Brand & Market - Turning Airbnb Listings into Legacies

Created Colorful is a small business that has changed Ali's life. Lindsey, the founder, has inspired Ali not only with the virtual color analysis she received that made Ali feel like herself again after battling postpartum depression, but also because of her incredible business model and business development acumen.

After discussing her experience of her virtual color analysis, Ali dives into all the ways that Lindsey has made a one-time customer into repeat revenue.

Listen to learn more about Ali's take on Lindsey's strategies and learn how you can apply them to your small business and brand!

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Resources & Discounts Mentioned in Today's Show

Lyssa Pfauth, Evergreen Beauty - https://www.beautyevergreen.com/

Created Colorful Virtual Anaylsis - www.createdcolorful.com/virtualcoloranalysis

Use code ALIRAE for $15 off your virtual color analysis!

Flodesk - www.aliraehaney.com/flodesk

Use link to get 50% off your first year of Flodesk as your email service provider.

Do you dream of establishing yourself as a thought leader in your industry? This episode explores what it means to be a thought leader, the pros and cons of pursuing this path, and how personal branding is essential for success.

Key Takeaways:

• Thought Leader vs. Influencer: Thought leaders are industry experts who provide unique insights and influence trends. Influencers may have a larger reach but less authority.
• Becoming a Thought Leader: Consider the time commitment, consistency required, and potential for criticism before taking the leap.
• The Power of Personal Branding: Develop your core values, niche, and a consistent brand message. Showcase your expertise and personality to build trust and connect with your audience.

Examples of Personal Brands

Jenna Kutcher (Branding & Marketing)

Katelyn James (Photography & Business)

Amy Porterfield (Online Marketing)

Gary Vaynerchuk (Social Media Marketing)

Neil Patel (Content Marketing)

Marie Forleo (Business Growth)

Action Items:

• Define your core values and brand message.
• Identify where your target audience spends time online.
• Create engaging content and build a community around your brand.
• Share your journey on social media by tagging @aliraehaney

Want to learn more?

Follow Ali Rae Haney on Instagram: @aliraehaney

Ready for branding or marketing strategy? Contact Ali now!

Links Mentioned in Today’s Episode

ESC Conference for creative small business owners in their growth phase.

PowerSheets: https://cultivatewhatmatters.com/

Use code ALIRAEHANEY for 10% off at checkout.

Created Colorful Color Analysis

You can book your analysis at createdcolorful.com/virtualcoloranalysis. Use code ALIRAE at checkout for $15 off your consult and be one step closer to the confidence you crave.

Ali brings on a very special guest to today's podcast - her daughter, Huxley!

They talk about:

• What mommy does for work
• A few of Huxley's favorite things (including making her brothers laugh!)
• Huxley's dream job when she grows up
• Some of their earliest memories

Ali's favorite part of this episode was learning something new about her daughter! Tune in for a really sweet moment where Huxley invites her mom to help her with her dream.

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Ali Rae Haney Brand Development & Digital Marketing Website

https://aliraehaney.com/contact

Ali Rae Haney Show Insiders Facebook Group

https://www.facebook.com/groups/2144518489214997

In this episode, we dive into the world of hiring - how to hire, when to do it, and what to assign that first hire. The book “Buy Back Your Time” by Dan Martell is the focus of this episode, so we will be discussing some of the tactics he writes about in his book.

• Key Strategies:
• The DRIP Matrix: Delegation, Replacement, Investment, Production
• Time & Energy Audit: Track your time and identify tasks that make money and bring joy.
• Buyback Rate: Calculate when to hire based on your productivity and profitability.
• Hiring Tips: Start with an assistant for inbox and calendar management.
• Standard Operating Procedures (SOPs): Document tasks to ease delegation and improve efficiency.
• Perfect Week Planning: Schedule your time to balance work, family, and personal interests.
• Personal Insights:
• Reflect on overcoming challenges in hiring and delegating.
• Implement routines to simplify life and enhance productivity.

This episode is packed with actionable insights to help entrepreneurs focus on what they love and grow their business effectively. Tune in to learn how to maximize your efforts and achieve your goals.

Links

• Buy Back Your Time by Dan Martell - https://a.co/d/0bFXU4FA
• If you are in the market for a CRM, check out 17Hats! Go to www.aliraehaney.com/17hats for 50% off your first year.
• Head to the Cultivate What Matters website at cultivatewhatmatters.com and use code ALIRAEHANEY for 10% off at checkout!

In this episode of The Ali Rae Haney Show, Ali tackles a common challenge for many business owners: what to post on social media when you feel like you have nothing to share. Drawing from her own experiences and missteps, Ali shares seven effective strategies to keep your social media presence vibrant and engaging, even during slow periods.

Key Takeaways:

1. Behind-the-Scenes Content: Share the process behind your business activities. Document everything from setup to execution.
2. Repurpose Old Content: Revisit and refresh high-performing posts. Most of your audience hasn't seen them yet.
3. User-Generated Content: Utilize testimonials, reviews, and client stories to showcase your impact.
4. Educational Posts: Break down industry jargon or share valuable tips. Educate your audience to build trust.
5. Seasonal and Relevant Topics: Stay current by tying your content to trends and seasonal events.
6. Personal Content: Share personal stories and experiences to build a connection with your audience.
7. Use ChatGPT: Leverage AI to brainstorm content ideas and understand your audience better.

