The guys discuss how merchandise launched at the NCAA basketball tournament can both drive sales and generate media coverage for a school.

This comes from Brand Food's university program where member schools and their students are tasked with coming up with solutions to industry challenges. As those ideas come in and winners are selected, we’ll bring them onto the show, pick favorites and discuss. 

This week’s partner school is Syracuse University, specifically Professor Dave Meluni’s Sports Management class. 

March Madness is fast approaching so the guys rank the top-5 Duke Basketball personal brands of all-time. Also, a discussion on college basketball's branding problem.

The guys rank the top-5 brand fits for Bryce Harper and also discuss what could be done to help the MLB from a brand perspective.

With The Oscars this Sunday, the guys rank the top-5 all-time fictional athlete brands from movies.

For NBA All-Star Weekend, the guys rank the top brand performances all-time in the NBA Slam Dunk Contest.

At the NBA Trade Deadline, the guys rank the top fits brand-wise for Anthony Davis.

The guys rank the top athlete brands from the 2018-19 college football season.

The guys rank the hottest brands heading into Super Bowl LIII.

The guys rank the top NFL athlete brand performances from the 2018-19 season.