Brand & Market - Turning Airbnb Listings into Legacies

Today’s episode is a special one. It’s a birthday interview with my youngest son, Emerson, for his 4th birthday! Enjoy this short and sweet talk about his favorite memories from being three, what theme he wants for his birthday party, and his plans for when he grows up.

Time-stamps:

Meet the birthday boy (1:09)

Emerson’s favorite thing about being three (1:25)

Why Emerson loves our property, Luna (1:56)

One of my favorite Emerson memories from this past year (2:55)

This year’s birthday theme (4:00)

What Emerson wants for his birthday gifts this year (4:50)

What Emerson wants to be when he grows up (5:44)

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Want to make your marketing strategy a little smarter? In this episode of the short and sweet summer series, I’m sharing how one of my clients is using Yada AI technology to directly reach out to his guests and secure more bookings. Plus, I’m sharing my favorite features of Yada, including the SMS text message marketing capabilities.

Time-stamps:

Incorporating Yada AI into a portfolio marketing strategy (2:02)

Reaching out to guests to book directly (3:14)

Tracking when guests are likely to book (4:03)

Split up your marketing strategy based on each property (5:41)

Securing longer bookings during the off-season (6:33)

Mentioned in This Episode:

Yada AI: yada.ai

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

How do you react when booking is slow and revenue is down? In this episode of the short and sweet summer series, I’m being open and honest about the slow traction that we’ve had on two of our properties. Plus, our experience with hiring a revenue manager to hopefully get our listings back on track.

Time-stamps:

How the hosting experience has changed in 2026 (1:24)

Deciding to hand over the responsibility of revenue management (2:51)

Lowering rates to raise occupancy (4:38)

Revenue management results at our Luna rental (6:53)

Mentioned in This Episode:

Stay at Elysian (Luna): stayatelysian.com

The Commonwealth: airbnb.com/rooms

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

What all goes into finding a short-term rental property? Today, I’m chatting with my aunt Laurie Henry and sharing a behind-the-scenes look at our search to find her dream property in Montana. We’re discussing the properties we’ve seen so far, including the ones that have broken our hearts and the ones we still have hope for.

Time-stamps:

Laurie’s long-term rental history (1:37)

Laurie’s current management portfolio (4:01)

Our worst tenant stories (4:36)

Why Laurie is looking for a property in Montana (10:59)

The story of the heartbreaker house and other potential properties (13:58)

20% off your annual subscription of Lodgify (22:58)

The second trip to Montana and the renovated church (25:37)

The house with wow-factors and a view (35:07)

Lessons learned from the trips to Montana (39:35)

Mentioned in This Episode:

Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

What do you do when purchasing a property that is already a short-term rental? In this second episode of the short and sweet summer series, I’m sharing my recommendations for taking over an existing listing and what we’ve previously done in this situation.

Time-stamps:

The surprise booking on closing day (1:10)

Allow the previously booked reservations to continue (2:13)

Cancel the previous reservations and send them your link to re-book (3:23)

Cancel the previous and start completely fresh (4:32)

20% off your annual subscription of Lodgify (4:43)

Another solution through our property management system (5:55)

Mentioned in This Episode:

Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

What Property Management System (PMS) should you use to create your custom direct booking site? In this first episode of the short and sweet summer series, I’m ranking a number of property management systems in terms of the best user experience and site customization.

Time-stamps:

My experience with property management systems (1:51)

How we build custom direct booking sites (4:12)

20% off your annual subscription of Lodgify (5:35)

Adding code to your custom site (6:37)

Not all property management systems are created equal (7:31)

Mentioned in This Episode:

Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Are you making the most of your 5-star reviews? Today I’m sharing a replay of episode 53, which is all about utilizing your short-term rental’s 5-star reviews throughout your marketing. Tune in for action steps beyond simply just posting the reviews to your Instagram story.

This episode originally aired as episode 53 on July 23, 2025.

Time-stamps:

Why you need to ask for 5-star reviews (5:56)

How to ask for a 5-star review (10:19)

20% off your annual subscription of Lodgify (13:30)

What to do with your 5-star reviews on Airbnb (15:37)

Reviews aren’t just for marketing (18:24)

When you earn less than 5 stars (19:58)

Mentioned in This Episode:

Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

You’ve got your colors, logo, and fonts, now what? In today’s episode, I’m diving deeper into branding and brand activations: the secret to bringing your brand experience to life. Plus, I’m sharing a number of real-life examples for short-term rentals, boutique hotels, and personal brands.

Time-stamps:

Wednesday Wins (0:50)

Defining brand activations (2:09)

Examples of brand activations (3:40)

How my clients have done brand activation (8:23)

20% off your annual subscription of Lodgify (14:15)

Brand activation for boutique hotels (15:16)

Brand activation for personal brands (19:52)

Creating your own brand activations (22:14)

Mentioned in This Episode:

Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Acadia Evergreen Retreat: acadiaevergreenretreat.com

The Homestead at Cunningham Creek on Airbnb: airbnb.com/room

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

When it comes to email marketing for your short-term rental, what makes it worth your while? In today’s episode, I’m taking a deeper look into StayFi, a WiFi marketing platform commonly used by short-term rental owners. I’m sharing whether or not I think StayFi is worth it, and what other email marketing platforms I’d consider as well.

Time-stamps:

Wednesday Wins (0:57)

What is StayFi and how do rates work? (2:15)

Why StayFi isn’t the best for your branding (5:55)

Could StayFi hurt your deliverability rates? (7:27)

20% off your annual subscription of Lodgify (10:20)

You can’t connect with guests before they book (11:27)

StayFi vs. traditional email marketing platforms (13:33)

Would I choose StayFi or a traditional platform? (17:52)

Mentioned in This Episode:

Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

50% off your first year subscription to Flodesk: partners.flodesk.com/brand-and-market

Episode 98: Marketing Your Short-Term Rental in 2026: The Spider Web Strategy: podcasts.apple.com/us/podcast/98-marketing-your-short-term-rental-in-2026

Episode 31: Why Your Real Estate Business Needs to Utilize Email Marketing: podcasts.apple.com/us/podcast/31-why-your-real-estate-business-needs-to-utilize-email

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Cheers y’all! Today we are celebrating 100 episodes of the Brand & Market Podcast! I’m telling the story of how the podcast has evolved over time, the re-brand and coaching commitment that changed my entire trajectory, plus shouting out some of the amazing clients that I’ve had the privilege of working with because of the podcast.

Time-stamps:

Listener voicemails (0:42)

A podcast just wasn’t for me (5:05)

I started the Ali Rae Haney Show (7:41)

20% off your annual subscription of Lodgify (13:07)

Hiring Gaffin Creative and re-branding to Brand & Market (14:09)

The Podcasting for Business Program changed my entire trajectory (17:12)

Hitting my stride with the podcast (20:30)

What’s next? (23:30)

Client shout-outs (24:15)

Mentioned in This Episode:

Use code “BMPOD20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Episode 9: From 0 to Trust: How to Implement the 7-11-4 Rule in Your Brand Ecosystem: podcasts.apple.com/us/podcast/9-from-0-to-trust-how-to-implement-the-7-11-4-rule

Oversubscribed by Daniel Priestley

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling