Brand-Led

Ever been told that you’re too expensive? Ever lost a client because they couldn’t ‘justify the price’? Rejection is never fun and let’s face it, you’re not a good fit for every client. But, for the right client, your offer should be irresistible. So if you suspect your offer is to blame for a lack of high value clients getting in touch or signing on the dotted line, today’s episode is for you. 

YOU DON'T WANT TO MISS:

• The two big reasons people might balk at your price
• Why you need to work out what your client really wants from you
• The problem with letting your personal beliefs and assumptions influence your offer
• Why price and convenience are just some of the factors influencing buying decisions
• How to avoid competing on price

LINKS & RESOURCES:

• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us
• Snag your free coming soon page

Ever heard the advice that you need to “niche down” or “specialise”? It’s smart advice, but few businesses do it, because frankly, choosing is hard, not to mention counterintuitive. Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising and six different ways you can specialise. 

WE DISCUSS

• The benefits of specialisation
• Six common ways to specialise— including horizontal, platform, vertical, demographic, psychographic and situational specialisation and examples of each. 

LINKS & RESOURCES

• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us

Choosing your brand colours can feel like a stab in the dark— unless you have a clear direction. In this episode, we discuss the thought process behind choosing brand colours and some of the considerations you need to make when selecting yours. 

We discuss:

• Why you can’t choose your colours until you understand what you’re trying to communicate and to who
• Why looking at your closest competitors can help guide your colour choice
• Why picking your hues is only part of the equation, and the importance of colour application in visual communication.

Links and resources:

• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us

Can’t think of one single thing that makes you different from the rest? We can— your founder story! And the good news is, everyone has a compelling story to share (even if you think your business’ inception was especially ordinary). In this week’s episode we’re talking about founder stories, and how to uncover yours.

WE DISCUSS:

• What a founder story is and why you need one 
• The 3 unmissable ingredients that make for a memorable founder story
• Founder stories from Airbnb and Nike
• Two angles to help uncover your founder story

LINKS & RESOURCES

• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us

Know someone who would be interested in this episode? Don’t forget to share it with them!

When we started our studio, brand strategy was never something we ever offered. Now, brand strategy is a critical piece of our process, and it’s given more meaning, focus and depth to every project. But what exactly is brand strategy? Does every business really need one? And are you just paying a lot of money for another digital document that will sit on your server gathering dust?

WE DISCUSS:

• The difference between a discovery or briefing session and a brand strategy session
• Why we decided to implement brand strategy workshops in our business
• What we cover in a strategy session
• Whether brand strategy is actually necessary to create visuals or write copy 
• Why not all businesses need a brand strategy and how to tell if it’s the right move for you

LINKS & RESOURCES

• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us

Know someone who would be interested in this episode? Don’t forget to share it with them!

There’s so much to learn from successful brands, and this week’s brand we love is one we personally use and recommend. Webflow has managed to build a strong community, particularly of designers and developers and in this episode, we take a look at the strengths of this brand, from their big idea, to their brand personality and visuals. 

QUOTES FROM THE SHOW

• “I think Webflow are a brand that people want to join. And it all comes back to their big idea.”
• “To join a brand, we need to be presented with a compelling future that we believe in.”
• “I like to think of your brand message like a story or a movie. Contrast and tension is what makes it interesting.”
• “If you want your brand message to be memorable, you need to show people a compelling future and invite them into it.”
• “Your brand only exists in people’s minds. It’s a perception. If you fail to talk to them, connect with them and involve them, they become less invested in the journey to the vision and are less likely to remain advocates.”
• “One of their values is get it done, do it right. So there you go. I love a brand that actually lives out their values.”

LINKS & RESOURCES

• Learn more about Webflow
• Read more about why we love the Webflow CMS on our blog
• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us

In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome, where we stayed in two different hotels. We discuss how brand experiences on and offline impacted perceptions of each hotel, where we booked and where we’d stay again given the choice. 

WE DISCUSS

• Why your website experience matters when selling your services and how hotel websites dictated where we booked and how much we were willing to pay.
• The importance of setting realistic expectations on your website and creating consistent experiences on and offline.

LINKS & RESOURCES

• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us

Ever heard the advice to ignore your competition? Some marketing and branding pros are of the opinion that staying in your lane and just being yourself is enough to separate you from everyone else in your space. This week, we’re unpacking whether this is sound advice and tips for evaluating your competition, without getting caught up in comparisons.

WE DISCUSS:

• When and why you would want to evaluate your closest competitors
• Reasons why some marketing and branding pros advise clients not to pay attention to the competition, and whether it’s sound advice
• Why being better than your competition is a flawed strategy
• A simple, three part framework for choosing the right brand positioning
• Our best tips for approaching a competitor analysis

LINKS & RESOURCES:

• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us

When we first wrote about Go-To as a Brand We Love back in 2018, they were gaining popularity. Four years on, they’re now worth $177 million dollars and stocked in stores like Mecca, Anthropologie and Revolve. We thought it was time to revisit this peach-clad brand to unpack what they can teach us about branding.

WE DISCUSS:

• How Go-To use their big idea to separate opportunities from distractions
• What we think is their most distinctive asset, and why it works for them.
• How to avoid coming across as disingenuous when building your brand and the difference between creating your brand and uncovering it. 
• How Go-To nurture a community of like-minded customers.

LINKS & RESOURCES

• Find out more about Go-To on their website or on instagram
• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us

There are some customers who will get more value out of your product or service than others. Being able to focus on identifying and attracting them is undoubtedly going to make your business more profitable. 

Not just because you have the ability to charge more if you want to, but also because a happy customer is more likely to come back, refer their friends, leave positive reviews and try your new offers.

Some people think more customers is what they need. But more isn’t always better.

In today’s podcast episode, we’re chatting about the 3, simple steps you can use to start attracting ‘better’ customers.

Plus, we answer subscriber Alexander’s question— “Would a branding investment help elevate my business?”

LINKS & RESOURCES

• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us