Brompton's folding bike was first introduced by its founder and a lifelong engineer, Andrew Ritchie. The folding bike manufacturer is constantly committed to offering top-of-the -line products that it places "quality" as significant part of its brand identity. Indeed, Brompton continues to provide the public with compact, personal transport that ride superbly in congested downtown areas.

German fountain pen maker lamy started as orthos pen manufacturer in 1930, which then established its own brand in 1948. In 1966, lamy introduced its signature product, lamy 2000, which was back then motivated from bauhaus. The product bears the fountain pen manufacturer's initial impetus for its design. The writing instrument maker has continuously been collaborating with designers outside of its organization and operating its in-house manufacturing facility in heidelberg, where the company is headquartered. Lamy offers wide range of products which are "designed to be easy to use for anyone," by introducing its high-quality products at reasonable price.

Yukio Yamai, The founder of SNOW PEAK, first started his business of making mountain gear in a small village of Sanjo city, Niigata prefecture. His son, TOHRU YAMAI later took over the business to expand to lifestyle products and to keep the outdoor products brand evolving. Unlike its competitor with focus on function, SNOW PEAK offers well-designed products that are suitable for everyday use as well. The outdoor products maker takes its approach by vigorously questioning how people should interact with nature.

The authentic footwear started in New England in 1906 to help people correct foot troubles. Since then, eschewing expensive marketing campaign, New Balance has made steady and persistent efforts to improve product quality and offer "Genuine Athletic Footwear." It has now grown to a footwear maker with its constant brand image and incomparable quality even to attract fashion celebrities.

In 1993, Markus and Daniel freitag brothers first created their own brand of recycled products, Freitag, using Tarpaulins, inner tubes from bicycles and automobile seatbelts. Freitag brothers have seen commercial success in the global market; yet at the same time, they are in constant pursuit of sustainable business cycle.