Brand-Led

You may have heard of brand personality before, but how do you actually define it? Is it as simple as choosing some attributes? And do you really even need one? In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy. 

WE UNPACK

What brand personality is and why it’s an important piece in defining your brand voice and 
visuals.

How the personality you choose will determine the customers you attract.

What brand personality archetypes are and why they’re helpful

Descriptions and examples for the first six of twelve brand personality archetypes—The 
Innocent, The Explorer, The Sage, The Hero, The Rebel and The Magician

LINKS & RESOURCES

Follow us on Instagram: @baker_creative
For more visit bakercreative.com.au

Make sure you’re subscribed so you don’t miss out on part two!

In this episode, we’re talking branding budgets, and how you can work out yours. Many people aren’t sure what they ‘should’ spend on their branding. And, it makes sense, because branding is not something you invest in everyday. 

The truth is, the value you place on your branding may be wildly different to the next business. And as you may have already figured out, every branding studio will charge different rates. 

So, instead of asking ‘how much should I pay?’, in this episode we’re helping you work out what branding is worth to your business.

WE REVEAL

Our easy, 4-step formula for setting a budget for your branding project (or any business expense)

Some of the tangible and intangible benefits of branding and how to assign a monetary value to them.

Why setting a ballpark budget puts you in control as you evaluate branding suppliers

LINKS & RESOURCES

Download Choosing a Branding Team the Ultimate Guide: https://www.bakercreative.com.au/resources/choosing-branding-team

Follow us on Instagram: @baker_creative

For more visit bakercreative.com.au

Make sure you hit SUBSCRIBE so you don’t miss out on any future episodes.

And, if you enjoyed this episode, we would love you to leave a rating and a review. Thank you! 

Choosing a team to help you with your branding project can be big decision. Every studio has a slightly different process and deliverables, which can make it difficult to compare quotes. That's why, in the latest episode of the Brand-Led podcast, we're highlighting 5 factors you need to consider when choosing your branding team.

You don’t want to miss:

• What to look for in an agency’s portfolio
• The problem with looking for project examples from your industry, and what to look for instead
•  What to look for in a brand strategy session
• The hidden costs of branding and what additional costs to factor in
• Why a lack of project momentum can cost you money and how to avoid project delays
• And lots more!

This segment unpacks a current consumer trend and how to use it as part of your brand strategy. In this episode, we look at the idea of self care—what it is, why it’s become a big topic of conversation and how brands are using this idea to sell us new products for our new rituals.

We discuss:

• What self care is and explore reasons why it’s spiked in popularity over the past 5 years. 
• Three ways brands are framing self care—as an instrument for optimisation, a way to find pause in a busy day and as a prevention tool.
• How you can build your big idea around the self care movement

Links and resources:

• Follow us on Instagram: @baker_creative
• Brands mentioned: Snooze, Lululemon, Gwyneth Paltrow, Moon Juice, Hims, Normal, Dame, Twice

Make sure you subscribe so you don’t miss out on any future episodes.

And, if you enjoyed this episode, we would love you to leave a rating and a review. Thank you! 

Your brand lives inside your customer’s mind. So if you’re building a brand, it only makes sense to start with a clear picture of your audience’s hopes and challenges. That’s why your next branding project should begin with customer research. Today, we discuss four ways you can start learning more about your ideal audience and dispel the myth that customer research is not only for big brands with big budgets.

We discuss:

• The best time to start collecting customer research
• The problem with relying on your knowledge of your audience, instead of real data
• 4 different ways to start collecting customer research, including one method you can use if you don’t have an audience yet.

There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.

Your brand’s big idea is your take on what your customer deserves to be, do or have. It’s a belief that challenges the way things are currently done and creates new rules for everyone. It’s a new lens through which you want people to see the world. In this episode, we’re diving into the concept of a Big Idea—what it is, why it’s beneficial and steps to uncovering yours.

Being brand-led has a host of benefits—it can make your business more resilient, help you separate opportunities from distractions and give you a competitive edge.

Every business has a brand. Many are branded. But fewer are brand-led. Do you know which category you fall into? In this episode we’re unpacking what it means to be brand-led and why more and more businesses are making the switch.