Brand & Market - Turning Airbnb Listings into Legacies

Have you considered using Manychat to generate leads for your short-term rental? In today’s episode, I’m sharing what Manychat is, plus the three steps I’d take to get started with using it for my properties.

Time-stamps:

I want to feature you on Brand & Market’s 100th episode! (0:48)

Wednesday Wins (2:15)

Using Manychat (5:01)

My favorite feature in Manychat (6:50)

Create a local guide with insider knowledge (9:33)

20% off your annual subscription of Lodgify (13:16)

Offer a discount code (14:19)

Share a giveaway code (19:08)

Mentioned in This Episode:

Manychat: manychat.com

Leave me a voicemail for the 100th episode of Brand & Market: speakpipe.com/brandandmarket

Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Aligned Hospitality Management: ​​alignedhm.com

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Does your marketing strategy capture potential guests in its web? In today’s episode, I’m breaking down a short-term rental marketing plan using my “spider web” model. Plus, real-life examples to keep your guests in your web, before and after they book.

Time-stamps:

I want to feature you on Brand & Market’s 100th episode! (1:00)

Wednesday Wins (3:26)

What’s changed about marketing (5:45)

The marketing spider web model (7:40)

The discovery phase (10:20)

The trust-building phase (17:02)

20% off your annual subscription of Lodgify (20:48)

The conversion phase (31:08)

Continue to market after they’ve booked (38:40)

Mentioned in This Episode:

Leave me a voicemail for the 100th episode of Brand & Market: https://www.speakpipe.com/brandandmarket

Episode 53: How I’ve Earned a Perfect 5 Star Rating On My Airbnb Rental Property: podcasts.apple.com/us/podcast/53-how-ive-earned-a-perfect-5-star-rating-on-my

Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Sweet Adventures: Boutique Vacation Rental Management: sweetadventures.net

Seth Bolt: instagram.com/drsethbolt

Tori Bolt: instagram.com/toribolt

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Have you considered expanding your portfolio outside of short-term rentals? In today’s episode, I’m talking with capital raiser Yasha Wells about opportunities available for investors in industrial flex spaces. Plus, how to invest in these properties without having to do all the work typical of a short-term rental.

Time-stamps:

Meet Yasha Wells (1:47)

The transition from realtor to capital raiser (3:50)

Choosing to focus on industrial flex properties (6:26)

Yasha’s previous experiences with short-term rentals (13:44)

How private equity can create passive income (17:54)

Understanding what private equity is (20:01)

20% off your annual subscription of Lodgify (21:29)

How to find and connect with a potential operator (22:32)

Advice on becoming someone who raises capital (28:26)

One of Yasha’s best success stories (32:57)

When Yasha lost access to her Instagram (35:30)

How to be the best in your brand and market (41:14)

Mentioned in This Episode:

Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

If I Had $50k to Invest… Here’s Exactly Where I’d Put It: investors.blueprintindustrialcapital.com/if-i-had-50k-to-invest

Before You Invest in a Real Estate Deal, Ask These 10 Questions: investors.blueprintindustrialcapital.com/tenquestionstoask

Connect with Yasha:

Website: blueprintindustrialcapital.com

Instagram: instagram.com/_yashawells

LinkedIn: linkedin.com/in/yashawells

Youtube: youtube.com/@yashawells

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

How do I analyze a listing? In today’s episode, I’m walking you through a step-by-step example of my process to determine whether a short-term rental is going to be profitable or not. I’m analyzing a current listing for a Gatlinburg property.

Time-stamps:

Wednesday Wins (2:52)

The property I’m analyzing today (9:16)

Researching the property on AirDNA (11:55)

Accessing comparable properties (14:08)

20% off your annual subscription of Lodgify (17:46)

Comparing predictions with BNBCalc (18:48)

Comparable properties on BNBCalc (21:14)

Broader market research (23:38)

One last look at the data (32:37)

Mentioned in This Episode:

Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Episode 093: A Birthday Episode with My Husband, Caleb: podcasts.apple.com/us/podcast/93-a-birthday-episode-with-my-husband-caleb

Victoria House Sevierville: victoriahousesevierville.com

AirDNA: airdna.co

BNBCalc: bnbcalc.com

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

What does it take to bring our micro-resort vision to life? In today’s episode, I’m sharing a behind-the-scenes look into the next step for our Elysian property: adding another unit, Sol. Tune in to hear why the mirror house is perfect for our micro-resort, plus the potential challenges of getting it there.

Time-stamps:

Wednesday Wins (0:43)

Background on the Elysian micro-resort and Luna (4:53)

Envisioning Sol, the mirror house (6:35)

20% off your annual subscription of Lodgify (14:20)

My experience at the ÖÖD House warehouse (15:23)

Executing the vision: how to get Sol to Elysian (23:57)

Mentioned in This Episode:

Zack Metcalf on Instagram: instagram.com/zackmetcalf_

Stay INTRVL Joshua Tree: instagram.com/stayintrvl

Episode 69: Buying For Short-Term Rental Opportunities: Elysian Airbnb Case Study [Part 1]: podcasts.apple.com/us/podcast/69-buying-for-short-term-rental-opportunities-elysian

Use code “BMPOD20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Are you in the short-term rental business for real estate or hospitality? Maybe both? In today’s episode, I’m sharing how I use the property management system Lodgify to create a profitable short-term rental business while prioritizing guest experience.

