    • (Franchise Marketing) How Copywriting Can Increase Your Sales

                      Podcast Summary:

                      I spoke with Kristen Westcott about how you can discover your voice and how your unique quirks can make you stand out. There are methods for identifying your natural voice, tips for overcoming your voice, and the best way to write in this episode.

                      Key Ideas:

                      • Find your voice that fits your personality.
                      • Outsourcing your copywriting where your voice still can be heard
                      • Recognize your natural voice
                      • How you can use copy for all of your marketing materials.

                        • About Kristen: 

                        Kristen Westcott is a business growth strategist and sales page copywriter for online entrepreneurs. As a former Director of Operations, Kristen spent a lot of time behind the scenes of several launches. She quickly noticed that what was holding many business owners back was figuring out a launch strategy that aligned with their message and core values. She supports women who are launching a course, group program, mastermind, etc., and need their sales page turned around FAST! Kristen specializes in writing conscious conversion copy that doesn’t trigger or shame clients into working with you but rather helps them to see what’s possible if they do the work inside your program. 

                        To connect with Kristen: https://kristenwestcott.com/spss/ 

                        Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.

                        Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

                        Susie helps businesses grow their brand presence and connect with their target audience.


                        22 min

                      About Brand Clarity

                      From the publisher's feed

                      The Brand Clarity Podcast explores branding: logo, website, social media, SEO, content, and so much more. We have live examples of what it means to have brand clarity, and how to grow your branding to become an unforgettable image. Branding helps you stand out and market your business competitively. You can expect guest experts monthly on the podcast as well as strategy sessions with Susie.