If you're doing all the "right" things in your marketing but still feeling completely drained, your burnout isn't from a lack of effort. It's the soul-crushing exhaustion of performing within a personality that isn't yours. You're following a rulebook that was written for someone else, and it's time to burn it.

In this episode, you will learn:

💫 The 5 Core Creator Profiles (The Oracle, Artist, Anchor, Heretic & Host) and how to identify your own.

💫 How marketing out of alignment leads to burnout.

💫 The energetic differences between famous figures like Amy Porterfield, Alex Cooper, Oprah, and more

💫 The first step to building a marketing plan that is authentic, burnout-proof, and finally you.

Ready to discover your Profile?

Take the free quiz to find your unique Creator Profile and get your personalized marketing playbook:

https://www.heartnmindcoaching.com/resources

Ready to take this work deeper?

Join a community of creators who are all on this same journey of ditching the performance. The door to "The Embodied Voice" is open:

https://www.skool.com/the-embodied-voice-6125

In this episode, we're diving deep into the true source of your burnout. I'll introduce my framework of the Five Core Creator Profiles to help you answer the most important question in your business: Why does marketing feel so exhausting?

If you're doing all the right things in your marketing but feel COMPLETELY drained, it's not a lack of effort. You're following a content rulebook that was written for someone else, and it's time to burn it.

In this episode, you will learn:

• ​The 5 Core Creator Profiles that dictate how you show up in your marketing, and how to identify your own.
• ​The energetic difference between Amy Porterfield's marketing and Alex Cooper's from Call Her Daddy, and why using the wrong strategy leads to burnout.
• ​Real-world examples of each Profile in action, from Oprah to Lady Gaga.
• ​The crucial first step to building a marketing plan that is authentic, burnout-proof, and finally you.

Ready to discover your Profile? ✨

Take the free quiz to find your unique Creator Profile and get your personalized marketing playbook:

https://www.heartnmindcoaching.com/resources

Ready to take this work deeper? 👇🏽

Join a community of creators who are all on this same journey of ditching the performance. The door to "The Embodied Voice" is open:

https://www.skool.com/the-embodied-voice-6125

Chapters:

(0:00) Intro

(2:10) The 5 Core Creator Profiles in Marketing

(4:37) Energetic Blueprints

(5:25) How Marketing Out of Alignment Leads to Burnout

(5:46) How "Bro Marketing" Fails Soulpreneurs

(8:13) What Marketing in Alignment Looks Like

If you've ever felt guilty or lazy for not "sticking to the plan" even when it was making you miserable — this is the episode for you.

Today, we pull back the curtain on the toxic side of hustle culture after seeing a business's coach's viral post and why this advice is so dangerous. We'll go over the difference between aligned discipline and self-abandonment, and the shifts you need to make to stay ambitious without burning out.

If you're tired of forcing yourself to follow rules that feel wrong, this conversation will give you both clarity and freedom.

What We’re Covering in This Episode:

✨ The viral business advice that is actually a trap

✨ The powerful shift that separates aligned high-achievers from burnt-out ones

✨ Why the "love of the game" is your most valuable business asset

✨ The 3 questions you MUST ask to know if your goals are truly your own

✨ How to know if your discipline is healthy or just self-punishment in disguise

✨ Real-world examples of how this shows up in your business, your career, and your life

✨ The permission to quit a plan that's draining your soul

🎙️ Work with Sim:

Learn more about our coaching at www.heartnmindcoaching.com

Our membership program, The Embodied Voice, is launching soon! Stay tuned for more info!!!!

👉 Let's Connect:

Follow us on TikTok: https://www.tiktok.com/@sim_heartnmind

(00:47) The Viral Facebook Post That's Lying to You

(02:38) Why We're So Obsessed with "The Plan"

(03:40) How to Know if Your Discipline is Healthy or Harmful (The WHY is Everything!)

(07:52) The 3 Steps to Confirm if Your Plan is in Alignment

(10:54) Redefining Hustle

Ever feel like you're doing everything 'right' in your business, but you're still stuck in a cycle of self-doubt and burnout? What if the problem isn't your strategy, but your attachment wounds showing up to work every day?

In the very first episode of Post-Hustle Era, we are diving straight into the deep end. I'm giving you 5 tell-tale signs that your unhealed attachment wounds are secretly running your business.

In order to level up in your business, you need to upgrade your mindset. This is about giving you the awareness you need and powerful reframes to begin leading as your most authentic and sovereign self.

This is the work behind the work. Let's get into it.

For coaching questions, head to our website: ⁠www.heartnmindcoaching.com⁠

​(00:41) Intro to The Post-Hustle Era

​(02:07) Sign #1: The Good Girl Complex

​(03:43) Sign #2: The Freedom Trap

​(05:02) Sign #3: The Chaos Creator

​(07:07) Sign #4: The Perfectionism Prison

​(09:05) Sign #5: The Boundary Crosser