What happens when brands stop marketing at women and start marketing for them? Beth Kviz (AZEE’s Creative Director) and her lifelong bestie, Kallee Hobohm, dive into the brands that ditched their bro-only image and found massive success by embracing female consumers.
👩🔧 Stanley Cups – From jobsite thermos to must-have fashion accessory that women take everywhere. Hydration has never looked this good.
👟 New Balance – The dad shoe glow-up no one saw coming. How Balenciaga’s chunky sneaker wave opened the door for New Balance to dominate streetwear, high fashion, and every closet in between.
🏍 Harley Davidson – From objectifying women to celebrating female riders with exclusive events and a community that actually welcomes them.
🧴 Old Spice – How they got women to convince their men to stop smelling like a middle school locker room. Genius.
Beth and Kallee wrap things up by joking about their influencer dreams (Stanley, call them 👀) and making a few bold statements in "Branding Hot or Not", a rapid-fire game that’ll have you laughing, debating, and rethinking your favorite brands.
🔥 Ladies, brands see you. Fellas, take notes. And for companies still ignoring women? Keep losing.
🎧 Tune in, Brand Out!