Time-stamps:

Wednesday Wins (1:01)

The early check-in story that inspired today’s episode (3:57)

One unified inbox (10:23)

20% off your annual subscription of Lodgify (12:18)

Automated messaging (13:21)

Direct booking (16:47)

Communication with cleaners and stakeholders (19:21)

Mentioned in This Episode:

Use code “BMPOD20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Ian Joseph Branching Out Newsletter: ianjoseph.myflodesk.com/branching-out

Episode 79: Creating a Unique Rental Experience Through Boutique Hotels and Micro-Resorts with Ian Joseph: podcasts.apple.com/us/podcast/79-creating-a-unique-rental-experience-through

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Happy birthday to my husband, Caleb! In this episode, we reflect on our year of investing in short-term rentals and our newest property, Luna. Plus, our future goals for our short-term rental business.

Time-stamps:

Perspective on our newest property, Luna (2:55)

Thoughts on the interior and exterior design of Luna (21:24)

Reaction to the branding and expansion of Elysian (30:39)

Our short-term rental dreams (41:15)

Renovations on the Kentucky property (49:00)

Caleb’s favorite part of the year (56:52)

Caleb’s birthday wish (1:01:00)

Mentioned in This Episode:

Stay at Elysian: stayatelysian.com

Elysian on Instagram: instagram.com/stayatelysian

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

What if you could find your next rental property in just a few minutes? In today’s episode, returning guest Matt Sanderson tells us about the upgrade of his app, strIQ. Plus, how strIQ will help short-term rental owners and investors find and purchase their next properties.

Time-stamps:

Introducing strIQ and strIQ 2.0 (1:33)

Using strIQ to compare your rental comps (4:25)

The development of strIQ 2.0 (10:55)

Searching for properties across markets (14:52)

StrIQ success stories (19:29)

Purchasing properties with capital partners (24:57)

The story behind trusted partners on strIQ (26:42)

Investing through a capital partner program (35:05)

You don’t need a mega property to make money (38:19)

Become a founding member with strIQ (44:33)

Mentioned in This Episode:

Become a strIQ Founding Member: striq.com/join

Episode 50 How this App Is Changing The Rental Property Game: Matt Sanderson of strIQ: podcasts.apple.com/us/podcast/50-how-this-app-is-changing-the-rental-property-game

Use code “ali20” for 20% off the strIQ app: striq.com/pricing

Connect with Matt:

Website: striq.com

Instagram: instagram.com/mattsandersontx

Book A Call: striq.com/contact-striq

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

How much can your short-term rental business change in a year? I’m proof that things can change a LOT. In today’s episode, I’m recapping my experience at Level Up Your Listing 2026, plus my huge news… I’m a rising star!

Time-stamps:

What is Level Up Your Listing? (1:00)

How LUYL 2025 changed my trajectory (4:28)

Connections made at LUYL (6:47)

Lodgify (26:29)

Educational opportunities (27:57)

Mindset work (33:10)

I’m a rising star (37:06)

Mentioned in This Episode:

Get 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Episode 88 Interior Design for Short-Term Rentals with Brianna of Brianna Michele Interiors: podcasts.apple.com/us/podcast/interior-design-for-short-term-rentals-with-brianna

Episode 50 How this App Is Changing The Rental Property Game: Matt Sanderson of strIQ: podcasts.apple.com/us/podcast/50-how-this-app-is-changing-the-rental-property-game

Episode 35 Level Up Your Listing 2025: podcasts.apple.com/us/podcast/level-up-your-listing-from-setbacks-to-success-in-real

Victoria House: victoriahousesevierville.com

Brian Hatcher: instagram.com/hatch_capital

Katie Johnson: instagram.com/strlaw.with.katie

Ben Wolff: instagram.com/iambenwolff

Funk It Interiors: instagram.com/funkitinteriors

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

If I’m being honest, this has been a slow booking season. But I’m not going to panic. Listen in to today’s episode as I re-analyze my pricing strategy for my short-term rentals and see what I can learn from my price management tools.

Time-stamps:

Implementing a dynamic pricing strategy (2:05)

Adjusting price settings in PriceLabs (6:07)

Far-out and last-minute pricing (10:23)

Lodgify (12:30)

Learning from the neighborhood data (13:47)

Orphan day pricing (19:25)

My strategy for when my calendar isn’t full (20:48)

Mentioned in This Episode:

Get 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

PriceLabs: hello.pricelabs.co/homepage/v1

AirDNA: airdna.co

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling