Brand Einstein

By Bill Chiaravalle

Brand Einstein showcases the brilliant creators and stories behind the great brands of the world.... more

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about Brand Einstein:

How many episodes does Brand Einstein have?

The podcast currently has 15 episodes available.

Brand Einstein episodes:

May 14, 2018 Ep 5: Dean Wilcox | Brand Genius of the Caterpillar logo
Dean Wilcox has extensive experience in branding some of the world’s most recognized companies such as Hyatt, Caterpillar, and Black & Decker. His work has been recognized by AIGA, CLIO, NY Type Directors Club, CA Interactive Design Annual, and more. Dean currently
teaches a class on branding at the Academy of Art University in San Francisco.

Dean and I began working at Landor on the same day many years ago. We ended up commuting together and sharing a lot of laughs. Dean was known for his incredible volume of designs he produced. Our Creative Director at the time, Tom Suiter once said of Dean that he wished Landor got paid by the pound based on the amount of work Dean created for every project he worked on.

View some of the work mentioned in the podcast at: https://www.facebook.com/brandeinsteinpodcast/
...more
51min
May 07, 2018 Ep 4: Paul Woods | Brand Genius of the Embassy Suites logo
Paul is currently Creative Director and Partner of Woods + Woods which he founded with his wife Alison Woods over 20 years ago.
Prior to starting Woods+Woods, he served as Executive Creative Director and Partner at Enterprise IG in San Francisco (formerly SBG Partners) and Design Director at Landor Associates.

He’s worked on projects for a broad range of corporate and consumer brands including Apple, Adobe, Disney Studios, Dreyer’s Ice Cream, Frito- Lay, Hewlett Packard, Intuit, Levi Strauss, Lucasfilm, Microsoft, Miller Brewing, Nestle, Nickolodean, Symantec, Tree-Top, 3M, Xerox, and more. The Embassy Suites identity he designed over 20 years ago has remained to this day. Paul was also one of the instrumental designers leading in San Francisco leading the first Bay Area tech-boom.

I first came to know Paul by following him on Instagram. He is both prolific and productive as seen in his daily output of work.

View some of the work mentioned in the podcast at: https://www.facebook.com/brandeinsteinpodcast/
...more
54min
April 23, 2018 Ep 3: Lindon Leader | Brand Genius of the FedEx logo
Lindon has over thirty years experience in corporate communications. At Landor Associates, San Francisco, he was responsible for
broad rang of branding programs that included, among others, Federal Express, Ryder Systems, Motorola and the NCAA.
Lindon was also Executive Creative Director at Addison in San Francisco where he led branding assignments for Hawaiian Airlines, Intelsat, Progress Energy and Avery Dennison.

A graduate of Stanford University and of Art Center College of Design, Lindon has received over 40 major design awards worldwide.
His work has appeared in numerous publications and is included in the permanent collection of the Smithsonian Institution.

I met Lindon while at Landor and worked under his direction on several projects including FedEx. I remember being extremely impressed by his ability
at articulating the strategy beyond the designs being presented to the client.
...more
50min
April 12, 2018 Ep 2: Courtney Reeser | Brand genius of the BP logo
Courtney is currently co-founder and partner at Brand Zoo. He was previously Managing Director and Chief Creative Officer of Landor Associates, Chief Creative Office of Interbrand, and Partner and Executive Creative Director at SBG Partners.
Courtney has incredible multi-category experience and has been responsible for some of the world’s most recognized brands including BP, Tommy Hilfiger, John Deere, FedEx, British Airways, Sea World, Transamerica, Union Bank, Williams-Sonoma and many more.

...more
52min
March 30, 2018 Ep 1: Jerry Kuyper | Brand Genius of the AT&T logo
Jerry Kuyper has over thirty years of experience in creating some of the world’s most recognized brands including AT&T, Cisco, Penn State, Touchstone Films and more.
Before establishing Jerry Kuyper Partners in 2004, he held senior creative positions at leading branding firms including Lippincott, Siegel & Gale, frogdesign, Landor and Saul Bass. Along with being an incredible mentor for me at Landor, I think of him as the Forest Gump of branding because he's always seemed to be at the right place at the right time of brand history in the making.
Go to https://www.facebook.com/brandeinsteinpodcast/ or https://www.instagram.com/brandeinstein/ to see some of Jerry’s work referred to in this podcast.
...more
1h 9min

FAQs about Brand Einstein:

How many episodes does Brand Einstein have?

The podcast currently has 15 episodes available.