Brand Rounds

Dr. Scott Sigman is an opioid sparing orthopedic surgeon healer of knees and shoulders (Left and Right,) and host of The Ortho Show Podcast.

I ask him:

1. The most important question - how does it feel to have the best Fro on the podcast scene?

2. How would you describe what you do to my Scottish grandparents Vene and Cordia?

3. Fill in the blank. Podcasting, for doctors, is the new _________.

4. Tell me about your podcast, The Ortho Show, and what we may NOT expect from the show.

5. Who is your dream podcast interview?

6. As a Fellow in the Royal College of Surgeons, how often do you hang out with Bono and the band U2?

7. Was there an incident or a person that provided you with the curiosity and courage to start Ortho Laser? 

8. For the non-surgeons listening to us, describe the impact of opioids in your community and our nation. 

9. What are some of your goals that you share with us?

10. We all want to know... What is the Tufts Jumbos all about?

11. What's your #1 tip to help private practice surgeons right now?

12. What are medical technologies companies NOT doing right now that they should be. 

13. What book are you reading that we should be?

Alok Sharan, MD is the Director, Spine and Orthopedics at NJ Spine and Wellness and a thought leader in minimally invasive outpatient spine surgery.  He created an Awake Spinal Fusion program (www.awakespinalfusion.com). He's received numerous clinical recognitions (New York Magazine Best Doctors, '13, '15; Castle Connolly '14-'16; Westchester Magazine Best Doctors '16) Dr. Sharan completed a Healthcare MBA at Dartmouth (MHCDS) and is a sought-after speaker on healthcare delivery. 

I ask Dr. Sharan:

1. What's a painful lesson-learned for orthopedic surgeons that Covid-19 has taught us?

2. What are one or two pivots that you're making to attract more ideal patients and avoid the money-pit of traditional marketing?

3. Virtual surgeon education. Is this an old idea with a new importance? What are your thoughts for industry and surgeons. 

4. The best of the best medical device leaders care about building their relationships with surgeons. What's your advice during this season?

5. Why are surgeons reluctant when it comes to developing brand awareness?

6. Was it obvious or did you stumble upon the answer to build a surgical protocol named, Awake Spinal Fusion. 

7. How has your MBA from Dartmouth shaped how you view yourself as an orthopedic surgeon and healthcare entrepreneur?

8. What profession other than your own would you like to attempt?

Dr. Sonia Chopra, DDS, is a Board Certified Endodontist at Ballantyne Endodontics located in Charlotte, North Carolina. 

I ask her:

1. Was there an incident or person that shaped her future as an Endodontist?
2. Tell me about a patient that touched your heart, and tell me about a perspective that changed your practice?
3. What does being ridiculously caring mean to her?
4. How do you hope that your patients describe what you do for a
living?
5. You’ve built an amazing brand platform. What advice do you give
other healthcare professionals about the importance and art of building a personal brand?
6. You’re a busy mom, endodontist, and entrepreneur. What advice
can you give others about living a life on purpose and avoiding the oxymoron of “work-life” balance?

Mike Kerns is an Army Green Beret Officer and Medical Device Sales Consultant.

I ask Mike:

• How did being a Green Beret prepare you for medical sales? 
• What is the one thing that you’re doing for your clients that’s making the biggest difference? 
• You and I have joined forces and are not just selling products, rather helping to build doctor practices. What difference does that make? 
• What are the pivots that doctors need to make to attract more patients around a particular perspective or technology? 
• Many military veterans are listening to this podcast. What can you say that may make them consider medical sales as a profession or as a proving ground to become their own boss? 

Dr. J.J. Peterson is the StoryBrand Chief of Teaching and Facilitation and co-author of Marketing Made Simple. 

I ask Dr. Peterson:

1. How would you explain to someone what you do for a living? 

2. What compelled you to choose your PHD thesis? Talk me through it. 

3. What made you curious enough to co-author the book, Marketing Made Simple? 

4. Tell me something true about story-telling that most healthcare professionals will not agree with you on. 

5. Can you tell me about a healthcare experience where you felt compelled to teach someone about brand storytelling? 

6. Do you have any favorite stories from the book Marketing Made Simple that you feel will especially resonate with our healthcare professional listeners? 

7. For our listeners that design and sell innovative medical products, what do they need to know about building a relationship with their clients? 

8. What's the importance of having a One-Liner and how do we do it? What's the fastest way to target qualified customers? 

9. What is the 5-step marketing plan and how does it work?

10. Words Pick Locks - unpack this for us.
 
11. How can doctors resonate with their patients pain via their website or other marketing platforms?
 
12. I'm a marketing director at a medical device company, how do I invite my customers, which can be doctors, into a story? 

13. How do you continue to learn in order to stay on top of things within your role?

14. What would you tell an organization that has decided to stop marketing to preserve dollars as a result of Covid-19? What's the funniest thing that has happened to you recently? 

