NFC West - Both experts pick Rams and Crawford picks a Seahawk as the guys discuss which athletes from the NFC West will make the biggest social media jump during the 2019-20 season.

AFC North - The Browns dominate the discussion as the guys predict which athletes from the AFC North will make the biggest social media jump during the 2019-20 season.

AFC West - Which athletes will make the biggest social media jump during the 2019-2020 season? The guys take a look at the brand heavy AFC West and make predictions about who will see the biggest increase in social media following and which rookies to look out for.

AFC South - Which athletes from the division will make the biggest social media jump during the 2019-2020 season?

AFC EAST: Which athletes in the AFC East will make the biggest social media jump during 2019-20 season? Also, a discussion of which AFC East rookie brands will be the strongest.

The guys give their own NBA Awards (based on brand performance) for Rookie of the Year, Most Improved Player, and MVP.

Joined by WNBA rookie and NCAA champion Arike Ogunbowale, the guys rank the top-5 WNBA personal brands of all-time.

With free agency rumors swirling, the guys rank the top-3 brand fits for Kevin Durant next season.

Giannis vs. Kawhi...who you got? With the NBA Eastern Conference Finals tied 2-2, the guys compare the two superstars based on five essential brand pillars.

With Shea Serrano joining them, the guys rank the top-5 personal brand performances of the 2019 NBA Playoffs thus far.