Author of Deep Listening & Breakthroughs and head of the Coaching Faculty at The Marketing Academy Australia, Oscar Trimboli, joins James and Sarah for a chat about listening.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

What if content marketing isn’t the solution we believe it is?

What if it’s actually a symptom of the tectonic changes we’re seeing in both the media and marketing?

Justin Kirby, author of The Definitive Guide to Strategic Content Marketing, joins Sarah Mitchell for a special conversation about some very big questions.

Brand Newsroom is a marketing podcast covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

Matt Allison is the outgoing head of global content strategy at health care provider and insurer, Bupa.

Bupa's The Blue Room is a content marketing case study, so James and Sarah pick his brain about that and about winning executive buy-in for content marketing.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

Sarah and James pick Nic’s brain about how to become an expert source in the media. This is what Nic does for a living; his business helps people with expert knowledge build their media profile. So, what tips and advice does can he share?

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

Only 1 in 4 marketers are confident they can quantify return-on-investment, according to a recent study by Nielsen.

So, what can we do we do about it?

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

According to a new report from email marketing platform, Emma, 59% of marketers say email is the form of marketing that generates the most ROI for their business (that’s 68% for B2B).

Today, the BNR team dissect the report and look at what makes effective email marketing in 2018.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

Voice technology is changing the way we live our lives. So, what does that mean for the way we do marketing? To give us some insights, today we’re joined by the founder of VERSA, Australia’s first specialist voice technology agency, Kath Blackham.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

The BNR team lean on Sarah’s expertise for a bit of a masterclass on content strategy.

Whether you’re thinking about content marketing for the first time or you need to retro-fit a strategy or even if you haven’t reviewed yours for a while, there’s be something for you in today’s discussion.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating, covering marketing, content marketing, public relations, media, branding and advertising.

www.brandne

Only 41 per cent of us say we trust social media.

That’s according to Edelman’s Trust Barometer for Social Media, which was released recently.

That could have a huge affect on the way brands use the platforms.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net

It’s the 200th episode of Brand Newsroom and James, Nic and Sarah are celebrating.

But, they’re not here to party; there’s work to do. Today’s topic is storytelling. Specifically, what is good storytelling for businesses and brands?

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.