Brand Clarity

By Vision2Images with Susie LiberatoreBusiness Entrepreneurship

Brand Clarity episodes

February 04, 2023The Secret Recipe To Scaling a Franchise Business
Episode Summary:
Jeff Gartner founded Hudson Valley Swim with his wife Joan to provide an important service to their community. After running the business successfully and expanding to multiple locations, Jeff decided to offer the business as a franchise. He has perfected a low-overhead model with a great profit margin.
Key Ideas:
How Jeff developed his business idea for a swim school

How processes helped streamline his business and get it franchise-ready

What you need to start a franchise

Franchise marketing

The importance of follow-up for both customer service and marketing
Connect with Jeff Gartner:
Visit the Hudson Valley Swim website.
Follow Hudson Valley Swim Franchise on LinkedIn
Follow Hudson Valley Swim on Instagram
Follow Hudson Valley Swim on Facebook
About Jeff Gartner:
Jeff, and his wife Joan, founded Hudson Valley Swim in 2003 to address the growing incidences of drownings in the country. As the business grew, they expanded to multiple locations in the area. In 2022 they launched the business as a franchise offering for community-minded people throughout the country who want to start their own business using an established "recipe". Hudson Valley Swim uses a pool rental model via established relationships with fitness facilities. It offers a low initial franchise fee, low initial investment to get started, quick time-to-market, low overhead costs, and a great profit margin. The best part is that owners do not need an aquatics background. Swim Lessons Save Lives! is our mission.
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience
22 min
January 14, 2023How You Can Get Free Franchise Consulting
Episode Summary:
As a Franchise Consultant, Lance Graulich is a free advocate helping aspiring franchise owners through the process of vetting and choosing the right franchise to purchase.
Key Ideas:
Franchisees are small business owners who are vested in their communities.

When you buy into a franchise, you get an established team to support you and a proven blueprint for running the business.

Franchisees enjoy a high level of predictability within a proven system.

The franchisee’s role in marketing is to understand their local environment and provide a great customer experience.

A successful franchise nails both operations and marketing

Lance supports his clients with free consulting after they buy into a brand.

There are many franchise opportunities for under $200,000, and financing is available to make ownership possible for those who want to be their own boss.

Lance offers a free assessment on his website, https://www.ionfranchising.com, to help aspiring franchisees determine what type of business would be a good fit with their skills and experience.
Connect with Lance:
On LinkedIn
On Facebook
On Instagram
About Lance:
Lance Graulich is the host of top 50 Business Podcast Eye on Franchising and founder & CEO of ION Franchising, an industry leading franchise consulting and development group, that represents over 700 franchise brands & business opportunities in every imaginable category. Lance helps prospective entrepreneurs find their perfect franchise for FREE. He also assists independent business owners in creating a franchise system.
Lance started out in the family business on Wall Street after receiving an economics degree. He then joined a TGI Friday's franchise in Phoenix, AZ as a key executive and was vital to the rapid growth of this $225,000,000 organization.
Mr Graulich was a multi-unit, multi-state franchisee of Wingstop and Krispy Kreme Doughnuts. He has created countless start up brands and has become the industry leading donut expert. He is the founder of a donut chain called Pinkbox in Las Vegas. His latest start up bakery project is with a Food Network star.
As a business start-up expert with more than 25 years of experience, he has served as President of various franchise advisory councils and boards advising emerging franchise brands. He has helped a multitude of companies grow efficiently & effectively. Lance routinely provides advisory services to private equity firms covering the restaurant industry as well.
About Visions2images:
By 2027 Visions2images will be the #1 creative agency for midsized businesses who want to share their local hometown connection with their unique stories and personalities to their local audience.
Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.
Susie helps businesses grow their brand presence and connect with their target audience.
23 min
December 22, 2022How One Franchise Owner Has Developed An Amazing Nutrition Company
Episode Summary:
Ricky Hall got his start in franchising as a franchisee for GNC. He built up his portfolio over ten years to run five stores. After exiting GNC, Ricky was a franchisee for another brand for three years. He then decided to start his own brand under the name NutritionHQ. In 2020, Ricky became a franchisor and currently has two locations.
Key Ideas:
One of Ricky's biggest challenges on the franchisor side is properly vetting his first 10 franchisees to set up the organization for success