15. What have you learned from co-hosting a popular podcast and what advice do you have for healthcare leaders if they're considering starting one? 

Chris Walker is the CEO at Refine Labs, a B2B revenue operations & growth marketing agency that helps companies optimize their revenue model.

I ask Chris:

1. How did you get started in marketing? Talk me through it.

2. What's the most common reason for business leaders failing or giving up? 

3. In your area of expertise, what are some specific roadblocks to watch out for?

4. What support and/or resources do you make available?

5. At present, which hurdles do you personally face and how are you overcoming them? 

6. What are the companies you work with NOT very good at?

7. Tell me something that's true and almost nobody agrees with you on. 

8. What is your favorite word you use with clients?

9. In your experience working in the healthcare space, is branding counterintuitive for most healthcare professionals?

10. One of your recent posts, you talk about how the next 12 months can change your life. What are one or two adjustments we need to make? 

11. You're speaking to a group of medical device leaders, what should they be telling their teams right now? 

12. Where will B2B evolve from today?

13. What's the worst "fork in the road" bad decision that you regret?

Joe Mullings is the Chairman / CEO of The Mullings Group Companies / Chief Vision Officer for MRINetwork.

I ask Joe:

1. What ‘hasn’t changed’ for innovative healthcare companies?. 
2. What’s your advice for healthcare executives in building a personal brand platform?
3. What’s a contrarian point of view that you share today?
4. What’s something people seem to misunderstand about you?
5. Presently, where are you zigging where everyone else is zagging?
6. What is your best tip for someone trying to grow their own business in the midst of the Coronavirus?
7. What does being ridiculously caring mean to you?
8. What should I ask you that I didn’t know enough to ask?
9. What are the one or two questions medical device sales consultants should be asking themselves about now?
10. What are the pivots that innovative healthcare companies must make to remain relevant, restore confidence, and even become top of mind?

Chris Brogan is president of Chris Brogan Media, offering business storytelling and marketing advisory help for mid to larger sized companies.  Chris is a sought after keynote speaker and the New York Times bestselling author of nine books and counting. He’s working on his tenth: title forthcoming.

Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.

I ask Chris:

What are you curious about right now?

How did you and Julien, your co-author, come up with the idea to write the book, Trust Agents?

Can you share a healthcare story about earning trust and improving reputation?

Are there any common myths about using social media to build influence and amplify one's reputation? 

What advice do you have for a doctor who wants to write their own book?

Fill in the blank - "Trust is your _______."

You say, Smart Leaders use stories to do the heavy lifting. Is it obvious or do leaders stumble upon this idea? 

Tell us about your Three Words idea and what we can take away from Choosing 3 words that will help guide your choices and actions day to day.  

What are one, two, or three words you'd choose to describe what business and healthcare leaders should do now in the midst of the CoronaVirus? 

Where will remote working and B2B evolve from today? 

You live in a cool place. Describe it for us and tell us what's your favorite sound or noise in your house? 

Dr. Brett E. Gilbert graduated from the University of Maryland Dental School completing his DDS in 2001 and attaining his Certificate in Endodontics in 2003. He is currently a clinical assistant professor in the Department of Endodontics at the University of Illinois-Chicago, College of Dentistry and on staff at Presence Resurrection Medical Center in Chicago. He served as President of the Illinois Association of Endodontists in 2011 and as President of the Northwest Side Branch of the Chicago Dental Society in 2013-2014. Dr. Gilbert was honored by the Seattle Study Club as a Top Ten Young Dental Educator in America in 2017. Dr. Gilbert is board certified, a Diplomate of the American Board of Endodontics.

We discuss:

1. What is the current Covid-19 teaching Endodontists about the business of healthcare? 
2. A patient that touched his heart and helped change the perspective of his practice. 
3. Is branding counterintuitive for most Endodontists and Physicians? If so, why? 
4. What advice he has for healthcare professionals that want to use social media to connect and share empathy with patients? 
5. What prompted him to build such an interesting online brand platform (Access Endo) for healthcare professionals. 
6. Is there a connection between personal development and his online university? Why does this attract so many healthcare professionals? 
7. What is the best compliment about Access Endo he's received so far?
8. What hasn’t changed for Endodontists in the midst of Cova-19? 

You can contact Dr. Gilbert at http://drbrettgilbert.com/

I interview Nate Love, a seasoned medical device sales consultant. 

We discuss the profession of sales during a season of uncertainty. 

I ask him:

1. Why did he choose sales or did sales chose him? 
2. What is the one thing he's doing for his clients that’s making the biggest difference? 
3. If he could have a billboard with any tip for doctors, what would it say and why? 
4. Nate discusses how he's not just selling products, rather helping to build surgeon practices. 
5. What is the best compliment he's ever received from a client?
6. How would his grandparents describe what he does for a living?