Brand Focus Podcast

By Antoine Woods JrBusiness Education

Brand Focus Podcast episodes

August 09, 2018BFP 019: The 4 Brand Leadership Pitfalls of Elizabeth Homes & How to Avoid Them
Summary:
In this episode of the Brand Focus Podcast, we discuss how impactful leadership is dependent on the importance of leadership, how vision must be accompanied by self-awareness, and the 4 leadership pitfalls of Elizabeth Holmes (Founder of Theranos) and how you can avoid them.

Show Notes:
2:25 Do you consider yourself a leader
4:00 The importance of Vision
4:30The importance of Self-awareness
5:55 Why self-awareness must accompany your vision
6:00 Story of Elizabeth Holmes
9:25 Over of 4-pitfalls of brand leadership
9:43 Pitfall #1
11:12 Key take away from pitfall #1
11:40 Pitfall #2
14:24 Key take away from pitfall #2
14:52 Pitfall #3
16:58 Key take away from pitfall #3
17:45 Pitfall #4
19:35 Key take away from pitfall #4
20:29 Conclusion of how 4-brand leadership pitfalls

Resources Mentioned:
Bad Blood: Secrets and Lies in a Silicon Valley Startup, author John Carreyrou

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23 min
August 02, 2018BFP 018: Holly Beilin, Editor-in-Chief at Hypepotamus.com
Summary:
We talk with Holly Beilin, Editor-in-Chief of Hypepotamus, a digital publication that covers the Startup news, events, people and companies of the Southeastern innovation economy.

Show Notes:
:50 Holly Introduction
1:38 Where do you see the development of the current startup ecosystem going?
4:16 Is the ecosystem better fit for niche industries or open to all?
6:38 How to begin a startup ecosystem in your own city?
9:38 Core value guides your daily approach
11:45 Getting coverage by Hypepotamus
13:22 Her biggest responsibility to the brand
15:20 Tools you use for internal management or communication
18:48 Book currently reading
19:38 How to learn more about Hypepotamus and connect with Holly
20:28 Moment of Brand Focus

Resources Mentioned:
Book: Handmaid’s Tale
Team Communication Tool: Slack, Trello, Unroll.me
Startup Ecosystem Development Assistance: startupgrind.com, startupweekend.com, revolution.com

Guest Info:
Hypepotamus: https://hypepotamus.com/
Instagram: https://www.instagram.com/hollybeilin/
Twitter: https://twitter.com/HollyBeilin
LinkedIn: https://www.linkedin.com/in/holly-beilin-02871253

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23 min
July 26, 2018BFP 017: How Chatbots Increase Customer Engagement For Your Business w/ Harry Whelchel
Summary:
We talk with Harry Whelchel, founder of ConvoPanda.com, a platform focused on helping B2B founders and marketers get started with conversational marketing and customer engagement in their businesses via chatbots.

Show Notes:
1:20 Harry Introduction
1:50 Information about ConvoPanda
3:10 Why Chatbots are important in business
6:10 The purpose of chatbots on your website
7:49 Core value that guides your daily approach
11:00 His biggest responsibility to the brand
12:00 5-year brand vision
14:03 Most impactful book he’s read (Dotcom Secrets)
17:25 How chatbots increase online conversion rates
6:00 If he could have a role on any TV show, past or present, what would it be and why?
20:39 How to learn more about ConvoPanda.com and connect with Harry
22:00 Brand Focused Moment
Resources Mentioned:
Book: Dotcom Secrets

Guest Info:
ConvoPanda: https://convopanda.com/
LinkedIn: https://www.linkedin.com/in/harrywhelchel
Twitter: https://twitter.com/HWhelchel

Play Episode:
24 min
July 19, 2018BFP 016: How Amplify Your Impact as a Public Speaker w/ Vincent Ivan Phipps
Summary:
We talk with Vincent Ivan Phipps, founder of Communication V.I.P., a training and coaching company focused on helping individuals communicate and lead with confidence.

Show Notes:
1:25 Vincent Introduction
1:50 Information about Communication V.I.P.
2:55 What business leaders are missing about communication
5:12 Advice for leaders who have trouble receiving feedback
7:30 His biggest responsibility to the brand
9:39 Most difficult part of building a brand
15:20 5-year brand vision
18:18 Most impactful book he’s read (Emotions of normal people)
19:40 If he could have a role on any TV show, past or present, what would it be and why?
20:40 How to learn more about Communication V.I.P. and connect with Vincent
23:15 Brand Focused Moment

Resources Mentioned:
Book: Emotions of normal people
Book: Lead out loud
Show: MacGyver

Guest Info:
Communication V.I.P: http://communicationvip.com/
LinkedIn: https://www.linkedin.com/in/vincentphipps/
Facebook: https://www.facebook.com/vincentphipps

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26 min
July 12, 2018BFP 015: Christian Zimmerman, Co-Founder of Qoins
Summary:
We talk with Christian Zimmerman, Co-Founder, and CEO of Qoins, an automated micro-payment platform that uses your spare change to pay off your debt faster.

Show Notes:
1:19 Christian Introduction
1:43 Christian Entrepreneurial journey
2:47 How Qoins started
7:16 Most difficult part of building a brand
10:27 His biggest responsibility to the brand
12:12 10:15 tools you use for internal management or communication
15:58 biggest misstep while developing your brand and what he learned from it
19:11 5-year brand vision
20:35 If he could have a role on any TV show, past or present, what would it be and why?
21:47 Most impactful book he’s read
23:46 How to learn more about Qoins.io and connect with Connor
25:00 Moment of Brand Focus

Resources Mentioned:
Book: Power of Habit, author Charles Duhigg
Team Communication Tool: Slack
Show: Black Mirror

Guest Info:
Qoins: https://qoins.io
Twitter: https://twitter.com/christianzimm
Facebook: https://www.facebook.com/public/Christian-Zimmerman
LinkedIn: https://www.linkedin.com/in/christianzim

Play Episode:
28 min
July 05, 2018BFP 014: Connor Gillivan, Co-Founder Freeedup
Summary:
We talk with Connor Gillivan, co-founder & CMO of FreeedUp.com, a freelancing platform that recruits, interviews and vets thousands of freelancers each month and provides you with the top 1% of applicants.

Show Notes:
1:12 Connor Introduction
1:38 Information about Freeedup.com
2:19 Connor’s Entrepreneurial journey
4:24 Best advice he’s ever received
4:47 Most impactful book he’s read (think and grow rich)
6:00 If he could have a role on any TV show, past or present, what would it be and why?
6:49 Core value guides your daily approach
7:30 His biggest responsibility to the brand
8:34 Most difficult part of building a brand
10:15 tools you use for internal management or communication (Skype for team meetings, weekly meetings, defined goals)
12:17 biggest misstep while developing your brand and what he learned from it
13:46 5-year brand vision
14:47 How to learn more about freeedup.com and connect with Connor
15:22 Moment of Brand Focus
Resources Mentioned:
Book: Think and Grow Rich, author Napoleon Hill
Team Communication Tool: Skype
Show: Amazing Race

Guest Info:
FreeeUp: https://freeeup.com/
Facebook: https://www.facebook.com/connorgillivan/
Twitter: https://www.twitter.com/connorgillivan/
LinkedIn: https://www.linkedin.com/in/connorgillivan/
Personal blog: http://connorgillivan.com/

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18 min
April 26, 2018BFP 013: Importance of brand positioning
Summary:
In this episode of the Brand Focus Podcast we discuss the importance of brand positioning. We’re revisiting the elements of your brand core & diving into new additions to this first phase of our Brand Focus framework. Learn why positioning is important to your brand & how the 12 focal points of your Brand Core prepare your business to gain traction in the market.

Show Notes:
1:50 Our viewpoint on branding
2:59 So why is positioning important
4:06 Core Values
4:39 Vision statement
5:00 Mission statement
5:20 Mindset
5:49 Category
6:00 Target market
6:20 What you do
6:34 What you offer
6:48 Who you offer to
7:23 Differentiator
8:13 Value Proposition
8:30 Positioning Statement
10:39 Recap of Brand Core

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13 min
April 19, 2018BFP 012: [Brand Awareness] The importance of social proof
Summary:
In this episode of the Brand Focus Podcast we discuss The importance of Social Proof and how it impacts your brand.

Show Notes:
New direction of the show :55
What is social proof 2:50
Example of the power of social proof 3:18
Stats on the impact social proof 5:40
4 ways to gather of social proof 6:40
Importance of Customer Reviews 7:00
Importance ofTestimonials 10:05
Importance of Case Studies 12:24
Importance of Social Media 15:44
Recap of 4 ways of gathering social proof 17:00

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19 min
March 17, 2018BFP 009: 5 ways to Legally Protect Your Brand
Summary:
In this episode of the Brand Focus Podcast, Host Antoine Woods Jr. provides “5 Ways to legally protect your brand”. Throughout the episode, he provides insight into Non-Disclosure Agreements, Non-Compete Agreements, Trademarking, Patents, and Copyrighting.
To accompany the episode topic, he provides a “Non-Disclosure Agreement & Non-Compete Agreement” template as a free download. All have to do is visit culturalsync.com/009download to get your free copy.

Show Notes:
The main takeaway from the episode: starts at 1:05
Definition of Intellectual Property (IP): starts at 2:38
Types of IP protections: starts at 3:58
Importance of checking IP before starting a business: starts at 4:50
A message from Cultural Sync: starts at 7:05
1st way to legally protect your brand, Non-Disclosure Agreement (NDA): starts at 8:42
NDA use example: starts at 10:40
2nd way to legally protect your brand, Confidentially Agreement: starts at 11:50
Reference to open source legal document archive, docracy.com: starts at 15:03
*Freebie Download – NDA & Non-Compete Agreement Template: starts at 15:09*
3rd way to legally protect your brand, Trademark Protection: starts at 16:28
How to register a trademark: starts at 17:29
4th way to legally protect your brand, Patent Protection: starts at 25:11
3 types of patents: starts at 25:30
5th way to legally protect your brand, Copyright Protection: starts at 28:29
Recap of the 5 ways to legally protect your brand: starts at 30:27
*Freebie Download – NDA & Non-Compete Agreement Template: starts at 30:45*

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33 min
March 14, 2018BFP 010: How to prepare for launching your brand
Summary:
In this episode of the Brand Focus Podcast, Host Antoine Woods Jr. begins a 2 part series on “How to prepare for launching your brand”. In part 1, which covers the “internal launch”, he provides “5 ways to launch your brand internally” and speaks on why a successful internal launch ignites the success of your external launch.

Show Notes:
1:20 Intro topic
2:28 why an internal launch is important to the success of the external launch
3:09 What a clear understanding of your brand accomplishes
3:53 Why internal communications often fall flat
6:06 5 ways for how to prepare for launching your brand internally
6:19 1st way – Aligning your brand from the top, down.
7:48 2nd way – Hiring & performance review processes.
9:05 3rd way – Implement Brand Training Programs
10:19 4th way – Debrief team on all promotional campaigns
12:08 5th way – Reinforce and reward your team
14:25 Recap of the all 5 ways
15:32 Key takeaway

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18 min

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Brand Focus Podcast helping entrepreneurs learn how to launch & grow a successful brands

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Brand Focus Podcast

Brand Focus Podcast episodes

About Brand Focus Podcast