Ricky has walked both sides and is committed to being a ‘franchisee-friendly’ franchisor

Developing a strong brand identity for NutritionHQ came first and is now helping with his marketing efforts

Ricky recognizes the importance of relationship building as he works to make his brand a part of the community
About Ricky Hall:
Ricky Hall (the founder and resident storyteller) has been running successful nutrition franchises for more than 15 years. His experiences and expertise are what have shaped the NutritionHQ brand.
If you ever saw Ricky you’d be shocked that he ever struggled with health (those muscles are no joke) But back in his Military College days, Ricky struggled with his fitness and body image. That’s when he discovered nutrition: How what we eat can fuel us and help us become our very best.
Helping fuel our communities' best days is still our central mission as a company, and as we grew into a franchise we now help business owners live out that mission in their own communities.
About Visions2images:
By 2027 Visions2images will be the #1 creative agency for midsized businesses who want to share their local hometown connection with their unique stories and personalities to their local audience.
Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.
Susie helps businesses grow their brand presence and connect with their target audience.
After working with some of the largest corporations, Visions2images knows how to get businesses to show up locally. Get our local workbook delivered to your inbox: https://wondrous-author-3639.ck.page/2652672aa7
15 min
December 09, 2022Why Videos Should Be A Part Of Your Marketing Strategy
Why Videos Should Be A Part of Your Marketing Strategy
Episode Summary:
You’ve heard the statistics- people are watching more videos online than ever before. And this is predicted to keep increasing. You don’t want to be left behind, but you can’t fathom creating those cringy lip syncing videos yourself. Tracy Phillps is here to tell you that’s not how you do it. Video needs to feel genuine to you, and it must help move your business forward. When you take a strategic approach, that is exactly what video will do for you.
Key Ideas:
Your visibility is your currency- it relates to your income

Video allows you to stake your claim as the expert in your field

The most important metric for measuring your video success is how many sales did you get

Your video message must be compelling and focused to the right target audience

You can repurpose your videos across platforms

Video helps build the know-like-trust factor very quickly when you show how you can help

Your video needs one call-to-action

The only way to get over your mindset blocks around doing video is to do video

Live video is actually much easier than pre-recorded - once you get over the fear

What you have to say is much more important than how the video looks
About Tracy Phillips:
Tracy is an Emmy-nominated video and visibility expert who trains and works with CEOs, Key Opinion Leaders, Medical Professionals, Visionaries and Bestselling Authors who want to use their visibility to impact their internal and global audiences.
Tracy's laugh & learn style of presenting has made her a highly sought-after speaker, trainer and workshop facilitator. Her clients include New York Times best selling authors and Fortune 500 companies.
Connect with Tracy at www.videoscriptsuccess.com
About Visions2images:
By 2027 Visions2images will be the #1 creative agency for midsized businesses who want to share their local hometown connection with their unique stories and personalities to their local audience.
Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.
Susie helps businesses grow their brand presence and connect with their target audience.
22 min
November 14, 2022How A Franchise Consultant Can Guide You To The Right Company
Episode Summary:
Are you curious if owning a franchise might be right for you? Do you know that franchise opportunities are not limited to fast food? There are a wide variety of businesses that are franchised as well as a wide range of investment price points. A franchise consulting expert can match you with the franchise that meets your budget and your business skills. And there is no charge to you to use their services. Meet Terese McGroarty, a franchise consultant with FranNet. She can help you find an amazing franchise for sale in Northeast Ohio and answer all of your questions about franchising.
Key Ideas:
Franchises are locally owned and operated

FranNet represents about 250 franchise concepts that include the athletic industry, home health, IT and more.

