Brand Clarity

Episode Summary: Ty McBride is the founder of Preservan Wood Rot Repair, a home service business specializing in wood rot repair using an eco-friendly and affordable epoxy solution. He decided to offer franchises so he could grow the company while working alongside small business owners. 

Key Ideas: 

About Ty:

Ty McBride is the Founder and CEO of Preservan Wood Rot Repair, a fast-growing home service franchise with locations in Oklahoma City, Tulsa, and Orlando. With nearly two decades in the home service industry, Ty has garnered recognition through industry awards and a feature on HGTV. A Proud citizen of the Potawatomi Nation, Ty resides in Oklahoma City with his wife and six children.

Learn more about franchise opportunities with Preservan at www.gopreservan.com.

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.

During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community. 

Franchises are small businesses right in our neighborhood. 

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation. 

Website: https://www.visions2images.com/ 

Episode Summary:

Luke Bazely started Driverseat with the intention to franchise and sold his first location after less than a year. He has spent the last 10 years investing in tech and systems to build up the business and is now poised for more growth. His marketing strategy has encompassed four areas - personal brand of the owner/operators, employment branding to attract qualified staff, the services branding to educate the potential clients, and the Driverseat brand focusing on franchising opportunities. Learning how to delegate  has been a challenge but also a key factor in driving growth. 

Key Ideas: 

About Luke: 

Luke is an entrepreneur and the Co-Founder and President of Driverseat Inc. where he oversees all elements of the franchise brand. He describes himself as a servant leader and is passionate about the small business owner, particularly his franchise partners. Luke is determined to leverage his experience and passion in dramatically improving the statistics related to small business success rates across Canada and the U.S.

Connect with Luke on LinkedIn: https://www.linkedin.com/in/lukebazely/

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.

During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community. 

Franchises are small businesses right in our neighborhood. 

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation. 

Website: https://www.visions2images.com/ 

Episode Summary:

Tammy Rodgers started grooming dogs as a high school student seeking to earn extra cash. A local groomer showed her how to groom a poodle; the rest of her education came from reading books. Her dad acted as her business manager, helping her find clients. Fast forward to adulthood, Tammy went through a rough divorce and moved in with her parents. After working to find herself again, she decided to give the grooming business another try. Tammy worked for a local grooming shop for about a year before deciding that she could run a better grooming business on her own. Putting her customer service and relationship-building skills to work, Tammy opened  “Puparazzi,” a Hollywood-themed mobile grooming business, in 2010. She offers a first-class grooming experience for both pets and pet parents. In 2015, Tammy franchised the Puparazzi concept and now mentors her franchisees to help them establish their mobile grooming business. 

Key Ideas: 

About Tammy: 

Now with more than 40 years of pet grooming experience, Tammy Rodgers started her mobile grooming business back in 2010 during a bad economy. Still just as busy today as she was back then, her business has thrived. Tammy is a passionate groomer who can successfully groom any animal. The unique experience she provides keeps her loyal clients returning month after month for years. 

Puparazzi came to be as Tammy sought to combine her love of family and her passion for pet grooming. With both children, now grown, having been in the movie and modeling industry at that time, the name Puparazzi seemed ideal!

As a passionate businesswoman, Tammy believes in her business concept, her commitment to mentor her franchisees and continues to strive to make Puparazzi a nationwide, if not a worldwide household name!

Connect with Tammy at https://www.puparazzimobile.com. 

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.

During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community. 

Franchises are small businesses right in our neighborhood. 

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation. 

Website: https://www.visions2images.com/ 

Episode Summary:

Loana and her husband began their entrepreneurial journey 12 years ago with a commercial cleaning business before venturing into the tea business five years ago. TeaCupFuls is a place to celebrate and enjoy over-the-top drinks topped with cotton candy, suckers, and other fun add-ons. Loana and Susie discuss the challenges female entrepreneurs often face, along with the importance of elevating women to leadership roles. 

Key Ideas:

About Loana:

Loana had a dream…

Of creating a place where friends could meet and hang out in an atmosphere that would put smiles on everyone’s face.

Out of this, TeaCupFuls was born and her dream became a reality with the first store opening February 2018 in the Brookswood Plaza, in Bend Oregon.

It was such a success that she decided to spread the joy even further, and opened another store in Downtown Bend in November of 2018.