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LINKS

Entrepreneur Magazine

RX Bar IG Post by Jason Feifer

PowerSheets by Cultivate What Matters - Use code ALIRAEHANEY for 10% off at checkout!

Created Colorful - Use code ALIRAE at checkout for $15 off your consult and be one step closer to the confidence you crave.

17Hats - 50% off your first year of the 17Hats CRM

Flodesk - 50% off your first year of Flodesk, email marketing provider

ChatGPT - Use AI as your marketing intern!

Join Ali for a LIVE brand analysis. This is a glimpse into behind the scenes what a Brand Analysis call is like.

Starting with a questionnaire that includes brand basics, as well as the business owner's goals, Ali then dives deep into the online presence of the business owner to take a look at the brand and business through the eyes of a potential client.

After the analysis is complete, Ali presents her findings on a call with the business owner. Ali and Kassie discussed the following:

• Brand values
• Kassie's current and future offer suites
• Ideal client description
• How a personal brand impacts her multiple business ventures/dreams

If you'd like to schedule your brand analysis today, you can start by inquiring on my website:

www.aliraehaney.com/contact

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Links from today's show:

Kassie O'Driscoll's Website (OBM & Branding/Wedding Photographer)

www.kassielayne.com

Ali Rae Haney Brand Development Program Info:

https://aliraehaney.com/brand-development

Ali Rae Haney Show Insiders Facebook Group

https://www.facebook.com/groups/2144518489214997

The final day of the first ever ESC Conference kicked off with the Hot Seats! Four attendees had the chance to pitch their newest service offering to get feedback or present a problem they were having in their business to get advice. It was incredible and we had attendees from all stages in business (from selling their business to growing from a solopreneur to a team!).

We then had a break before the Experience Gallery...no one had any idea what to expect, but it was AMAZING and complete with the opportunity to do a podcast guest pitch, as well as get a watercolor illustration done!

We ended the educational day with a Finance Masterclass presented by Brittney Suttle of Knies & Co. where everyone learned something new!

Our final social of the event was Kentucky Derby/Louisville themed where we all got to dress up in our "Disco Derby" attire. We announced the ESC Goal Planning retreat here and then decided to change into comfy clothes and dance the night away in our PJs.

I would say the first ever ESC Conference was a success!!

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ESC Website

https://escconference.co/

ESC Retreat Ticket Purchase

October 11-14, 2024 - Lake Wylie, SC

Goal Planning Retreat (small group!)

https://kassielayne.regfox.com/esc-retreat

Join Ali Rae Haney and her friend Kassie as they sit down with Chelsea Gilson, a Kentucky-based influencer, at the ESC Conference. In this dynamic live interview, Chelsea shares insights from her marketing background, illuminating the distinction between user-generated content (UGC) and influencer marketing. Discover actionable strategies to integrate influencer marketing into your business offerings.

Key Points:

1. Chelsea's Marketing Journey: Chelsea provides a glimpse into her marketing background and how she ventured into the realm of influencer marketing.
2. Understanding UGC vs. Influencer Marketing: Delve into the nuances between user-generated content and influencer marketing, and how each can be leveraged effectively in digital strategies.
3. Incorporating Influencer Marketing: Learn practical tips and tactics for seamlessly integrating influencer marketing into your business model, gleaned from Chelsea's extensive experience.

https://www.instagram.com/mykybucketlist/

https://escconference.co/

A real-time glimpse into the first ever ESC Conference. After the first full day of education, we reflect on the wins and the struggles (WE ARE NOT CATERERS) that we experienced throughout the day.

The day's itinerary:

Morning Yoga

In-Room Breakfast

Keynote Speaker - Cheval

Masterclass - Duo Collective; Topic: AI

Lunch

Panel - Mai-Kee Tsang, Melissa Jones, Jenny Parulski, Kassie O'Driscoll, Ali Haney

Headshots & Free Time

Dinner

Speed Networking

Summer Camp Social

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Join us for our fall 2024 ESC Goal Planning retreat:

https://escconference.co/retreat

Sign up for updates about ESC 2025 here:

https://dashboard.mailerlite.com/forms/312507/120683184800139035/share

The mission of the ESC Conference is to provide impactful education that fuels the entrepreneurial drive and events that reinvigorate the entrepreneurial spirit.

Well I say...mission accomplished!

At the urge of one of the ESC attendees (shout out Haylee Gaffin of Gaffin Creative, a podcast production agency), Kassie, Claire, and I recapped the ins and outs of each night at the conclusion of the night.

This is the NIGHT 1 recap. Day 1 consisted of check-in and the welcome party.

Some highlights were: the check-in reactions to the venue, the deep conversations, and a full circle moment at a bourbon bar we accessed through our speakeasy door.

Some lowlights were: a lost phone, tablecloths, and Bento boxes gone wrong.

Come along with us for a wild ride!

www.escconference.co

www.kassielayne.com

www.gaffincreative.com