Brand & Market - Turning Airbnb Listings into Legacies

What can you learn about marketing from Post Malone? In today’s episode, Ali shares about Post, one of her favorite music artists, and his transition into the country music genre. Plus, she shares how his recent release strategy exemplifies some top marketing hacks for entrepreneurs.

Time-stamps:

Background on Post Malone (1:05)

Releasing three singles pre-release of the album

Power Hour Call (9:06)

Collaborating with huge names in the country genre (10:02)

Releasing a longer version of the album with more solo songs (14:41)

Applying lessons from Post Malone to your own offers (16:19)

Mentioned in This Episode:

Episode 36 Working With Influencers To Market Your Short-Term Rental: podcasts.apple.com/us/podcast/the-brand-market

Episode 20 Brand Analysis for Created Colorful: podcasts.apple.com/us/podcast/brand-analysis-for-created-colorful

Episode 10 Decoding Chobani’s Brand Strategy: podcasts.apple.com/us/podcast/the-brand-market

Episode 2 Taylor Swift Building A Billion-Dollar Brand Community: podcasts.apple.com/us/podcast/taylor-swift

Power Hour: Power Hour on Mondays at 1PM EST

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

How crucial is brand photography when it comes to the success of your business? In today’s episode, Ali chats with owner of Pilates Barre Lex, Hannah Merideth. Hannah shares the power of brand photography and the impact it has had on establishing her business.

Time-stamps:

Meet Hannah and hear the story behind Pilates Bar Lex (1:47)

Investing in branding photography as part of start-up costs (9:51)

The goals behind brand photography (15:45)

Making sure to actually use your brand photos (17:58)

The planning process for your brand shoot (20:35)

Brand Photography (24:24)

Capturing you in your most authentic form (25:38)

The power of brand photography in your small business (29:20)

How often to schedule a brand photography shoot (33:13)

Brand photography sets you apart in your industry (37:09)

Mentioned in This Episode:

Pilates Barre Lex Instagram: instagram.com/pilatesbarrelex_

Pilates Barre Lex Website: pilatesbarrelex.com

Brand Photography: brandandmarket.co/contact

Episode 32 Creating A Brand with Victoria of BrandWell Designs: podcasts.apple.com/us/podcast/creating-a-brand

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Do you know your unique value proposition (UVP)? In this episode, Ali discusses one of the most commonly overlooked parts of brand strategy!

Time-stamps:

Defining UVP (1:23)

UVPs for realtors (2:37)

Why I don’t ask my clients for their UVP (3:30)

UVP examples from my clients (5:07)

Brand Strategy Framework (8:17)

Finding your own UVP (11:25)

Mentioned in This Episode:

Brand Strategy Framework: brandandmarket.thrivecart.com

The Cake Bee: instagram.com/thecakebee

Pilates Barre Lex: instagram.com/pilatesbarrelex_

Brand Analysis Service: brandandmarket.co/contact

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Have you ever considered influencer marketing as a way to promote your rental? In today’s episode, Ali chats with content creator Kelly Cain about how short-term rental owners can make the most of influencer partnerships and airbnb social media marketing.

Kelly is a Raleigh-based content creator and marketing strategist passionate about helping small businesses grow through engaging digital storytelling. As the founder of The Raleigh Local, she connects locals and tourists with the best spots in the city while supporting businesses through strategic content, social media marketing, and brand collaborations.

Time-stamps:

Get to know Kelly Cain (1:49)

Partnerships between influencers and small business (5:28)

Working with local influencers as a short-term rental owner (10:56)

Power Hour (17:57)

Crafting your pitch to an influencer for your short-term rental (18:53)

Influencer compensation considerations (22:14)

Types of content to include in your partnership (24:11)

Common mistakes when pitching influencers (28:48)

Trends in influencer marketing to pay attention to (31:17)

Mentioned in This Episode:

Power Hour: Power Hour on Mondays at 1PM EST

Connect with Kelly

Website: theraleighlocal.com

Instagram: @theraleighlocal

Freebie: theraleighlocal.com/10-must-have-tools-every-small-business-owner-should-use

Connect with Ali

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Curious about Ali’s business perspective? In this episode, she discusses her recent experience at the Level Up Your Listing Summit, plus her takeaways and perspective shifts. She also shares her hopes for 2025 and beyond.

Time-stamps:

Embodying confidence and being bold (4:53)

Success is a poor teacher (18:37)

Power Hour (26:34)

It’s not just about the numbers (27:29)

The surprise book find (32:58)

Telling your story (41:43)

Feeling like a fraud (43:26)

Mentioned in This Episode:

Level Up Your Listing Summit: levelupyourlistingsummit.com

Episode 03 The Best Laid Brand: podcasts.apple.com/us/podcast/the-best-laid-brand

Power Hour: Power Hour on Mondays at 1PM EST

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Ready to level up your brand? In this episode, Ali chats with brand designer Kristina Bleiler of Gem Creative about her best advice for branding as a DIYer.

