Brand Perfect

Every brand starts as an idea. There’s no such thing as a clear path from that idea to global success, but origin stories, from Angry Birds to Zumba, hold a particular interest for everyone who has ever thought up a product or sketched a design…

Today's major tech launches abound with brand tie-ins and celebrity speakers. A good fit between technology brand and partner makes sense, but the strategy is not without its pitfalls. By David Nield, read by Gwendolyn Steele.

"Sherlock Holmes may be a genius, but his staff training programme leaves a lot to be desired." Aliya Whiteley considers what lessons big brands in the digital age can pick up from some literary classics…

The responsive web should go beyond design, and the concept should be embraced by content producers and brands themselves, with adaptive experiences driven by functionality and written communication as well as aesthetics…

Pharrell Williams told us all recently that happiness is the truth. It is also a really good thing for brands if they can get themselves associated with it…

YouTube has been a fixture of the internet since its formation back in 2005. Its astonishing growth has been just the beginning. As active monthly users hit one billion, Google has decided to awaken its sleeping giant…

In this Brand Perfect feature originally published on Wired.co.uk, Dave Cochrane leans on his experiences as a navigator in the RAF and Royal Navy, and on his current work as a design lecturer to consider the importance of graphic displays and type in aviation piloting systems…

The ice-bucket challenge was just the latest in a long line of stunt-led ad campaigns that have been supercharged by social media. In this essay read by Kathryn Ayres, advertising journalist Eliza Williams traces their development…

The semantic web hasn't happened in a rush, or with fanfare, but the beginnings of semantic interoperability are here, with hashtags and Apple's Siri leading the way. Data management expert Aliya Whiteley looks at what this means for brands…

Written by David Nield

Read by Emma Rugg

Originally published on Brand Perfect: http://brandperfect.org/index.php/editorial/articles/734-3d-print-has-reality-caught-up-with-the-hype