Brand & New

Welcome to this special episode of Brand&New in Boston, Massachusetts recorded during INTA’s 2019 Annual Meeting. This unique event, a must for education and networking, is attended each spring by more than 10,000 members of the IP community and beyond, from over than 150 countries. So Brand&New could not miss it!
Today’s episode is dedicated to a generation of people born in the late 90s to early 2000, post-millenials, called Generation Z.  This cohort of millions of kids, teens, and young adults, exposed to social media and new techs in their upbringing, shall redefine the relationships with brands in the future.  That’s why INTA researched this group, and released a multi-country study, Gen Z Insights: brands and counterfeit products, which explores Gen Z’s relationships with brands and attitudes toward counterfeit products. Brand&New's guests are well-versed in this demographic and others.
​Andrea Gerosa is a true entrepreneur, who started working with and for young people 17 years ago.  He is the Chief Thinker and Founder of a think tank called Think Young, focused on the young generation and new trends, based in Brussels, Belgium and present in other countries. Andrea also leads a consulting company focused on student housing and other ventures.
Cynthia Smuzynska is IP Counsel at Gilead Sciences, a biotech company of 11.000 people specialized in the development and distribution of innovative therapeutics treating notably HIV and hepatitis, based in San Francisco, California.  She helps manage Gilead's trademark portfolio worldwide and is involved in anti-counterfeiting efforts.  She was before in private practice, at Cooley LLP.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG
To go further:

About Andrea Gerosa (link to https://www.linkedin.com/in/andreagerosa/ and https://www.thinkyoung.eu)

About Cynthia Smuzynska (link to https://www.linkedin.com/in/cynthia-smuzynska-06610130/)

Also of interest:
- INTA new attitudinal study "Gen Z Insights: Brands and Counterfeit Products" (link to www.inta.org/impactstudies, http://www.inta.org/Communications/Documents/INTA%20Gen%20Z%20Insights_Global.pdf and https://www.inta.org/INTABulletin/Pages/Gen_Z_Insights_Impact_Study_7408.aspx)
- New York Times Article about Gen Z (link to https://www.nytimes.com/2018/01/23/style/generation-names.html)
- Harvard Business Review Publication about generations X, Y & Z (link to https://hbr.org/2017/08/a-survey-of-19-countries-shows-how-generations-x-y-and-z-are-and-arent-different)
- Pew Research Center Publication about millennials and Gen Z (link to https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/)

Domain names play a special role in the intellectual property ecosystem. Following the recent ICANN (Internet Corporation for Assigned Names and Numbers) meeting that took place in Kobe, Japan, this episode goes back to the basics and reveals what’s hot in this area and the opportunities created by new technologies.  Both law firm and brand owner perspectives are presented in this discussion with two leaders of the INTA Internet Committee and renowned experts and players in the domain name area. Paul McGrady, the Committee’s Chair, is a partner at the law firm Taft Law in Chicago, Illinois, specializing in trademarks, domain names, social media and privacy. He is the author of several publications, including the book “McGrady on Domain Names” (LexisNexis). Todd Williams, the Committee’s Co-Vice Chair, is Assistant General Counsel at Turner Broadcasting, in New York, which owns more than 100 news and entertainment networks, including CNN. Todd has been involved in domain name advocacy for years.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG

To go further:

About Paul McGrady (link to https://www.linkedin.com/in/paul-mcgrady-brand-advocate/)
About Todd Williams (link to https://www.linkedin.com/in/twilliams1167/)

Also of interest:

- ICANN meetings (link to https://meetings.icann.org/en)
- ICANN64 Briefing (link to https://meetings.icann.org/en/kobe64/pre-icann64-policy-report-26feb19-en)
- INTA Whois Toolkit (link to https://www.inta.org/Advocacy/Documents/2018/WHOIS%20Challenges%20A%20Toolkit%20for%20Intellectual%20Property%20Professionals.pdf)
- INTA Report of WHOIS Challenges (link to https://www.inta.org/Advocacy/Documents/2019/WHOIS%20Temp%20Spec%20Report.pdf)
- INTA Addressing the Sale of Counterfeits on the Internet (link to https://www.inta.org/Advocacy/Documents/2018/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf)
- INTA Submission to National Telecommunications and Information Agency (NTIA) on International Internet Policy Priorities (link to https://www.inta.org/Advocacy/Documents/2018/INTA%20Response%20to%20NOI%207-17%20FINAL.pdf)
- INTA Internet Topic Portal (link to https://www.inta.org/Advocacy/Pages/Internet.aspx)
-Resources mentioned by the guests about domain names (link to http://www.circleid.com, http://domainincite.com, https://domainnamewire.com) 

