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Brand Clarity
Brand Clarity episodes
- How One Used Their 30 Years Of Experience To Build Their Own Franchise.
Summary:
Susie interviews Matthew Lyons, founder of Disaster Blaster, to discuss his journey in the restoration industry and his unique approach to franchising the business. From addressing seasonality issues to offering a diverse range of services, Matthew shares insights into growing a successful franchise. He also delves into the challenges faced in both the local business and franchising, emphasizing the importance of education-based marketing.
Key Points:
By offering 13 different services that build on each other, Disaster Blaster is better positioned to scale and grow the business.
The scope of services provided helps to eliminate the seasonality aspect of disaster relief.
Their diverse service offering attracts a diverse customer base and creates less reliance on insurance claim business.
Disaster Blaster perfected its business model, marketing, service offerings, and the diversification of its customer base before deciding to franchise.
The marketing strategy focuses on education and staying top of mind.
About Matthew:
Matthew has been in the restoration industry for nearly 30 years, and in that time has done everything from marketing and branding to project planning / project management, project estimation, large loss management, service development, and more! Matthew co-founded Disaster Blaster along with his father, Gary Lyons nearly 20 years ago and they continue to operate their local Disaster Blaster of Scranton & Wilkes-Barre location to this day. Happy to share his expertise, Matthew spends much of his time supporting the Disaster Blaster Franchise Program and is happy to help anyone looking to build their own legacy through Disaster Blaster franchise ownership!
Website: https://disasterblaster.com/
About Susie:
After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Business owners come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.
When she started her journey in the creative field, she started working at a startup agency in Nashville TN, and loved every little piece of it; she loved the fast-growing pace, the creativity, and the unique customers. She loved the dynamics and uniqueness of each client. Visions2images was born shortly after that!
At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.
At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.
Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.
Website: https://www.visions2images.com/
17 min - How An Infrastructure Skyrocketed This Franchise
Summary:
Maya Rickcliff accidentally stumbled into fluid art as a hobby, and built a successful business around it. She then turned to franchising to make it grow.
Key Points:
The infrastructure and support provided to franchisees contributed to rapid growth
One of the first hurdles in franchising is choosing franchisees wisely
Maya is invested in building the brand and working with franchisees
Personal relationships and trust are key components of success in franchising
Making good business decisions requires emotional control and being able to respond rather than react to challenges
About Maya:
Maya Ratcliff began her art career helping people with brain injuries delve into their artistic talents as therapy. She eventually developed her proprietary method of fluid art using acrylic paints and a special pouring medium while working from her home and area resorts. As word spread by students thrilled at seeing what they could create, the demand for her classes grew. Maya opened the first Hawaii Fluid Art studio in Waikoloa, Hawaii, where her fluid art technique is now taught during multiple daily classes.
Hawaii Fluid Art was founded in 2019 and currently has over 200 locations sold across the US. Small groups, large groups, birthday parties, and corporate events are offered at Hawaii Fluid Art.
Website: www.hawaiifluidart.com
About Susie:
After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Business owners come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.
When she started her journey in the creative field, she started working at a startup agency in Nashville TN, and loved every little piece of it; she loved the fast-growing pace, the creativity, and the unique customers. She loved the dynamics and uniqueness of each client. Visions2images was born shortly after that!
At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.
At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.
Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.
Website: https://www.visions2images.com/
19 min - How To Create A Franchise From Industry Experience
Summary:
Christian Saab is the founder and franchisor of CPG Recruitment. Christian’s start in business came as the owner of a car wash, where he connected with many of his customers who were small business owners.
He identified that recruiting good workers is the biggest headache for most businesses, leading him to found his recruiting firm to solve this problem for other entrepreneurs.
