The Cambridge Marketing Podcast

Can an agency stay true to its purpose and still build a thriving, international business?

In this episode, Kiran speaks with Kirsty Leighton MBE, Founder and Group CEO of Milk and Honey PR. Kirsty breaks down what purpose-led communications actually looks like in practice, how B Corp certification and employee ownership drive performance and why alignment with global priorities like the G20 leads to commercial success.

Kirsty also shares essential advice for PR professionals on avoiding greenwashing, managing international media nuances and landing your dream job in public relations.

In this episode, Kiran Kapur and Charles Nixon explore key marketing concepts including Relationship Marketing, Referral Strategies, and the importance of understanding Return on Investment.

They discuss how these elements influence customer loyalty and business growth.

Ben Rees shares insights on how authenticity, brand consistency and a strategic use of AI can help businesses stand out in an AI-driven world.

Discover practical tips on building a strong "prior", leveraging in-person events and maintaining brand coherence across channels.

Find out more about Ben and his work at BJRees.com

In this episode of The Marketers' Toolkit, Kiran and Charles explore the resurgence of QR codes, the differences between Qualitative and Quantitative market research, and the importance of asking the right Questions internally and externally to improve business and career growth.

Ever considered how a Corporate Responsibility and Sustainability Practitioner Apprenticeship could reshape your career or future-proof your organisation?

In this episode, Kiran Kapur explores the practical, commercial, and operational realities of the role alongside Cambridge Marketing College tutors Victoria Hartley, Nigel Clark, and Helen Rushton. Bringing together over 75 years of collective industry experience across the corporate, public, and third sectors, the panel demystifies the evolving CRS landscape—from net-zero strategies and carbon accounting to social value procurement models that directly influence commercial contract awards.

Find out more about the Corporate Responsibility and Sustainability Practitioner Apprenticeship

In this episode of the Marketers' Toolkit - it's all things P.

Kiran Kapur and Charles Nixon explore the intricacies of marketing strategies, focusing on pain points, personas and positioning.  

In this episode, Dr Glyn Cartwright shares insights on strategic management for small and medium-sized enterprises, emphasising long-term relationships, clear business purpose, and practical planning. Discover how to build trust, define your organisation and plan effectively to succeed as an entrepreneur.

Glyn's book, Why Has No One Ever Told Me This?, is available now.

In this episode, Kiran Kapur, Lily Berridge and Andy Bargery explore the ins and outs of LinkedIn. They discuss how to effectively use the platform for career development, networking and personal branding. Listen in for practical tips, etiquette advice and insights on building a meaningful professional presence online.

In this episode, Molly Strawn-Carreño, Director of Brand Growth at aytm, explores the nuances of market research, the importance of understanding human behavior beyond data, and how AI is transforming the industry. Discover why data alone isn't enough for brands to succeed and how to leverage research for deeper insights.

In this episode, Katie Hart, author of Neuromarketing: Practical Insights for Improving Customer Engagement, shares deep insights into how memory, language, and sound influence consumer behaviour and marketing strategies. Discover how our brain processes information and how brands can leverage sensory triggers for better engagement.