Summary

In this conversation, Kelsea Buddo, a brand expert from Cember Studios. Kelsea is the Founder and Creative Director of Cember Studio, a boutique graphic design agency based in North Carolina. Since 2018, Kelsea and her team have served hundreds of creative entrepreneurs and lifestyle businesses with their adaptable style, personalized approach, and artful eye for branding.  During the episode, topics discussed are the intricacies of brand design, the importance of photography in branding, and the role of AI in the design process... Which includes as mic drop moment that you HAVE to hear! The hosts share personal experiences and insights on how branding can elevate a business and the significance of a cohesive visual identity. Kelsea emphasizes the need for collaboration between brand designers and photographers to create a comprehensive brand image that resonates with clients. For more information about Kelsea and Cember Studio check it out at cemberstudio.com or on Instagram @cemberstudio.

Takeaways

• Branding encompasses more than just a logo; it includes a holistic identity.
• A strong brand identity can significantly elevate a business's presence.
• Collaboration between brand designers and photographers is crucial for cohesive branding.
• Investing in professional branding can yield significant returns for businesses.
• AI tools can enhance design processes but have limitations in creativity and ownership.
• Understanding client emotions and expectations is key in branding and design.
• A well-designed website enhances the customer journey and experience.
• Personal branding allows for greater flexibility in business offerings.
• Guidelines in branding help maintain consistency and clarity in visual identity.
• Rebranding can be a strategic move to align with business growth and audience shifts.

Top 3 

1. Smaller camera with a punch to travel with, Paige's pick! 

2. Cute little boutique to check out online. 

3. No Tox pits detox 

4. Rolls Royce of yoga mats that Kelsea loves. 

5. Kelsea's lighting company to add a pop in your home.