This panel will discuss how to create and maintain a brand identity that is reflective of your brewery and culture. The focus will be on how the panelists have taken steps to maintain that identity across various packaging, point of sale, and promotional materials. We will also dive into how this identity is presented internally.

Panelists

Aaron Gore (Community Brewing Ventures)

Elliot Seidler (Civic Brewing Company)

Patrick Delves (Seismic Brewing Company)

Moderator: Ben Weston (Hoptown Handles/SeaThirst Creative)

Join us in-person for CBP Connects presented by Arryved POS

February 7-9, 2022 | Norfolk, Virginia

Register: https://cbpconnects-norfolk.eventbrite.com/