Time-stamps:

Get to know Kristina (1:30)

Taking the leap into entrepreneurship (3:04)

Finding the hidden gems in your brand (4:53)

DIYing your creative direction (7:48)

Building a brand as a short-term rental (10:04)

Keeping yourself inspired (14:51)

Brand Strategy Framework (19:33)

Leveling up your brand without hiring a professional (20:51)

Celebrating the DIYer (23:38)

Managing a sub-brand (27:17)

Kristina’s best branding advice (32:32)

Mentioned in This Episode:

Kristina Instagram: instagram.com/gemcreativeco

Kristina Website: gemcreative.co

Kristina's Freebie: gemcreative.co/quiz

Brand Strategy Framework: brandandmarket.thrivecart.com/brand-strategy-framework-course

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

How can you make the most out of AI technology as a realtor? In today’s episode, Ali shares how to use AI like your very own personal marketing assistant. She shares a few suggestions on strategies for using AI plus which specific questions to ask in order to get the best results.

Time-stamps:

ChatGPT and Gemini (2:34)

Using AI as your marketing assistant (3:46)

Working with AI to create content (7:59)

Flodesk (12:02)

Identifying your ideal client with AI (12:52)

Creating your branding and messaging guide (14:21)

Dabbling in paid ADs (16:31)

Get hashtag and SEO keyword suggestions (18:05)

AI on Canva (19:04)

Mentioned in This Episode:

50% off your first year subscription to Flodesk: brandandmarket.co/flodesk

ChatGPT: openai.com/chatgpt

Gemini: gemini.google

Perplexity: perplexity.ai

Canva: canva.com

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Is your brand connecting with your ideal client? In today’s episode, Ali talks with Victoria, owner of BrandWell Designs, about building your strongest brand. Listen in as we discuss niching down, maintaining a client-focused sales process, and how Brandwell's tailored systems and personal touch have set them apart in a crowded market.

Victoria is the founder and CEO of BrandWell Designs and The Branding Business School, where she helps service-based female entrepreneurs show up confident online through branding and web design. She’s a mom to two little girls with another on the way and understands the delicate balance of work and motherhood. Her ultimate desire is to help busy women build brands that demand a premium price point so that they can stop trading time for money and leverage the power of a strong brand identity.

Time-stamps:

Chasing entrepreneurship with Brand Well Designs (0:49)

Whether or not to name your business after yourself (5:41)

What branding means to Victoria (9:44)

Using the sales process as a brand builder (11:03)

Flodesk (17:57)

Defining your ideal client (18:38)

Setting up your systems with your client in mind (25:19)

Building your strongest brand (29:41)

How to be in tune with your audience (32:45)

Mentioned in This Episode:

50% off your first year subscription to Flodesk: brandandmarket.co/flodesk

Victoria Instagram: instagram.com/brandwelldesigns

Victoria Website: brandwelldesigns.com

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Ready to level up your email marketing strategy? In today’s episode, I’m sharing why I love Flodesk as an email marketing platform and some of my top tips for realtors and short-term rental owners looking to up their email marketing game.

Time-stamps:

Is email marketing dead? (1:30)

A personal Flodesk story (3:06)

Professional designs and customization (4:32)

Paying the same rate as your email list grows (7:19)

User-friendly automation and workflows (9:04)

High deliverability rates (11:02)

Excellent customer support (13:13)

Automatic affiliates (15:25)

The Flodesk partner program (16:11)

Realtor email marketing strategies (16:46)

Using email marketing as a short-term rental owner (23:46)

Mentioned in This Episode:

Flodesk

Episode 25 Introducing the Brand & Market Podcast: podcasts.apple.com/us/podcast/introducing

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Want an inside look at a power hour with Ali? In this episode, Ali sits down with realtor Georgia Donovan to take an in-depth look at her brand and marketing.

Time-stamps:

Get to know Georgia (1:39)

Transitions in brokerage (3:13)

Rebranding Brand & Market (4:32)

The most common mistakes that realtors make (10:26)

Defining your ideal client (16:37)

Creating a logo without a strategy (18:42)

Georgia’s neighborhood marketing strategy (20:43)

Power Hour (30:41)

Summarizing your brand in one sentence (31:37)

Incorporating your new business name into your marketing (37:34)

Website feedback and advice (39:42)

The branding opportunities you might be missing (44:58)

Branding advice Ali wishes you would follow (55:07)

Mentioned in This Episode:

Georgia Instagram: @realtor.gee

Georgia Website: Realtorgee.com

Schedule a Power Hour with Ali!

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co