The producer of Brand Retro (Spencer Shaw) takes another stab at flushing out the deeper meaning and some inspirational stories behind DogDayz Apparel. Second time's a charm!

Highlights

• Wanting to create t-shirts and do something fun - 2:37
• Doing retro t-shirts - 2:51
• Mike's retro shirt creations - 4:11
• The retro-looking feel - 5:22
• We all have memories - 10:49
• Creating a t-shirt that helped a family - 12:58
• DogDayz Apparel - 18:23
• Do good things for small towns - 19:05

Episode Resources

• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• https://www.dogdayzapparel.com/
• Connect with Spencer Shaw
• https://podkick.com/

In this Brand Retro episode, Mike sits down with Marisa Jackels to share the origin story behind DogDayz Apparel—how the idea became a passion project, what the concept stands for, and the purpose driving the brand. They break down the early steps, the inspiration behind the designs, and the foundation that shaped DogDayz from day one.

Highlights

• A passion project - 0:17
• The concept's story - 1:44
• When it all started - 3:33
• Creating an apparel line - 4:19
• Shirts from special places - 15:06
• Having a retro mindset - 17:01
• The real story behind the DogDayz Apparel idea - 20:32
• Growing in a small town - 23:11
• Building momentum and traction - 27:20
• Creating a good product - 29:29
• Dreams for the future - 31:44
• Creating a retro inspired shirt - 37:47
• Having a brand category - 40:00

Episode Resources

• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• https://www.dogdayzapparel.com/

In this episode, Michaela Schell returns to unpack the difficult decision-making behind protecting her brand and vision—sharing the business mindset and logic behind cancelling a major 2020 event, and what it takes to safeguard long-term brand integrity.

Highlights

• Revisiting the Limitless concept - 1:35
• Cancelling the 2020 event - 2:29
• The decision for cancelling - 5:25
• The decision making process - 8:41
• The key word: protection - 9:54
• What Limitless is intended to be - 14:07
• What the Limitless brand is - 17:09
• Seeing what this virus does - 20:02

Episode Resources

• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Michaela Schell:
• https://www.limitlessnetworkmarketing.com/

In this Brand Retro episode, content developer Marisa Jackels interviews Mike Brevik on the history of Cyberdogz and how the team helped customers navigate the COVID-19 pandemic—framed around five core questions for making smarter brand decisions in a crisis.

• The crisis around the pandemic - 0:45
• Mike's story with Cyberdogz - 1:00
• Mike's first job - 2:54
• What to do to support clients - 5:20
• Wanting to be smart and strategic - 7:00
• Do not panic! - 7:39
• People want confidence - 10:08
• Figuring out a new way to keep your business afloat - 16:00
• What to do in a time of crisis - 17:37
• Focusing on the strengths and not the weaknesses - 22:19
• Being a better business owner during the pandemic - 25:00
• It is all about perspective - 30:10

• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Marisa Jackels
• [email protected]

In this Brand Spotlight episode, Mike Brevik interviews Blueprint Process founder and business coach Tammi Brannan about why coaching is key when building your brand and business—especially for uncovering the "why" behind what you do.

• Guidance to lift your brand - 0:52
• Tammi's philosophy - 1:09
• Mike's experience at the Blueprint Process - 2:13
• Tammi's role in this business - 4:05
• Finding your unique value - 6:33
• Leveraging your superpowers - 7:29
• Coaching programs and coaches - 8:57
• The Blueprint Process is not for everyone - 9:11
• An indicator of a good fit for you - 13:28
• What does coaching attract? - 17:12

• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Tammi Brannan:
• [email protected]
• https://www.blueprintprocess.com/

In this Brand Spotlight episode, Mike Brevik talks with Dash & White founder Kelsey Rasco about taking a chaotic idea and turning it into a real retail brand and destination—covering the process of wrangling the details and bringing the concept to life in Fargo.

• Kelsey's business story - 0:58
• Mike and Kelsey working together - 2:20
• Kelsey's background - 3:30
• Having a brand that speaks for you - 3:57
• The branding as the most important thing - 4:26
• The biggest waste of money - 8:13
• What is a brand brief? - 10:09
• The journey of Dash & White - 16:04
• Social media growing by the day - 22:32
• Brand lovers - 26:01
• Being authentic vs. sharing your entire life - 28:21
• Creating your own brand guide - 31:31
• Learning more about Dash & White - 37:10

• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Kelsey Rasco
• [email protected]
• https://dashandwhite.com/
• https://www.linkedin.com/in/kelsey-rasco-b62982103

In this Brand Spotlight episode, Mike Brevik sits down with Limitless founder Michaela Schell to talk through the journey from early concept to a real brand—covering brand building, network marketing, and the mission behind Limitless.

• Michaela's business and brand - 0:35
• Marketing companies - 1:51
• Networking companies and how they work - 3:15
• The idea of building a brand - 3:53
• When everything started - 7:00
• How to make the first step - 11:21
• The best piece of advice for listeners - 15:01
• Formulating ideas for your brand - 19:09
• Always think of your intention - 24:56
• The Limitless Brand - 26:19
• What step to take next - 28:39
• What we can learn about Limitless - 29:40
• A story about Limitless - 32:54
• The idea of the podcast - 35:12
• Think about what is right for your brand - 36:00
• Forcing a company to rebrand - 38:31
• Paying attention to other brands that you like - 44:33

• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Michaela Schell
• [email protected]
• https://www.limitlessnetworkmarketing.com/

In this Brand Retro episode, Jenna Redden and Mike Brevik connect Mike's love for Air Jordans to branding—breaking down the sneakerhead mindset, how it ties to brand culture and value, and how that thinking translates into business.

• The sneakerhead mindset - 0:25
• The backstory - 0:34
• Mike's favorite sneaker - 1:18
• A huge Jordan fan - 2:43
• When he bought his first Jordans - 3:23
• Having a collection of Jordans - 5:37
• The number of shoes that Mike has - 9:57
• What a brand can do - 13:15
• Being a brand lover - 14:01
• A top performance shoe - 17:16
• Iconic commercials that you'll never forget - 20:44
• The effect of brands - 27:55
• Making decisions that make you happy - 37:02
• Be who you are! - 39:00

• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]

In this introductory Brand Retro episode, Mike Brevik (founder of Cyberdogz) breaks down the Brand Retro mindset, the mission behind the show, and the format you can expect—designed to challenge how you think about branding and marketing.

• About Brand Retro and Mike Brevik's background - 0:15
• What is Cyberdogz? - 0:42
• The Retro mindset - 1:50
• Love your brand and be excited about it - 4:02
• Collaboration to help businesses find a place for themselves - 5:12
• Finding the brand identity - 6:42

• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]

In this Brand Retro trailer, Mike Brevik (founder of Cyberdogz) introduces the marketing mindset behind well-known companies and how innovative brands collaborate with outside consultants to create game-changing products, campaigns, and ideas.