<p>As the BBC propose four new 'spin-off' radio stations for the United Kingdom, this week we discuss Brand Extensions.  We'll explore why the BBC plan to use existing radio station names rather than launching new ones - and other ways of growing a brand.  Kiran Kapur and Thomas McAlinden discuss.</p>

As the BBC propose four new 'spin-off' radio stations for the United Kingdom, this week we discuss Brand Extensions. We'll explore why the BBC plan to use existing radio station names rather than launching new ones - and other ways of growing a brand. Kiran Kapur and Thomas McAlinden discuss.

<p>As the BBC propose four new 'spin-off' radio stations for the United Kingdom, this week we discuss Brand Extensions.&nbsp; We'll explore why the BBC plan to use existing radio station names rather than launching new ones - and other ways of growing a brand.&nbsp; Kiran Kapur and Thomas McAlinden discuss.</p>

Brand Extensions

The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

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Brand Extensions

Brand Extensions

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