Pam Didner joins the show to talk about effective sales enablement - but from the marketer's perspective.

Pam is a marketing consultant, an author, and someone well known to content marketers around the world. She’s looked at what marketers can do to help the sales team be more effective.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.ne

To ensure we're making the best and most relevant podcast possible in 2019, we've created a quick survey. (SurveyMonkey says it'll take six minutes.) Tell us what you want to hear.

What kind of episodes do you like? What topics should we discuss? What do you love and what do you hate? (Sorry, we can't stop Nic's shameless plugs, we've tried. But anything else is open for discussion.)

You'll find the survey on our Twitter or Facebook pages or on the news page at www.brandnewsroom.net.

Thank you!

In the third of our special masterclass series, Nic and Sarah quiz James about interview techniques.

Whether you’re interviewing someone for a job or you’re hosting a conference, everyone in business needs to know how to get the best stories and information from an interviewee.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

The team looks at mobile apps and asks “do I need an app for my business?”

Joining James, Nic and Sarah to demystify a marketing platform that many businesses have probably never even thought of, is Richard Giles, general manager at Adapptor.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

Jay Acunzo is challenging us to rethink marketing.

Jay has a new book out, called Break the Wheel. Today he joins Sarah Mitchell for a chat about the book, and the difference between “best practice” and “best for us” marketing.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

The BNR team discuss the Content Marketing Institute’s 2019 B2B Benchmarks Budgets and Trends Report.

The report found 90 per cent of B2B businesses now focus their content on what the audience wants, rather than just banging on about their product – so James and Sarah are thrilled.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Donna McGeorge, author of The 25 Minute Meeting, is our guest today – talking about productivity!

A report by Harvard Business Review found that 70 per cent of meetings were unproductive and inefficient. Sound familiar? It certainly does to us.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

The Story Midwife Lisa Evans joins Nic and Sarah for a chat about business storytelling.

Lisa helps people find their brand’s authentic voice and teaches them how to become confident and successful public speakers.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

Lush client services manager, Adriana Robbins attended 2018 Content Marketing World.

Neither James, Nic, nor Sarah made it along, so the team asked Adriana to join us for a chat about what she learned and what her key takeouts were from this year’s event.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

Melbourne-based email specialists The Orchard Agency released their Australian Email Benchmark Report 2018 recently.

Agency co-founder Wei Tan joins Nic and Sarah for a conversation about the report, with a focus on how to manage email lists effectively.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net