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Brand Focus Podcast episodes
- BFP 029: The Good, the Bad, & the Ugly of Brand Recognition
Summary:
*Episode Sponsor: Freeeup.com* Join the conversation! In this weeks episode of the Brand Focus Podcast, we discuss the Good, the Bad, and the Ugly of Brand recognition.
Resources Mentioned:
- (Sponsor)Freeeup.com: Sign-up today for the best freelancers on the web
- Brand Focus Coaching: http://culturalsync.com/brand-coaching/
- LeadPages: https://www.leadpages.net/
- Clickfunnels: https://www.clickfunnels.com/
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19 min - BFP 028: Andrew Goldner, Venture Capitalist & Co-Founder of GrowthX
Summary:
*Episode Sponsor: Freeeup.com* We speak with Andrew Goldner, Venture Capitalist, and Co-Founder of GrowthX & GrowthX Academy about the importance of entrepreneurs being active in their communities, why core values matter, and how he is helping startups, corporations, and countries commercialize innovation.
Resources Mentioned:
- (Sponsor)Freeeup.com: Sign-up today for the best freelancers on the web
- Book: Peace is every step: The path to mindfulness in everyday life by Thich Nhat Hanh
- Book: Essentialism by Greg McKeown
- GrowthX Core Values: https://growthx.com/core-values/
Guest Info:
- GrowthX: https://growthx.com/
- LinkedIn: https://www.linkedin.com/in/agoldner
- Twitter: https://twitter.com/agoldner
Play Episode:
53 min - BFP 027: Defining Your Target Audiences
Summary:
*Episode Sponsor: Freeeup.com* Join the conversation! In this weeks episode of the Brand Focus Podcast, we discuss why promoting your business to anyone & everyone is not an effective strategy, and how defining your target audiences will efficiently drive sales and increase brand awareness.
Resources Mentioned:
- (Sponsor)Freeeup.com: Sign-up today for the best freelancers on the web
- Brand Focus Coaching: http://culturalsync.com/brand-coaching/
Play Episode:
13 min - BFP 026: How Meditation can Strengthen the Impact of Your Personal Brand w/ Bronwyn Morgan
Summary:
We speak with Bronwyn Morgan to discuss how she is helping business leaders embrace innovation, why every interaction with your brand matters and how she has embraced the power of meditation to strengthen the impact of her personal brand.
Resources Mentioned:
- Book: Tao Teh Ching , by John C. H. Wu
- Show: Mister Rogers’ Neighboorhood
- Meditation Coaching: Bliss In Me
Guest Info:
- Wings Drones: http://www.wingsdrones.com/
- LinkedIn: https://www.linkedin.com/in/bronwynmorgan
- Instagram: https://www.instagram.com/wingsdrones/
- Twitter: https://twitter.com/bmmatbronsworld
- Twitter: https://twitter.com/wingsdrones
Play Episode:
37 min - BFP 025: [Brand Positioning] Brand Success Starts with Your DNA
Summary:
In this episode of the Brand Focus Podcast, we discuss how the level of success you achieve in your business is based on your Brand DNA.
Resources Mentioned:
- (Sponsor)Freeeup.com: Sign-up today for the best freelancers on the web
- Brand Focus Coaching: http://culturalsync.com/brand-coaching/
Play Episode:
12 min - BFP 024: Tim Alison, Author of Screw the Naysayers
Summary:
We speak with Tim Alison, entrepreneur, business coach, and author of Screw the Naysayers.
Show Notes:
- :10 *Episode Sponsor – Freeeup.com*
- 1:48 Guest Intro
- 2:27 Tim’s entrepreneurial journey
- 8:15 The importance of having a support system
- 16:10 How to build an ecosystem of support
- 21:10 Core value(s) guiding his daily approach
- 23:10 Biggest responsibility to the his brand
- 23:38 Most impactful book he’s read (The War of Art, by Steven Pressfield)
- 25:25 Entresphere, his online entrepreneurial development & support community
- 30:57 If he could have a role on any TV show, past or present, what would it be and why?
- 33:00 How to learn more about Screwtheneysayers.com and connect with Tim Alison
- 33:58 Moment of Brand Focus
- 36:06 Outro
Resources Mentioned:
- Book: The War of Art, by Steven Pressfield
- Show: M*A*S*H
- Entresphere: Members.entresphere.biz
Guest Info:
- Screw The Naysayers: http://screwthenaysayers.com/
- Entresphere: Members.entresphere.biz
- Screw The Naysayers Podcast: Listen to the podcast
- Purchase Screw the Naysayers: Click here
- LinkedIn: https://www.linkedin.com/in/tim-alison-207a672/
- Instagram: https://www.instagram.com/screwthenaysayers/
- Facebook: https://www.facebook.com/stnwithtimalison
Play Episode:
37 min - BFP 023: [Brand Building] The Miseducation of Branding – What You Should Really Know
Summary:
In this episode of the Brand Focus Podcast, we discuss why the topic of branding is so confusing and how embracing a particular perspective will easily clarify the term.