Key Ideas:
Christian’s approach to business focuses on customer service
CPG Recruitment targets entrepreneurial individuals for franchise ownership
Reputation and relationships are key in the high-ticket recruitment industry
As his franchise becomes more established he is focusing on brand awareness marketing
Christian encourages aspiring franchisees to make decisions with intuition and passion to find the right fit
About Christian:
Christian Saab is an Entrepreneur with a passion to impact the globe one talk at a time. Christian Saab is open minded in the sense that he is willing to hop on a stage and share his stories with the goal that one of you will be inspired to grow and achieve something great.
Companies call CPG Inc when they need help increasing successful hiring and decreasing their turnover. CPG find the leaks in your business that is not allowing you to grow your team to its fullest potential.
Connect with Christian on LinkedIn
About Susie:
After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Business owners come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.
When she started her journey in the creative field, she started working at a startup agency in Nashville TN, and loved every little piece of it; she loved the fast-growing pace, the creativity, and the unique customers. She loved the dynamics and uniqueness of each client. Visions2images was born shortly after that!
At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.
At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.
Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.
Website: https://www.visions2images.com/
23 min - How To Create A Successful Franchise Model Accidently
Episode Summary:
Bary El-Yacoubi shares the origins of his unique franchise business, initially starting as a concierge service for personal trainers and evolving into a complete home services platform. Send Me A Pro simplifies the process for customers by providing instant transparent pricing and streamlined booking for services ranging from house cleaning to tutoring and more. Bary and Susie discuss marketing strategies, the importance of good content, and advice for aspiring franchisees.
Key Ideas
-The publicity around the app for Send Me A Pro turned Bary into an accidental franchisor
- Send Me A Pro is disrupting franchising by offering multiple franchise concepts under one umbrella
- Send Me A Pro marketing includes online marketing, working with franchise consultants, and creating quality content
- Bary’s advice for individuals entering the franchise field is to surround yourself with the right mentors and be intentional about the end game
About Bary:
Beginning his career as a street performer at the age of 12, Bary became a self-taught entrepreneur, learning the importance of and perfecting the art of personal branding, marketing, and audience engagement. This competitive drive and determination continued to fuel through his experience as a D1 football player as a Running Back for the University of Northern Colorado. Determined to see the vision through helping others reach their peak mentally and physically, Bary founded Bounce Fitness, an in-home personal training and residential fitness management service. With the exponential success of his first company, he went on to found Send Me a Trainer, a scalable mobile application designed to make it easy to connect with a local personal trainer.
About Susie:
After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Business owners come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.
When she started her journey in the creative field, she started working at a startup agency in Nashville TN, and loved every little piece of it; she loved the fast-growing pace, the creativity, and the unique customers. She loved the dynamics and uniqueness of each client. Visions2images was born shortly after that!
At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.
At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.
Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.
18 min - Growing Multiple Brands in the Franchise Industry
Episode Summary:
From starting with a single franchise to scaling up to owning multiple brands, Charles discusses the growth and success of his ventures. He delves into the strategic decision-making process behind expanding into different brands and how he navigates the challenges of managing multiple businesses. Charles also provides valuable insights into franchise ownership, marketing strategies, and the importance of empowering employees for a self-running company.
Key Ideas:
Consider available territories before buying into a single franchise as limited availability will ultimately limit your growth potential.
When evaluating a franchise, look at where the brand is in the growth cycle
Ask current franchise owners about what’s important to them to ensure your local competition is aligned with the corporate values
When a franchisor lacks a strong national marketing plan, it is even more crucial to execute local marketing tactics
The Multi-Unit Franchise Conference is the place for leaders across franchising to learn from experienced, multi-unit, multi-brand franchisees.
About Charles:
Multi-Unit, Multi-Brand Franchisee
Sport Clips, Oxi Fresh Carpet Cleaning, Idea Image MedSpa
Charles Keyser, President & CFO of Keyser Enterprises 1, LP, leads 27 Sport Clips, 6 Oxi Fresh Carpet Cleaning territories and 5 Ideal Image MedSpa’s. He develops strong leaders to achieve their potential allowing Keyser Enterprises 1, LP to continue progress to the goal of 100+ units. He is partnered with this brother and , together, have been operating since 2005.
