The 2018 Edelman Trust Barometer came out this month and the results are alarming. Whether it's politics, the media, or the non-for-profit sector, the public just doesn't trust them. But you know who they do trust? CEOs and experts.

• Sarah shared Doug Kessler's update on his famous article, "Crap". It's here
• James recommended Dan Hatch's article, How to Train Your Journalist.

• Here's the Edelman Trust Barometer

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

How much of your time, effort and IP are you giving away for free? Why are you doing it? Are you getting a return on it? When is it time to say "that'll cost you"? And how much do you charge?

Here are some key take-outs:

• If you're speaking at an event that costs money, you should get paid
• You never know who's going to be in the audience
• Ask yourself what do you want to get out of it and what does the person asking you to do something for nothing to get out of it
• If someone is benefitting financially from your expertise, you should be financially benefiting from providing your input, advice or services
• Ask yourself who the audience is and whether they're your audience, too.

• Nic recommended using a speaker's bureau, like Saxton, and Professional Speakers Australia
• Sarah recommended the Mortified podcast
• James recommended Mind Hacking.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Two-thirds of us have jumped on social media to complain about bad customer service. Today BNR asks expert Chris Smoje how do you give good customer service on social media?

• Chris recommended Blinkist
• Nic mentioned the 2018 Edelman Trust Barometer
• Sarah recommended an article from Buffer Social on the new Facebook algorithm
• James suggested a book by Allan and Barbara Pease, The Answer.

• If you want to enter the competition to win a copy of Contently's book The Storytelling Edge, pop along to the BNR website here.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Facebook has changed its algorithm and it will profoundly impact a brand's ability to reach people through organic distribution. With brands already experiencing organic reach as low as 2.5 per cent, is it even worth pouring time and resources into Facebook?

• Sarah recommended the Bangor Maine Police Department's Facebook page
• Nic is still enthusiastically plugging the value of good merchandise. He's filling the Lush/Media Stable kitchen with Media Stable-branded coffee mugs
• And James recommended Richard Branson's book Screw It, Let's Do It.

• Here's some information about the changes Facebook has made.

Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Show Notes will be available at www.brandnewsroom.net.

Greg Allan is the director of Response Electricians and he's the host of the host of the world's number one podcast for his industry, The Electricians Success Podcast. He's a real case study in how a small business can use content to do amazing things.

• You can find Greg Allan here
• The Electrician's Success Academy is here
• And here's the Electrician's Success Podcast.

• Sarah suggested Mark Schaefer's article Is Content Marketing Sustainable?
• Greg's advice was to start filming your answers to your customer's questions and publish it on your site. People will watch video
• Nic is obsessed with merchandise again. This time he's getting coffee mugs made. Not a bad idea – people look at their coffee mug on their desk all day.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes from www.brandnewsroom.net.

No matter what state your LinkedIn page is in, you'll be motivated to improve it to help your business and personal brands after today's conversation! Nic and James are joined by international LinkedIn expert and co-author of "Get Good or Get Off – A Guide to Getting Social Media Right", Jo Saunders.

• Jo recommended Aqua Notes and keeping a jar filled with little notes listing off things you can feel grateful for, and pulling them out and reading them when you need cheering up
• Nic recommended documenting your business goals on a whiteboard, so the whole team sees them every day
• James suggested Oprah and Deepak's Meditation podcast.

• You can find Jo Saunders here.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Are we all so focused on our online influence that we've forgotten actual human interaction is not just important, but an incredibly effective way to market? PR Warrior Trevor Young joins Nic and Sarah for a conversation about taking your online influence offline in order to market more effectively.

• Here's Trevor's original blog post on offline influence
• Trevor mentioned Mark Masters' You Are the Media Conference in the UK (our producer, Dan Hatch, will be there. Come say hi!) You can also sign up for Mark's weekly newsletter
• Here's Dionne Lew
• This is where you find Jay Acunzo (and his Unthinkable podcast)
• And here's Jonathan Crossfield.

• Sarah recommended Mark Masters' You Are the Media podcast
• Nic recommended Ricky Nowak's book How to Make Good People Great Leaders
• And Trevor suggested David Hieatt's How a Simple Email Can Transform Your Business.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Being the New Year, James, Nic and Sarah are in a reflective mood. Today they discuss some of their favourite things from 2017 – including the best things they read, watched or heard.

• A Piece of the World by Christina Baker Kline
• The Road by Cormac McCarthy
• Us by David Nicholls
• The Ear Hustle podcast
• The Phoebe's Call podcast
• The S-Town podcast
• I Heart Radio
• TuneIn Radio
• TED Radio Hour podcast episode, Nudge
• The Fortunately with Fi and Jane podcast
• Happy Valley
• Fortitude
• Game of Thrones
• Survivor Australia
• Line of Duty
• The Good Fight

Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Show Notes will be available at www.brandnewsroom.net.

Marketing magazine editor Ben Ice once again joins Nic and Sarah for a look back at the year in marketing. In particular, did we manage to represent more diverse groups of people in our marketing?

• Sarah recommended the Teen Vogue Twitter feed
• Ben recommended the Spaceteam app for teambuilding.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Something terrible has happened. You're in the press for all the wrong reasons. The media is after you. You have to comment. What do you say? How do you survive a tough interview?

• Sarah recommended 800 CEO Reads.
• Nic suggested Russell Boon's book Decide. Act.
• James recommended the Spectator's Coffee House Shots

Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.