Cor Hospes is a best selling author of books on content marketing and storytelling. The founder of Netherlands-based Merkjournalisten, he’s a well-known international speaker, consultant and trainer. He joins James and Sarah for a chat about how B2B brands came tell sexier stories.

Brand Newsroom is the marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

With a public vote on same-sex marriage happening in Australia at the moment, many big companies and business leaders are becoming quite vocal about where they stand. So, should brands be making a stand on social issues? And what are the factors any brand should consider before taking sides in a divisive issue?

Brand Newsroom is the marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Customer service is one of the best marketing tools around. James, Nic and Sarah are joined by an expert in the area — the founder of Dime Customer Service, Chris Smoje.

Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Following Sarah's assertion on a recent episode that "if everyone says they're a thought leader, then no on is", James, Nic and Sarah discuss “thought leadership”. Is it just a hollow marketing term?

Brand Newsroom is podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Show Notes will be available at www.lushdigital.com/blog.

Google’s pay-per-click advertising service, Google AdWords, is a popular place to advertise. But does that mean it’s right for your business? And how do you use it well? The Brand Newsroom team is joined by Lush Digital’s Zubin Fitter to find out what’s best practice.

Brand Newsroom is podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Show Notes will be available at www.lushdigital.c

Robert Rose is one of the content marketing industry's best thinkers. He and Joe Pulizzi have teamed up to write a new book, Killing Marketing, which looks at how the world's most innovative businesses are turning content marketing from a cost into a profitable centre. Sarah Mitchell and Dan Hatch caught up with Robert at Content Marketing World.

Killing Marketing: https://www.amazon.com/Killing-Marketing-Innovative-Businesses-Turning/dp/1260026426

Clare McDermott is chief consulting editor of Chief Content Officer magazine and owner of Solo Portfolio. She’s also a specialist in original research — which is a fantastic opportunity for anyone involved in content marketing. Sarah Mitchell and Dan Hatch caught up with Clare at Content Marketing World in Cleveland, Ohio, last week — right after she got off stage from interviewing the author of The Underground Railroad, Colson Whitehead.

Clare is on Twitter: @SoloPortfolio.

Coming to you from Content Marketing World in Cleveland, Ohio, Sarah Mitchell and Dan Hatch meet with one of the most entertaining presenters in the game — co-founder and creative partner and Velocity, in London, Doug Kessler.

Doug is on Twitter: @dougkessler. He blogs at: velocitypartners.com.

Here’s the link to Doug’s strategy checklist: https://velocitypartners.com/resources/b2b-content-marketing-strategy-checklist/

At Content Marketing World in Cleveland, Ohio, Sarah Mitchell and Dan Hatch catch up with one of the most exciting content marketers in the world right now, Jay Acunzo. Jay is the host of the Unthinkable Podcast (subscribe to it, trust us) which is really about thinking for yourself. His keynote was about being a more inspiring and more inspired content marketer. Jay is a delight. We hope you enjoy the podcast. You can follow Jay on Twitter and Snapchat: @jayacunzo.

Sarah Mitchell catches up with the CEO of Australia's Bluewire Media, Adam Franklin, at Content Marketing World in Cleveland, Ohio. The topic? How to build your email subscriber list. Adam is the co-author of Web Marketing That Works.