Connect with Charles: https://www.linkedin.com/in/charles-keyser-039560ab/
About Susie:
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.
At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.
At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.
Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.
Website: https://www.visions2images.com/
26 min - Creating A Successful Franchise That Expanded Quickly
Episode Summary:
Michael Moorhouse started as a consultant for a lawn care franchisee, and ended up developing his mosquito control side business into a lucrative franchise. Today, Mosquito Shield has 116 franchisees in more than 350 territories across the country.
Key Ideas:
Insights into multi-location franchise ownership and the importance of supporting franchisees' growth.
Valuable tips for aspiring entrepreneurs considering franchise ownership, including the need to jump in and take that leap.
Organic methods have worked well for franchise development
About Michael:
Michael Moorhouse has been with Mosquito Shield for 15 years, long before the idea of turning the brand into the national franchise company that it is today. In 2011, the decision was made to grow Mosquito Shield nationally and the work began to develop Mosquito Shield Franchise Corporation, which was launched in February of 2013. Michael started representing Mosquito Shield at franchise shows around the country and has now opened franchises in 32 states. In addition to working closely with existing Franchisees, Michael remains involved in franchise development and was named President of Mosquito Shield in March of 2022.
Connect with Michael: https://www.linkedin.com/in/michaelmoorhouse/
About Susie:
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.
Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority. During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community.
Franchises are small businesses right in our neighborhood.
Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.
Website: https://www.visions2images.com/
20 min - From Business Acquisition to Franchising
Episode Summary:
Aaron Harper acquired a company and then franchised it to 56 locations in less than a year. He shares the importance of finding a unique business niche within the franchise industry, building a solid infrastructure, and being transparent with potential franchisees. These strategies have been the key to his success with creating profitable franchise systems.
Key Ideas:
If you are considering buying or starting a business, create a checklist of what you want to get out of the business and the attribute you want the business to have
Evaluate key factors such as recession resilience, market potential, margins, and competition when determining whether or not to franchise
A franchisor should work to create a personal brand
It is important to vet potential franchisees and turn away those who do not align with the brand’s vision and values.
About Aaron:
Aaron Harper is an expert in the franchise industry. He has numerous accomplishments, including helping Patch Boys from distress as the Head of Development, ultimately selling and opening over 400 territories across two brands in just a few short years to deciding to build something similar on his own, the right way, with a power washing company called Rolling Suds he discovered only a year ago. Within 8 months, the franchise has sold 56 units across 16 states. Aaron ultimately serves as an inspiring example for startup and emerging franchisors seeking success through responsible franchising.
For more information, visit www.rollingsudsfranchise.com.
About Susie:
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.
Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority. During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community.
Franchises are small businesses right in our neighborhood.
Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.
Website: https://www.visions2images.com/
21 min - How Building A Community Helps Increase Profitability For A Franchise
Episode Summary:
A business that provides an essential service is recession-proof. Nick and Moe's adds to that with their world-class customer service and commitment to community involvement. Not just another gas station/convenience store, Nick and Moe's was founded on the value that Delighted Associates lead to Delighted Customers. By training and supporting their team, they strive to deliver a consistent customer experience with high-quality food, beverages, reliable products, and services at competitive prices in a safe, clean, fast, fresh, friendly, and hassle-free environment.
Key Ideas:
Nick and Moe's offers big-time service with a small-town feel through three different concepts:
A liquor store offering delivery and curbside pick-up service
A gas station/convenience store
Famous fried chicken
Shaun's background in the hospitality industry proved to be a great fit with his role in franchise development for Nick and Moe’s.
The secret of success for Nick and Moe's is their commitment to give back to the communities they serve.
The company attributes its year-over-year double-digit growth to its reputation in the community.
Nick and Moe's is located in central Florida and plans to expand through franchising.