The franchises represented have all been vetted for a 90% or better success rate

Terese acts a coach,helping her clients do their due diligence as well as matching them with concepts that meet their budget and fits their skills
About Terese McGroarty:
Terese specializes in helping clients looking to become entrepreneurs find the best possible franchise match for their skills and financial capabilities. From start to finish, her professional approach and business knowledge will guide you through exploring top-quality business ownership opportunities. Together, you will find a fit that leads to a lifetime of fulfillment.
With 30+ years of business ownership experience, she is able to offer premium services to help YOU find what’s right for YOU. The best thing is – her services are paid by the franchisor, giving you FREE access to discuss options and alternatives for achieving the work-life balance you desire and the financial future you deserve.
16 min
November 11, 2022 How You Can Speak Confidently At Any Networking Group
Episode Summary:
With a little pre-planning, you can be confident when you speak at your next networking opportunity. Attending networking events should be an important part of your marketing plan. But take it a step further and volunteer to speak occasionally. When you are the speaker, you make a meaningful connection with an entire room full of people, not just four or five that you happen to meet during the open networking time.
Key Ideas:
When you are the speaker you make a meaningful connection with everyone in the room
Public speaking is the most efficient way to build connection
The connections you can build through speaking will lead to opportunities to build your business
Speaking lets you showcase what motivates you as a business owner along with your personality
When introducing yourself at an event, plan your statement to include 3 things: why you got into your business, what can you offer to the group, and something personal about yourself
About Aurora Gregory:
Business Strategist. Speaker Coach. Author. Marketer.
Aurora’s career as a communicator started when she was 14. As an 8th grader, she was a finalist in a speech contest. While she didn’t win, the experience launched her into the world of communicating stories and ideas. Today, she is a business strategist and speaker coach, teaching knowledge experts how to land stages, connect with audiences, and build businesses they love. She is the co-author of the speaker pitch best-seller, “Get Picked: Tips, Tricks and Tools for Creating an Irresistible Speaker Proposal.” Called a “secret weapon” by clients, Aurora is also a strategic content creator for global financial services companies. When she’s not talking, you’ll find her serving at her church, hiking the foothills in her hometown, or watching classic movies.
About Visions2images:
By 2027 Visions2images will be the #1 creative agency for midsized businesses who want to share their local hometown connection with their unique stories and personalities to their local audience.
Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.
Susie helps businesses grow their brand presence and connect with their target audience.
22 min
October 08, 2022 Interview with Lannie Davis Frecker, M.E.d., President & CEO of Julie Billiart Schools
Join us for this special episode where Susie Liberatore interviews Lannie Davis-Frecker, President and CEO of Julie Billiart Schools. Julie Billiart Schools is a family of K-8 coeducational, independent day schools based in Northeast Ohio for children with learning differences.
About Julie Billiart Schools:
The Julie Billiart website is a one-stop shop for anyone who wants to learn more about resources, growth, services, admissions, employment, and more.
https://www.juliebilliartschool.org/
Meet Lannie
As President and CEO, Lannie Davis-Frecker is the driving force behind the expansion and growth of the Julie Billiart Schools Network. With campuses in Lyndhurst, Akron, and Westlake, Lannie’s vision to serve more than 700 students with unique academic and social learning needs throughout the region is quickly becoming a reality.
Students with mild to moderate autism, anxiety, ADHD, dyslexia, and other learning differences find success at Julie Billiart Schools because of the philosophy that celebrates their potential, nurtures their curiosity, and customizes teaching to their unique learning styles.
Under Lannie’s leadership, Julie Billiart Schools has been named a top workplace by the Plain Dealer for the past five years. She is a member of the School Choice Ohio Board of Directors, an advisor to the THRIVE program (previously the Academic Support Center) at Notre Dame College, and a member of the Young Presidents Organization (YPO) - the global leadership of chief executives. In addition, she is a member of numerous grant committees and works closely with legislators to advocate for children with special learning needs. As an Associate of the Sisters of Notre Dame, Lannie lives out the charism and mission of the school founders and patroness, St. Julie Billiart.
Admissions
The admission process at Julie Billiart Schools ensures that they reach the students who need their unique help the most and are likely to benefit from our whole-child approach to learning. Julie Billiart offers rolling admissions in grades K-8. To explore admissions, please visit the website.
https://www.juliebilliartschool.org/admissions/admissions-process
About Visions2images
By 2027 Visions2images will be the #1 creative agency for midsized businesses who want to share their local hometown connection with their unique stories and personalities to their local audience.
Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.
Susie helps businesses grow their brand presence and connect with their target audience.
Get the free marketing plan ebook!
If you'd like to communicate with me, let's connect on LinkedIn. Send me a direct message on LinkedIn titled PODCAST, and I'll send you my marketing plan ebook. Whether you are thinking about hiring an agency or doing your marketing yourself, I think you'll find this helpful.
LET’S CONNECT ON LINKEDIN
19 min
October 04, 2022Red Flags To Look For When Hiring A Marketing Agency
Podcast Summary: 6 Red Flags To Look For When Hiring A Marketing Agency
Have you been burned by working with a second-rate marketing agency? Is the fear of another bad experience holding you back from getting the help you know that you need? This episode takes a deep dive into what to look for when evaluating marketing agencies. All agencies are not created equal! When you ask the right questions, you can ensure a greater chance of success in hiring an agency that can do the work to improve your bottom line.
Key ideas:
There are no guarantees in any business venture

Don’t choose an agency based on their low fees

Look at how the agency does their own marketing

Ask what data they will track and how they will present it to you

Does the agency give you ownership of your marketing assets?

How easy will it be to communicate with the agency?

About Visions2images
By 2027 Visions2images will be the #1 creative agency for midsized businesses who want to share their local hometown connection with their unique stories and personalities to their local audience.
Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.
Susie helps businesses grow their brand presence and connect with their target audience.
Connect with Susie on LinkedIN. Send her a DM with the word PODCAST and she will send you her free marketing plan ebook.
13 min
September 08, 2022How Franchise Consulting Can Leverage Your Company
Episode Summary:
The right strategy is crucial to developing a successful franchise concept. The Franchise Dept. works with companies to determine the most effective pathway to profitability through franchising. James and his team provide support from the very first steps of developing the franchise agreement to the grand opening of the first unit and beyond.
Key Ideas:
The franchising industry has expanded in recent years as more local/regional businesses tap into the power of franchising as their growth strategy.

Franchising can be right for the business that has proven its concept in the local market and wants to scale

There is more than one way to the franchise and every brand has its own growth pattern; there can be a profitable business model for both 500-unit and 30-unit franchises especially when the right marketing is implemented.

It is vital for franchise concepts to identify the correct and appropriate franchisee candidate avatar
About James Luy:
James Luy is a Co-Founder and Partner with The Franchise Dept, a boutique development and consulting firm that works with emerging as well as prospective franchise concepts across the fitness, wellness, beauty, and quick service restaurant industries. James has operated in the franchise space since 2015 and has held various executive roles to build franchise systems, facilitate appropriate unit development, and ensure unit level as well as franchisor profitability. The Franchise Dept's goal is to partner with engaging brands who are investigating, or have already begun, franchise growth and ensure that they strategize and execute growth initiatives best suited for their continued success.
Connect with James:

www.thefranchisedept.com
https://www.linkedin.com/in/james-luy-85527667/
About Visions2images
By 2027 Visions2images will be the #1 creative agency for midsized businesses who want to share their local hometown connection with their unique stories and personalities to their local audience.
Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.
Susie helps businesses grow their brand presence and connect with their target audience.
Book a free consultation: https://hello.dubsado.com/public/appointment-scheduler/61a6aee226967cdb8100897f/schedule
22 min
August 15, 2022Marketing in Uncertain Economic Times
Podcast Summary: How do you approach your marketing when times get tough?
Do you pull back, stop altogether, or go full force ahead? The truth is you can’t afford to NOT be marketing! While it may seem counterintuitive to spend money on advertising and promotion when your revenue slows down, you still need to be in front of your audience. The good news is that with the right marketing strategies you can stay top of mind and continue to nurture your customer base.
Key ideas:
If your competition keeps up with marketing when you pull back, you stand to lose even more

It takes 10x more effort and expense to convert a new lead into a customer than it does to sell to a current customer

It’s harder to build trust with new audiences when the economy is not doing well

Look for ways to support and provide value to your current customers
By 2027 Visions2images will be the #1 creative agency for franchise owners who want to share their local hometown connection with their unique stories and personalities to their local audience.
Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look on all platforms.
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.
Susie helps businesses grow their brand presence and connect with their target audience.
16 min

About Brand Clarity

From the publisher's feed

The Brand Clarity Podcast explores branding: logo, website, social media, SEO, content, and so much more. We have live examples of what it means to have brand clarity, and how to grow your branding to become an unforgettable image. Branding helps you stand out and market your business competitively. You can expect guest experts monthly on the podcast as well as strategy sessions with Susie.

Share Brand Clarity

Sign up to save your podcasts

Brand Clarity

Brand Clarity episodes

About Brand Clarity