Sandra Mau, founder and CEO of TrademarkVision, an image recognition for brand protection startup based in Pittsburgh (USA) and Brisbane (Australia) that was recently acquired by CompuMark (Clarivate Analytics), shares her vision about how machine learning and image recognition technology is transforming the intellectual property (IP) ecosystem at a time when 40 percent of trademark filings contain images and when disruptive solutions developed by technology companies are increasingly being used by IP offices, law firms, and in-house counsel.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats

To go further:
About Sandra Mau (link to https://www.linkedin.com/in/sandramau/)
About TrademarkVision  (link to https://trademark.vision)
About CompuMark (link to http://www.compumark.com)

Also of interest:

INTA Annual Meeting Program (link to https://www.inta.org/2019Annual/Pages/Home.aspx)

INTA 2019 Annual Meeting Table Topics on Artificial Intelligence  (link to: https://www.inta.org/2019Annual/Program/Pages/Table-Topics.aspx)

INTA Designs Committee (link to:http://www.inta.org/Committees/Pages/DesignsCommittee.aspx
Entrepreneur Magazine: 8 Companies Changing How Machine Learning Is Used  (link to https://www.entrepreneur.com/article/293105)
World Intellectual Property Organization Presentation: Machine Learning Applied to Trademarks Classification and Search  (link to https://www.wipo.int/edocs/mdocs/globalinfra/en/wipo_ip_itai_ge_18/wipo_ip_itai_ge_18_p17.pdf)

With artificial intelligence (AI) all over the news, Ayuko Nemoto, Partner at Sonderhoff & Einsel Law and Patent Office, based in Tokyo, Japan, takes a deep dive into this topic to help us understand the status of AI-generated works, how public and private sectors deal with AI and its legal aspects, and the protection and enforcement of intellectual property rights in Japan—one of the world leaders in technology and robotics.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats

To go further:
About Ayuko Nemoto  (link to https://www.linkedin.com/in/ayuko-nemoto-9676a0b/and https://www.eu-japan.eu/sites/default/files/imce/2.2_nemoto_se.pdf)
About Sonderhoff & Einsel Law and Patent Office (link to https://se1910.com)

Also of interest:

INTA 2019 Annual Meeting Table Topics on AI (link to: https://www.inta.org/2019Annual/Program/Pages/Table-Topics.aspx)

World Intellectual Property Organization (WIPO): News about AI (link to https://www.wipo.int/about-ip/en/artificial_intelligence/)

WIPO’s Technology Trends 2019 Report (link to : https://www.wipo.int/tech_trends/en/artificial_intelligence)
WIPO’s Glossary of Selected AI Categories and Terms (link to : https://www.wipo.int/export/sites/www/tech_trends/en/artificial_intelligence/docs/techtrends_ai_glossary.pdf)

INTA Daily News Article on Futurist Thinking: From Products to Experiences (link to:  https://www.inta.org/PDF%20Library/2017DailyNews_Day4.pdf)

Brands and Innovation—On-Demand Recordings (link to: https://learning.inta.org/brands-and-innovation)

With nearly 150 million subscribers worldwide, Netflix, Inc. has revolutionized the media and entertainment world.  Our guest, Jeremy Kaufman, Senior Counsel, Intellectual Property at Netflix, Inc., in Los Angeles, California, shares with us the company’s local and global IP challenges, as well as his views about the role of  IP counsel today. His unique insight, completed by his past experiences with The Walt Disney Company and The Fox Entertainment Group, is a deep dive into the media services industry today. Jeremy is a member of the International Trademark Association’s Board of Directors and was a keynote speaker at INTA's Brands and Innovation Conference held in New York in March 2018.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Jeremy Kaufman (link to https://www.linkedin.com/in/jeremy-kaufman-762112/)
About Netflix (link to https://www.netflix.com/)

Also of interest:
TED: How Netflix changed entertainment—and where it’s headed (link to: https://www.ted.com/talks/reed_hastings_how_netflix_changed_entertainment_and_where_it_s_headed)
INTA Daily News: Netflix: Challenging Convention (link to: https://www.inta.org/PDF%20Library/2017DailyNews_Day2.pdf)
INTA’s 2019 March Conference: The Business of Brands (link to: https://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx)
INTA's 2018 Brands and Innovation Conference (link to http://www.inta2018newyork.ontrapages.com) 

Eran Kahana is an intellectual property (IP) and cybersecurity attorney at Maslon LLP, Minneapolis, Minnesota, a research fellow at Stanford Law School, Palo Alto, California, and a director at InfraGard (Minnesota chapter), a FBI and private partnership. He shares his experience and views about cybersecurity, the threats related to data, and potential solutions in a complex ecosystem where IP is basically everywhere and where cybercrime is increasingly alarming. 

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG

To go further:

About Eran Kahana
https://www.linkedin.com/in/erankahana/
http://www.maslon.com/ekahana

Also of interest
INTA: “A Guide to Building an Intellectual Property Rights Coordination Center”
(link to
https://www.inta.org/TopicPortal/Documents/National%20IPR%20Center%20Paper.pdf)

World Intellectual Property Organization: “Cybersecurity and the Theft of Intellectual Property Online”
(link to https://mmun.files.wordpress.com/2017/08/wipo-a-final-pdf.pdf)

INTA Data Protection Committee
(link to https://www.inta.org/Committees/Pages/DataProtectionCommittee.aspx)

The Center for Internet and Society at Stanford Law School
(link to https://cyberlaw.stanford.edu/our-work/topics/cybersecurity)

InfraGard, a partnership between the FBI and the private sector
(link to https://www.infragard.org)

Mladen Vukmir and Julia Talke are the leaders of the INTA Brands & Innovation Committee. Mladen, who leads the IP law firm Vukmir & Associates in Croatia, and Julia, global counsel for trademarks and branding at Lumileds in Germany, tell us more about their own vision of innovation as IP experts, and about this INTA Committee, one of the pillars of the Association Strategic Plan, while detailing its main objectives and actions.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association

Hosted by Audrey Dauvet

Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT https://www.inta.org/Pages/Home.aspx 

To go further:

About Mladen Vukmir and Julia Talke

www.linkedin.com/in/mladenvukmir/

https://www.linkedin.com/in/julia-talke/

Also of Interest

http://www.inta.org/Committees/Pages/BrandsandInnovation.aspx

https://learning.inta.org/products/2018-brands-and-innovation-conference-full-meeting

https://www.inta.org/Programs/Pages/2019Paris_Overview.aspx

https://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx

Maximiliano Santa Cruz, an IP and technology consultant based in Santiago, Chile who until recently was the General Director of the National Institute of Industrial Property of Chile, discusses with us the challenges and opportunities raised by innovation from the perspective of an IP office. He also shares his vision of the potential evolution of the mission of IP offices in relation to trademark protection in the future. 

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association

Hosted by Audrey Dauvet

Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT https://www.inta.org/Pages/Home.aspx 

To go further:

About Maximiliano Santa Cruz
https://www.linkedin.com/in/maximiliano-santa-cruz-pi/?locale=en_US

Also of interest
https://www.inapi.cl
https://www.wipo.int/wipo_magazine/en/2017/05/article_0001.html
https://www.wipo.int/edocs/mdocs/globalinfra/en/wipo_ip_itai_ge_18/wipo_ip_itai_ge_18_5.pdf

Jeanne Fromer, a Professor of Law with a specialty in IP at New York University School of Law and Co-Director of the Engelberg Center on Innovation Law & Policy in New York, raises many thought-provoking questions about trademark law, technology, and society as a whole in this compelling interview. She gives us keys to better understand how artificial intelligence (AI) and other technologies challenge our perspective on traditional legal concepts in today’s fast-changing world.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association

Hosted by Audrey Dauvet

Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT https://www.inta.org

To go further:

About Professor Jeanne Fromer
https://its.law.nyu.edu/facultyprofiles/index.cfm?fuseaction=profile.overview&personid=27961

About this episode
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3183294
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3121030
https://h2o.law.harvard.edu/cases/2328
https://www.inta.org/PDF%20Library/2017DailyNews_Day4.pdf
https://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx
See also The Trademark Reporter, the Law Journal of the INTA: http://inta.org/TMR/Pages/current_issue.aspx (current issue) and http://inta.org/TMR/Pages/TMRArchive.aspx (archives)