About Shaun:
Shaun is the Director of Franchise Development for Nick and Moe's. He brings his entrepreneurial experience to help others start their journey. The Nick & Moes franchise is more than a business opportunity; it's a chance to be part of Thriving Success In a recession-proof industry, just like Shaun has done throughout his career.
With a vision that knows no bounds and an unyielding determination, Shaun has blazed a trail of success in the corporate realm. He has a knack for identifying opportunities and turning them into gold mines. His ventures have spanned various industries, from Hospitality to Business Development, and he's consistently left an indelible mark wherever he goes.
What sets Shaun apart is his unwavering commitment to quality and customer satisfaction. He understands that excellence isn't just a goal; it's the foundation of any thriving business. With a passion for innovation and a relentless pursuit of success, Shaun has built a reputation for creating opportunities, fostering prosperous communities, and attaining the financial freedom many aspire to achieve.
For more information visit www.nickandmoes.com/home
About Susie:
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.
Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.
During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community.
Franchises are small businesses right in our neighborhood.
Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.
Website: https://www.visions2images.com/
15 min - How To Skyrocket Your Franchise Locations
Episode Summary:
Charles Bonfiglio made an early decision to pursue his passion and turned it into a successful franchise. In this interview, he shares his journey in the franchise industry. After encountering many obstacles to starting a car audio and accessory business, he discovered a blueprint for success as a franchisee.
His initial franchise opportunity was in the auto repair business. Charles honed his business skills and in 2007, he was ready to live out his dream of opening a car audio and accessory business. Charles did not want to start from scratch, so he purchased a six-store chain called Tint World®. While growing to over 150 locations, he is developing the unique automotive franchise lifestyle brand he had always dreamed of.
Key Ideas:
Facing challenges in securing funding and a location to open a business, Charles discovered opportunities through becoming a franchisee
Franchising provided the blueprint for success he needed to get into business
Charles purchased a small chain of stores in 2007 and converted the business into a franchise
Learning about franchise development and implementing sales systems led to more growth for his franchise, which is now over 150 locations
About Charles:
Charles has over 40 years of experience in franchising, retail management, marketing, and business development.
By developing and implementing effective strategies, systems, and processes, he has grown Tint World® into America's largest and fastest-growing automotive styling and window tinting franchise.
Charles holds multiple patents, certifications, and honors demonstrating his thought leadership in the automotive and franchising industries.
Website: www.tintworld.com
About Susie:
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.
Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.
28 min - Franchise Clarity: The All-In-One Franchise Marketing System
In this solo episode, Susie Liberatore announces the launch of Franchise Clarity, an all-in-one franchise marketing system. Susie and her team created this comprehensive suite of tools and features to meet the unique needs of franchisors. It streamlines and automates various aspects of franchise management, including marketing, training, operations, communication, and performance tracking.
After more than 13 years of experience in the marketing industry and running her agency, Visions2images, Susie decided to specialize in the franchise sector. Her focus shifted towards working with franchisors, and took charge of marketing for multiple locations across various brands.
Throughout the interactions with numerous franchisors, she noticed several gaps that needed to be addressed. Despite our efforts in monitoring and managing marketing activities, there was still a disconnect between franchisors and franchisees. It became evident that there was a void waiting to be filled. Drawing upon extensive research and expertise, Susie embarked on creating software specifically tailored to address these concerns. As the idea took shape, people responded positively, affirming its value.
Learn more at https://franchise-clarity.com
About Susie:
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.
Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.
During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community. Franchises are small businesses right in our neighborhood.
Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.
Website: https://www.visions2images.com/
20 min
About Brand Clarity
From the publisher's feed
The Brand Clarity Podcast explores branding: logo, website, social media, SEO, content, and so much more. We have live examples of what it means to have brand clarity, and how to grow your branding to become an unforgettable image. Branding helps you stand out and market your business competitively. You can expect guest experts monthly on the podcast as well as strategy sessions with Susie.
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding.