After almost 20 years of working in big multi-national companies, Gilbert Guaring has changed his narrative as a marketer to champion small and medium-sized businesses. Tune in as he and I talk about the importance and what it takes for an SME to sustain its business long-term. Gilbert also shares his personal experience in helping build and nurture the brand of UAP Company, an SME based in Australia.

With over 15 years of work experience in advertising, Yaa Boateng has rose the ranks to become the celebrated creative and brand specialist that she is today. Tune in as she and I speak about the importance of great creative work that is rooted in consumer truth and cultural context in building a brand. She also shares her creative process and tips that could inspire in creating great campaigns.

With Style Tribute and Reflaunt, Stephanie Crespin is able to pursue her passion for fashion, circular economy and helping make a positive impact in the world. Listen in as she and I talk about her story - how she started her first startup in 2013, the challenges she faces and her biggest lessons as an entrepreneur. Stephanie also stresses the importance of having a strong brand in the success of a business.

In 1993, Roman Ripoll and his brother helped their father start the family cigar business. From its humble beginnings, Tabaqueria de Filipinas has now grown into an international player that has put the Philippines on the map for good cigars. Tune in as Roman and I talk about the realities of running a family business and what it takes to turn it into a success. He also stresses the importance of trust and reputation in building a company with staying power.

Since 2009, Lamia Asag-Gau has been taking on different roles at Unilever. Currently based in Singapore, she is the Global Brand Manager for the beauty brand Lux. On this episode, Lamia and I speak about brand purpose - its importance, the challenges in crafting one and some great examples of purpose done right. Lamia also generously shares her experience and tips that businesses could learn from as they create their own brand purpose.

As a TV commercial director, Sid Maderazo is a force to be reckoned with - he has worked with some of the biggest global and local Filipino brands the past two decades. Listen in as Sid and I talk about creating advertising work in the midst a pandemic and the challenges that come with it. He also shares how an unfortunate motorcycle accident has led him to start directing remotely, the work he does with Sidekick - a collective he founded, the lessons he learned and his tips on how to create wonderful stories in the new normal.

For a decade now, Mayra Hurtado has been helping one of the biggest global sports brands ensure its continued success in Southeast Asia. Her role as the Senior Director for Concept to Consumers is important to consistently put the customer at the centre of everything that the brand does. In this episode, Mayra and I discuss why having a customer-first approach is important to sustain a business. We will also hear her thoughts on the struggles and what it takes for a brand to remain customer-centric.

Before Anne Tiongco took on the role as Corporate Communications Director of Victorias Milling Company, she was an executive at Ogilvy, one of the biggest global advertising agencies. With over two decades of experience in marketing, she has also done work for brands under Unilever, Mondelez and Kimberly-Clark. Tune in as Anne talks about the benefits of having a strong corporate brand, the challenges one may encounter in the process and her tips to help overcome these. She also stresses that a company, no matter its size, should nurture a strong corporate brand.

Karen Jimeno is a quintessential multi-hyphenate. She has successfully built her multifaceted career as a lawyer, consultant, professor, TV host and columnist, all while pursuing her different passions. Tune in as Karen and I talk about her purpose that serves as the common thread in everything that she does. She also shares how important it is for her to lead a life that allows her to do multiple things and how she nurtures her own personal brand, especially on social media.

As an entrepreneur, Laura Ortiz Diaz is the face of the travel business that her mother built 30 years ago. Understanding this has made her conscious with every decision on how to present herself. On this episode, Laura and I talk about the importance of staying authentic - to always be grounded with who she really is, her passions and roots. She also shares how her brand has evolved when she transitioned from corporate work and the challenges and benefits of having a strong personal brand for her business.