Resources Mentioned:
- (Sponsor)Freeeup.com: Sign-up today for the best freelancers on the web
- Free Episode Download: brandfocuspodcast.com/23download
- Brand Focus Coaching: http://culturalsync.com/brand-coaching/
Play Episode:
17 min - BFP 022: How to use Podcasting to Grow Your Brand w/ James Carbary
Summary:
We speak with James Carbary, Founder of Sweetfish Media a podcast producer for B2B companies on how podcasting can grow your business.
Show Notes:
- :10 *Episode Sponsor – Freeeup.com*
- 2:22 Intro
- 2:57 James’s entrepreneurial journey
- 3:14 Value of podcasting
- 4:44 How to turn podcast episode into additional content
- 7:10 How to optimize the reach of your content on LinkedIn
- 9:14 How you can maximize the impact of your LinkedIn profile
- 11:56 How podcasting really impacts your business
- 16:05 His biggest responsibility to the brand of Sweetfish Media
- 17:50 Core value(s) guiding his daily approach
- 19:18 Most impactful book he’s read (Love Does, by Bob Goff &How to win friends and Influence People byDale Carnegie)
- 24:48 5-year vision for the brand
- 26:24 If he could have a role on any TV show, past or present, what would it be and why?
- 27:36 How to learn more about sweetfishmedia.com and connect with James Carbary
- 29:17 Moment of brand focus
Resources Mentioned:
- Book: Love Does by Bob Goff & How to win friends and Influence People, by Dale Carnegie
- Free Checklist: 26-part checklist For Starting a B2B Podcast > Download Here
- Show: Boy Meets World & Saved by the Bell
Guest Info:
- Sweetfish Media: http://sweetfishmedia.com/
- LinkedIn: https://www.linkedin.com/in/jamescarbary/
Play Episode:
35 min - BFP 021: What is Positioning & Why it Should Be a Key Focus of Your Business
Summary:
In this episode of the Brand Focus Podcast, we discuss & define positioning and explain why it should be a key focus of your business.
Show Notes:
- :10 *Sponsor Freeeup.com Sponsor*
- 1:48 Intro
- 2:19 How all of us have a brand
- 2:29 What is a brand?
- 4:10 Why Positioning is the most important element of your business strategy?
- 5:08 What is positioning?
- 5:57 History of Positioning
- 7:44 How Positioning impacts your marketing?
- 10:14 My personal experience with building a business without defining positioning
- 12:38 Is brand positioning right for your business?
- 14:00 How to approach defining positioning
Resources Mentioned:
- Freeeup.com: Sign-up today for the best freelancers on the web
- Episode 013: http://brandfocuspodcast.com/ep013/
- Brand Focus Coaching: http://culturalsync.com/brand-coaching/
Play Episode:
25 min - BFP 020: How Co-working Spaces are Changing the Face of Business w/ Michael Everts
Summary:
We talk with Michael Everts, Co-Founder and President of SharedSpace a series of creative co-working spaces for startups, small businesses, and freelancers throughout the Southeast.
Show Notes:
- :57 Intro
- 1:19 *Episode Sponsor – Freeeup.com*
- 2:53 Michael’s entrepreneurial journey
- 5:45 How co-working spaces are reducing company overhead
- 6:30 Where he sees the flex office space industry trending
- 8:45 Core value(s) guiding his daily approach
- 10:44 His biggest responsibility to the brand of SharedSpace
- 13:03 Tools he uses for internal team management & communication (Slack, Zoom, & Notion)
- 17:17 Advice for individuals thinking of starting their own co-working space
- 19:30 5-year vision for the brand
- 21:05 Most impactful book he’s read (Traction, by Gino Wickman)
- 22:43 If he could have a role on any TV show, past or present, what would it be and why?
- 23:57 How to learn more about sharedspace.com and connect with Michael Everts
- 24:40 Moment of Brand Focus
Resources Mentioned:
- Book: Traction, Author Gabriel Weinberg
- Team Communication Tool: Slack, Zoom, Notion
- Show: Legends of the Hidden Temple
Guest Info:
- SharedSpace: https://sharedspaceatl.com/
- LinkedIn: https://www.linkedin.com/in/michaeleverts/
Play Episode:
29 min
About Brand Focus Podcast
From the publisher's feed
Brand Focus Podcast helping entrepreneurs learn how to launch & grow a successful brands