Guardian Australia editor Lenore Taylor joins James Lush for a one-on-one chat about the future of journalism and the media.

Lenore is one of Australia's most respected journalists, having won two Walkley Awards – Australia's top prize for journalism – and twice being named the Federal Parliamentary Press Gallery's Journalist of the Year.

The Guardian is doing some great and exciting things – and growing its audience at a time when many media outlets are struggling.

• Lenore recommended the Reuters Digital News Report 2018
• James recommended this video about robot chefs from Business Insider.

• See Lenore's work here.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

In the second episode of our Conversations series, Nic has a one-on-one chat with 31-year-old talkback radio host, Oliver Peterson.

They talk about modern communications, how to get your story into traditional media outlets successfully, and how to become the media's "go-to" expert on any given subject.

• Oliver's advice was to think about different ways to get your message to reporters and producers. He said a letter, in the post, stands out because people receive them so rarely these days
• Nic's suggestion was to invest in good printing. It reflects on your brand, so printing is not the place to take shortcuts.

• You can find Oliver on Twitter here.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

Rand Fishkin, one of the household names of content marketing and SEO, joins Sarah for a special fireside chat.

You'll know Rand as the guy behind Moz – the SEO software for marketers. But times have changed and Rand has branched out on his own with a new company called Sparktoro. He's written a book, called Lost and Founder.

Rand talks to Sarah about these things, Google's plans, storytelling and marketing in 2018.

This is the first in a special series of conversations in the lead up to BNR's 200th episode.

• Rand's recommendation was Pocket
• Sarah managed to squeeze in a couple of recommendations while pretending she was making just one, so here they are: Rand's Beginners Guide to SEO and the resources page of his website.

• Here's the blog Rand wrote about leaving Moz
• Here's his new book, Lost and Founder
• And here's his new company, Sparktoro
• This is the news from Google they discussed
• You can find Rand on Twitter here.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Brand Newsroom producer Dan Hatch joins James and Sarah to talk about a blog post he wrote called "how to think like a journalist when planning content".

It's a post that seems to have really struck a cord with people in the marketing space – whether they have a journalism background or not.

• Sarah mentioned editorial traineeships at Fairfax Media
• Dan recommended Reni Eddo-Lodge's podcast, About Race
• James suggested the Calm

• Here's Dan's original blog post, How to think like a journalist when you're planning content.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

It's time to challenge the status quo and slaughter some marketing sacred cows!

James, Nic and Sarah are joined by Nick Eggleton of Electric Agency, to discuss some controversial opinions. In doing so, they tackle influencer marketing, thought leadership, public relations companies and balance in the media.

• Nic recommended a blog by Media Stable's Jon Solvander, 5 tips for pitching success (that's pitching a story to the media)
• Nick suggested Steve Harrison's book How to Write Better Copy
• Sarah recommended a New York Times article called OMG! This is wrong
• James suggested Short Edition's Short Story Dispenser.

• You can find Nick Eggleton at Electric Agency or on Twitter.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Full show notes at www.brandnewsroom.net.

The BNR take a close look at Cision's 2018 State of the Global Media Report. Cision interviewed 1,355 journalists from all over the world to get their perceptions of how their industry is changing. They looked at everything from fake news and social media to PR. Here's what they found out, and what brands can do about it.

• Cision's 2018 State of the Media survey.

• Sarah recommended this rather worrying Search Engine Journal blog by Roger Montti, Google's New Algorithm Creates Original Articles from your Content
• Nic suggested a great Media Stable blog by Emily Morgan called 5 Secret Behaviours of our Most Successful Experts
• James recommended the Netflix series, Safe.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

BNR's producer, Dan Hatch, went to Bournemouth in the UK to the You Are The Media Conference hosted by Mark Masters.

The idea behind the conference was, really, to help businesses and individuals to find their own space, build their own audience, and lean into it.

While he was there, Dan recorded this special bonus episode of the podcast.

Links:

You Are the Media Conference

Wirehive 100

Mark Schaefer's Known.

Full show notes at www.brandnewsroom.net.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Many businesses use LinkedIn as part of their marketing strategy. The BNR team is joined by Darrel Griffin, The LinkedIn Mentor, to get some tips and advice on how to use the platform effectively.

• Nic recommended paying for LinkedIn Premium, which he finds essential for his business
• Sarah recommended Pam Didner's article on content marketing burnout
• James suggested The Hidden Brain by Shankar Vedantam
• Darrel recommended is Mike Weinberg's New Sales Simplified.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

Lush's content strategist Carla Young joins the BNR team to talk about internships – and why everyone wins when you take on interns.

• Sarah mentioned the Facebook page, Analytical Grammar
• Nic shamelessly promoted his Meet the Media event
• Carla recommended a white paper called Employee Satisfaction and Customer Satisfaction, is There a Relationship
• James talked about the 2018 State of the Media Report.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

The Brand Newsroom team takes a close look at 7 marketing trends for 2018.

The list comes from Larry Kim, of Mobile Monkey. There are some interesting suggestions among the seven and James, Sarah and Nic debate the importance of each one, offering up some practical advice to make them work for marketing budgets of any size.

• Nic recommended taking a look at Aaron Kanters, the Digital Broker
• Sarah suggested an article called Detroit was crumbling, now it's reviving
• James recommended listening to the Business Daily podcast called Creativity in the Digital Age.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net