Brand Meet Creator

Gen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews a successful Gen X Creator and professional makeup artist, Michelle Spieler about how she got started, what she finds empowering about being a Creator over 50 and what she is seeing pan out among other Creators and the Brands that reach out to them.

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Find Michelle:
https://www.instagram.com/themichellespieler/?hl=en
https://www.youtube.com/channel/UCJXkeTS8KCNgrkty6QxpQ8Q

Find Sonia:
https://www.instagram.com/sonia.elyss/?hl=en
https://www.tiktok.com/@sonia.elyss?lang=en 

Take a minute to learn about Human Design with Sonia Elyss and Kaila O'Connor. Human Design will help guide you in making decisions that will lead you to a more joyful life. Feeling like you are fighting the mold as a Creator? Just can't understand how other people are doing it? This episode is for you. Becoming a Creator isn't a cookie cutter process, as a Creator, you might need to tap into your Human Design chart to better understand why you are feeling resistance. 

Connect with Kaila: https://kailaoconnor.com/ or https://www.instagram.com/kaila__oconnor/ 
Find Sonia: https://www.instagram.com/sonia.elyss/ or https://www.tiktok.com/@sonia.elyss
Learn more about Human Design: https://www.myhumandesign.com/

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Find Harley:

IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com

Find Sonia:
IG & TikTok: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Parade (underwear) was recently sold in a dramatic twist of events. As an ambassador and champion of how they have structured their affiliate partnerships, Harley takes us behind the scenes on one of her favorite brands to work with in the past few years. While the affiliate strategy Parade employed was lucrative and successful for many Creators, could it be part of the reason the brand was struggling with profitability?

Sonia and Harley dissect the positives and negatives surrounding the Parade affiliate strategy and discuss their thoughts on how brands can be more successful in their affiliate programs.

If You Like It, Like It:
Gwyneth Paltrow: https://www.independent.co.uk/life-style/gwyneth-paltrow-seed-ad-b2402399.html
Hilary Duff: https://www.instagram.com/p/CwWNzJshuzP/?hl=en
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Find Harley:

IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com

Find Sonia:
IG & TikTok: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

13: sA
18:30

22

Creators mentioned:
Emily Nasser
Timm Chiusano
Gifts of Imperfection

HypeU Media

A podcast network for entrepreneurs, by entrepreneurs.

Check out more info on Hype University and their other shows at Hypeumedia.com

Follow on Instagram @hypeu_media

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Find Harley:

IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Shan of @Lamb.and.Littles joins us to discuss her pivot from small dog account to viral Mom Influencer, amassing 140k Instagram followers in less than a year from posting her freezer meals, baby product reviews, and family chronicles - all without trending audio or other sleazy hacks. With two young children and limited time, she truly runs a tight ship. Shan has leveraged her corporate marketing expertise to construct a content strategy that truly works for her. YOU BETTER BUCKLE UP. She brought the detail: the overlooked power of question boxes, deciphering consumer behavior, and how she's pushed affiliate sales further than imagined with ManyChat.

The Nourished Product-Preneur Podcast
Thinking of starting a product based business (a physical product) and looking for the ins and outs (no gatekeeping)  and how to build a lasting brand? Look no further than The Nourished Product-Preneur podcast and the NPP Membership Community where you get weekly LIVE coaching calls with Stacie on how to navigate the product based business world.
Find Stacie on the gram @sunlovinroots or sunlovinroots.com

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Find Harley:

IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

This episode is a wild ride: Sonia and Harley take on a couple nuanced topics where Brands and Creators tend to sit on different sides of the argument. Who should be using Tiktok Shops (regardless of the fact that you are signing away your usage rights)? Can you avoid a platform because you don't stand behind their ethics? What should brands expect from their affiliates? and how can you craft an indisputable argument to transition from commission-based pay to payment per post? 

Who are you siding with??

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Find Harley:

IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Sonia and Harley go head-to-head with their opinions regarding the updated FTC disclosure guidelines. We dive in on some of the new updates in detail to make sure you are aware of the changes and best practices. The conversation gets heated as we discuss how creators can do more to normalize disclosure when it comes to gifting, paid and affiliate partnerships.

If You Like it Like it: Kierra Lewis (@kierralewis75)
Read the details...FTC's website

Getting Magnetic with Sandy and Wade
Check out my friends Sandy & Wade over on their podcast Getting Magnetic. SO much value add. 

https://podcasts.apple.com/us/podcast/getting-magnetic-with-sandy-wade/id1536874356

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Find Harley:

IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Sonia takes over for this episode and uses her decade worth of experience in influencer marketing to navigate you through avoiding the pitfalls of having to reshoot and drops tons of gems on what she looks for in a Creator she wants to rehire over and over again. Get ready to take notes on this episode full of actionable tips for Creators looking to get a leg up on being rehired after their next partnership.

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Find Harley:

IG: @theharleyjordan
Code BRANDMEETCREATOR for 10% off Do Less Club
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator