Today, the BNR team is talking about team building. How do you pull together the right communications team for your business? What do you do in-house? When should you bring in outside expertise? How do you know a PR consultant or writer is the right fit for your team? Show Notes for this episode will be available at www.lushdigital.com/blog

The BNR team has a discussion about leadership — taking a close look at management and building a successful team, and asking what works and what doesn’t. Show Notes for this episode will be available at www.lushdigital.com/blog.

Customer centricity. It’s the latest marketing buzzword. What is it? Well, it’s all about prioritising your customer’s specific needs, observing them objectively in order to understand these needs, and developing products and service offerings to deliver on these needs. Today the BNR marketing podcast team asks, shouldn’t that be obvious? Show Notes for this episode will be available from www.lushdigital.com/blog.

Ninety per cent of the information our brain processes is visual and 40 per cent of people respond better to something visual than they do to text. Jeremy Stewart is a digital marketing consultant at Launchpad Creative and really understands graphics and design — so he’s the perfect person to help us understand how good design can help us sell our message. Show Notes will be available at www.lushdigital.com/blog.

Sarah has had enough. Having been bombarded by drip email campaigns for years, she lets fly at this increasingly popular — but often very annoying — marketing strategy. But, does it work? And, if you're going to use it, how do you get it right? Show Notes are available at www.lushdigital.com/blog.

The team is joined by the co-host of the Marketing Homebrew podcast and author of The Content Marketing Revolution, Mark Masters for a close look at some examples of the excellent content marketing being done by small businesses around the world. Show Notes are available at www.lushdigital.com/blog.

Sandra Brewer, MD of Perceptive Marketing, joins the podcast team for a close look at how companies with a portfolio of brands manage their messaging, and explains how small-to-medium-sized businesses should approach the same situation. This topic was suggested by listener, Adrian Jones. If you’ve got a topic you’d like the BNR team to discuss, get in touch. You can email our producer at [email protected]. You can find these show notes at: lushdigital.com/blog.

Every year Brand Newsroom host Nic Hayes runs a series of events around Australia’s capital cities, called Meet the Media. It’s a fantastic concept that allows brands to meet journalists and editors from major media outlets and find out how they can work with them more effectively. Needless to say, it’s hugely popular. Today, Nic, James and Sarah discuss the take-outs from this year’s series. You can find the show notes here: lushdigital.com/bnr140-meet-the-media-follow-up/

The marketing and advertising industries are awash with awards, but are they worth the time, effort and fanfare? The Brand Newsroom team takes a close look at the value of awards to an agency and, more importantly, to the client. Show Notes for this episode can be found at lushdigital.com/bnr139-are-marketing-awards-worth-the-effort/

We’ve come a long way from the days when “media monitoring” involved a ream of paper clippings and transcripts turning up on the boss’s desk each morning. Technology has changed everything. Media monitoring has evolved into “media intelligence”. To help us understand what that can do for our brands, the BNR team is joined by MyMedia Intelligence co-founder, Paul Chapman. You can find the show notes at lushdigital.com/bnr138-media-intelligence-heres-why-you-need-to-know/