Are you frequently caught up in changing your logo, brand name, or website?

Although it may feel like these actions are making a significant impact, the truth is they often serve as a means to fill time and avoid addressing other crucial business issues.

In this episode, we will explore the following topics:

• Recognizing the signs of procrastibranding
• Identifying what truly needs to be accomplished
• Determining the genuine necessity for a rebrand

Here are some important questions to consider:

• Do I have a clear understanding of my audience, vision, and goals?
• Is my brand visually aligned with these aspects?
• Am I building connections based on shared brand values?

Don't let brand shame become a hindrance; it's merely a distraction. Instead, focus on your business strategy, messaging, and delivery.

Now, if you're still unsure whether it's time for a rebrand, check out this link: https://baremadestudio.com/

I’m launching a new website. Should I hire a web designer or a copywriter first? 

In this episode your host, Michelle Sanchez, creative director, strategist, and designer at Bear Ma branding studio, tackles the common question of whether to hire a web designer or a copywriter first when launching a new website. 

Michelle breaks down the importance of collaboration and explains why it shouldn't be an either/or decision. She explores different options, including working with a versatile freelancer, hiring an agency, or engaging separate contractors with specific skills. Michelle emphasizes the value of strategy and provides insights on how to approach the website building process for optimal results. Tune in to discover the benefits of collaboration and gain practical tips for hiring the right creatives for your project.

Episode Highlights:

• Importance of collaboration in website building
• Exploring options: freelancers, agencies, separate contractors
• Pros and cons of each option
• The role of strategy in copywriting and design
• Creating a wireframe and copy guide for effective communication
• Encouragement to seek collaboration and build your dream website

For more information on hiring creatives or to reach out to Michelle, visit www.BearMateStudio.com 

In this episode, we're exploring how to find the values that mean the most to you, and how we can align them with your team and clients to build relationships based on strong beliefs. You need to dig deep into what values you have and what those mean to you and your company. Many of these overused words like honesty, integrity, ethics, etc. can mean different things to different people and different businesses.

What exactly are brand values? 

• We normally define brand values as core beliefs that your business stands for, but that's really only half of it.
• Values should be your North Star, your guiding force for all things you create, your services, your content, your marketing, your management style, and your hiring process.
• Remember, values should be actionable. 

What do you want your community to believe about you in relation to your values? What specific traits do you want your team members to possess in relation to these values? And finally, what specific traits do you want your ideal clients to possess in relation to these values? Remember, values are at the core of your business! 

If you’re ready to work with a brand design right now, you can always reach out to us at www.baremadestudio.com. 

Follow us on IG: @baremadestudio 

Website: www.baremadestudio.com 

Download our brand values exercise

Branding can be scary. Entrepreneurs, especially those starting out, make the mistake of putting it off because let's face it, it ain't easy. You know it's an integral part of your business, but you just can't wrap your head around how to get started, and let’s be real, hiring someone when you haven’t made a single dime isn’t exactly an option. What you may not know is that there's plenty you can do on your own.

5 Ways You Can Elevate the Look of Your Brand Without Hiring a Designer:

• Get some trusted eyes other than your own, on your visuals. 

• Keep it simple. Remove something before adding something else. Less is more. 

• Get specific with your color palette and choose your colors intentionally. 

• Limit your font choices to 2-3 fonts. 

• Create a style guide to streamline everything and stay consistent. 

Getting familiar with your brand right now, even if it's a DIY brand identity, will help you invest in the right designer when the time comes. 

If you’re ready to work with a brand design right now, you can always reach out to us at www.baremadestudio.com. 

Follow us on IG: @baremadestudio 

Website: www.baremadestudio.com 

Welcome to The Brand in Progress podcast, your no BS guide to brand strategy and design for online businesses who are ready to align who they are with who they serve. Because branding is for people, not for business.