On the podcast we talk with Gessica about how to think about brand marketing for apps, finding product/channel/messaging fit, and why you shouldn’t even refer to Bill Gates in an ad campaign.

Our guest today is Gessica Bicego, Chief Marketing Officer at Paired, the #1 app for couples. Prior to joining Paired, Gessica spent 6 years leading performance marketing and growth at Blinkist.

In this episode, you’ll learn:

• How to build a moat around your brand
• Paired’s growth stack & favorite data collection tools
• Tips for allocating ad spending & measuring advertising campaigns
• Why Bill Gates sent Gessica a cease and desist letter

Links & Resources

• Albert
• Taboola
• Runtastic
• Fivetran
• Amplitude
• RevenueCat
• Snowflake
• Looker
• Phiture’s Mobile Growth Nightmares podcast
• Sub Club Podcast episode 39: 8 Principles for Sustainable Growth — Sean Ellis & Ethan Garr, Breakout Growth

Gessica’s Links

• Get Paired
• Current job openings at Paired
• Follow Paired on Instagram
• Follow Gessica on Twitter
• Gessica is on Instagram
• Gessica’s LinkedIn page

Follow us on Twitter:

• David Barnard
• Jacob Eiting
• RevenueCat
• Sub Club