Growing up in a heavily Vietnamese-influenced home, she always knew that boba was something special, and therefore wanted to bring that culture to Bend through TeaCupFuls, who offers truly authentic, artisanal boba through specialty drinks!

www.TeaCupFulsStores.com

https://www.instagram.com/teacupfulsbend/

https://www.tiktok.com/@teacupfulsbend

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.

During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community. 

Franchises are small businesses right in our neighborhood. 

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation. 

Website: https://www.visions2images.com/ 

Episode Summary: 

Nicole McIntyre started a dessert food business as a hobby and it morphed into a luxury food truck that is now a franchise. 

Key Ideas:

About Nicole: 

Nicole McIntyre is a successful Franchise Executive, Business Consultant, Franchisor, and Speaker. She was born in Washington DC and later raised in North Carolina. Nicole went on to study Business Administration at Wake Technical Community College and North Carolina A&T. With her exceptional drive and leadership skills, Nicole has been working as a business consultant for new-generation entrepreneurs in the Raleigh-Durham area since 2011.

Apart from being a consultant, Nicole is also the co-founder of Cocoa Forte, a dessert truck brand that started as a hobby with her husband back in 2012. Over the years, Cocoa Forte has become a popular mobile dessert truck brand, serving mainly in Wake, Orange, Durham, Chatham, Johnson, and Nash Counties in North Carolina. Nicole's dedication to bringing awareness and support to local food trucks led her to serve as a board member of the Raleigh/Durham Mobile Food Association (RDUMFA), where she worked to facilitate food truck events in towns outside of metro areas to strengthen communities through foodie experiences.

Nicole's hard work and dedication have earned her several awards and recognition. In 2017, she was awarded Board Member of the Year with RDUMFA, and in 2021, she was recognized as a Top Performer in contract fulfillment with Fruit http://Bouquest.com . In 2022, Nicole was honored with the Rising Star award by The Women's Business Center of North Carolina, and she also received the Trailblazer Award from MyLocal CFO at their Business Financial Leadership Conference. In February 2023, Nicole completed her Certified Franchise Executive training with the International Franchise Association.

Nicole's passion for entrepreneurship has led her to develop a living business system that inspires entrepreneurs in her community through business ownership. She plans to serve her future franchisees by helping them navigate the franchise industry and create successful businesses. With her drive, dedication, and passion for entrepreneurship, Nicole McIntyre continues to make a positive impact on her community and the franchise industry.

Connect with Nicole:www.cocoaforte.com

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.

During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community. 

Franchises are small businesses right in our neighborhood. 

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation. 

Website: https://www.visions2images.com/ 

Episode Summary:

Richard Gould is CEO of Richard’s Painting, a franchise with 17 locations. He started in the painting business when a friend offered him work. This led to owning and later selling a well-established painting company in New Jersey. After a move to South Carolina in 2007, he decided to launch a new painting business. Richard’s Painting has grown into a brand that people trust by offering quality painting and customer service while building relationships in the communities served. Rich learned how to build a business from the ground up and now he is sharing his expertise with others through franchising. 

Key Ideas: 

About Rich: 

Rich believes painting is the best job in the world. As a longtime painting veteran with over 30 years of experience in the industry, Richard started his career in New Jersey, where he eventually bought an existing painting business. In 1999, Richard relocated to Salisbury, North Carolina, where he started Richard’s Painting from scratch. After more than two decades in business, Richard’s Painting continues to grow. In 2021, Richard made the decision to franchise his concept to help entrepreneurs own painting businesses that succeed by doing everything the right way. With multiple locations in North Carolina and New Jersey, Richard’s Painting is growing fast.

Find Rich online at www.richardspaintingfranchise.com

About Susie: 

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority. During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community. Franchises are small businesses right in our neighborhood. 

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation. 

Website: https://www.visions2images.com/ 

Episode Summary:

After many years in franchising, Jeff Dudan founded Homefront Brands. This company is a multi-brand platform consisting of residential and light commercial  property service companies. They provide an experienced home office, a network of growth partners, strong support systems, and in-house consumer-acquisition and customer care services. 

Key Ideas:

Jeff Dudan is the Chairman and CEO of Homefront Brands, a platform of property service franchisors. We exist to inspire entrepreneurs to take action and positively impact communities, franchisees, employees, and families. The success of our franchisees strengthens thefoundation of our economy, provides stability in the lives of our franchise operators, and expands the reach and relevance of the franchise industry sector. HomeFront Brands aspire to always do right by the franchisee and their customers. Jeff is a published author with his latest book “Discernment; The Business Athletes Regimen for a Great Life through Better Decisions” and a Forbes contributor, speaker, and consultant to emerging brands as well as serving YPO as Chapter Chair of the Southeast Regional US Chapter, Novant Health as Advisory Board member, and the IFA Franchisor Forum as a member.

Jeff’s journey as an entrepreneur began as a college athlete who founded a business to paint student housing. After graduation, he assisted South Florida in recovering from Hurricane Andrew which led to the launch of AdvantaClean in 1994. As a leading national restoration franchise, AdvantaClean became a strategic partner with St. Jude’s Children’s Hospital to support families in need. In January of 2019, AdvantaClean was acquired by Home Franchise Concepts (HFC).

Dudan Group is the capital partner to HomeFront Brands and others. We invest capital, provide expertise, and offer services that enable people to join, buy, build, or expand franchise systems. We operate select franchise brands and offer an array of complimentary services that create franchise start-ups, outsource franchise sales, and implement growth strategies that drive explosive growth.

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.

During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community. 

Franchises are small businesses right in our neighborhood. 

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.

Website: https://www.visions2images.com/ 

Episode Summary

Matt Lovasz discovered the business of biohazard cleanup from a refrigerator magnet in the police department break room. He started researching the industry and determined that his skills as a police officer would transfer to this business. He started his own business and eventually bought and sold a franchise before becoming a master franchise owner, buying and selling franchises in six states. He then started TACT and is now selling franchises for this business. 

Key Ideas

About Matt Lovasz

T.A.C.T was founded by former police veteran Matt Lovasz. Matt was also a former master franchise owner and master instructor in the biohazard industry. Matt has been featured on the A&E show Hoarders on multiple episodes.

After building a very successful business in the biohazard and hoarding clean up industry, Matt decided to start T.A.C.T using everything he had learned in his police and biohazard careers and improve on them to create the ideal crime scene cleanup franchise.

Connect with Matt at https://tact-franchise.com/

About Susie Liberatore

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.

During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community. 

Franchises are small businesses right in our neighborhood. 

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.

Website: https://www.visions2images.com/ 

Franchisee to Franchise Consultant

Episode Summary:

John Francis has been a part of the Franchise industry since childhood. His parents were pioneers in franchising barbershops and hair salons. John grew up learning about franchising and went on to work in the industry as a franchisor, franchisee, supplier, and developer. For the last 10 years he has been an advisor, coach, and speaker.

Key Ideas:

Connect with John:

About John:

John has a LIFETIME of experience in franchising. His exposure to franchising began when he was just a child in his family’s hair salon system, “The Barbers,” which was the 1,000-plus unit, publicly traded and international organization that franchised the brands Cost Cutters, City Looks and We Care Hair. He later joined the family business, playing a major role in the integration and merger of The Barbers into Regis Corporation in 1999.

With more than twenty-five years of hands-on experience in the franchise industry, John Francis has served as a franchisee, franchisor, investor and Board Member for organizations such as Sport Clips, Cost Cutters, Super Cuts, Inner Circle, Office Pride, Just Between Friends, Dream Maker Bath & Kitchen, Culligan Water, Big Frog T Shirts, PostNet and the International Franchise Association.

Today, John shares his perspective and expertise as a ZorForum Moderator, Brand Consultant, Board Member Director, Advisor and Speaker to help franchise systems and professionals “see what they don’t see” and achieve their highest levels of success. You can’t tell John a franchise situation he hasn’t lived or experienced – that experience will help your system!

About Susie: 

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.

During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community.

Franchises are small businesses right in our neighborhood.

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation

Website: https://www.visions2images.com/

Episode Summary:

Susie Liberatore owner of Visions2images and Stacy Swift with Franchise Matchmaker, bust some of the myths around the franchise industry and the path to becoming a franchise owner.

Key Ideas:

About Stacy:

Stacy has over 30 years of small business ownership, management, sales, and marketing experience. She has been a multi-unit franchise owner with three different concepts, and also founded a deli/corporate catering business as her first venture into entrepreneurship in 1989. Stacy presents franchise information and business ownership seminars across the country in partnership with career transition firms, the SBA, Small Business Development Centers, SCORE, regional libraries, and military groups. In her 25+ years as a franchise broker and consultant, she has helped hundreds of people invest in a wide variety of franchise businesses. Stacy is currently an active member of the IFPG--International Franchise Professionals Group--and her company is called Franchise Matchmakers.

Connect with Stacy:

www.franchisematchmakers.com

www.linkedin.com/in/stacyswift

About Susie Liberatore:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.