Brand Runner

In this insightful episode, we explore the future of branding, marketing, and consumer engagement in the metaverse and spatial internet era. Our guest is seasoned digital brand strategist Charlie Ferguson, who shares his thoughts on extended reality (XR), immersive virtual worlds, user-generated experiences, and the convergence of technologies driving this metamodern shift.

We dive deep into the evolution of VR/AR, discussing the major technological hurdles that still need to be overcome for mainstream metaverse adoption. Charlie provides a fascinating perspective on interoperability across metaverse platforms and the emergence of decentralized "Fediverses."

The conversation also covers how brands can embrace user-generated content and virtual co-creation in this new paradigm. From virtual McDonald's franchises created by fans to overlaying experiences on games and products, we unpack the ownership and IP challenges companies will face.

Chapters

00:00 Introduction and Personal Background

06:27 The Evolution of VR and Apple's Entry into the Market

21:25 Leveraging User-Generated Experiences in the Metaverse

22:22 The Rise of Branded Content in the Metaverse

22:51 Virtual Concerts on Gaming Platforms

24:18 The Intersection of Gaming and Music

25:03 The Youth and Future of the Metaverse

30:22 The Gamification of Virtual Concerts

32:18 Interoperability and the Future of the Metaverse

Links

Other links mentioned in this episode

This year, many people thought the Super Bowl ads were a bit of a letdown. In this podcast episode, I talk with Ari Kuchar, the in-(power) house creative director behind many of our best-performing ads. I work with him daily on OOH campaigns, CTV ads, and more. And today he is on the pod giving his insights on what makes an ad remarkable, and how to make things different next year. We talked about what it means for brands, strategies being done online, celebrity stuffing, and what's in it for a brand.

Subscribe to the Brand Runner newsletter to get brand insights directly to your inbox 👉 ⁠https://brandrunner.substack.com/⁠

If you just starting to build a brand, you can start with this post: https://brandrunner.substack.com/p/you-want-to-build-a-brand-great-start

Ari's LinkedIn: ⁠https://linkedin.com/in/arikuchar⁠

Links mentioned in this episode:

All opinions shared are only Fabien's and the guest's not reflecting the companies they work for.

Happy New Year! In this episode, I would like to pull out my crystal ball and tell you about my prediction for 2024. In this episode, we will discuss the Rise of AI-powered predictive Analytics, Hyper-Targeted Personalized Omnichannel Campaigns, AI-driven content Creation on the Fly, Expert Insights on the Future of AI Marketing, and more... All these are not just predictions, but also very much so backed by data, so check out the links

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On Oct 7th, the terrorist organization Hamas entered Israel ground and committed crimes against humanity.

Rightfully so, since then Israel entered a war against Hamas to eradicate this terrorist organization, rescue the hostages, and make sure this does not happen ever again.

Following this, we saw a rise in antisemitism worldwide and even calls to boycott Israeli brands or Israeli-funded brands.

Whether it is McDonald's or Nokia, brands are caught in the crossfire.

Israeli or not — this raises a larger discussion: how should brands handle this behavior and how should they communicate when facing boycott?

This is what we discuss on this fascinating episode with special guest Yoni Golan, former head of innovation at Keshet (the major media news outlet), now content creator at monday.com.

Yoni Golan's LinkedIn here.

Connect here ⁠⁠👇🏽⁠⁠

Reference links

Disclaimer

This episode only represents the speakers's opinions and personal thoughts.

In this episode, I have a special guest: Or Hadar, Professional lead at monday.com, who manages all the online brand campaigns. In this special episode, we talked about why online campaigns should be an integral part of your marketing strategy whether you are a startup or a Fortune 500 company, where to start, and how latest technology innovations changed the game.

International OOH campaign mentioned on here

Or Hadar's LinkedIn here

Connect here ⁠👇🏽⁠

Disclaimer

This episode only represents Fabien's and the guest's own opinions and personal thoughts.

Want to build a strong online brand? Join me and Natasha Chang, social media manager at monday.com, as we explore the secrets to success of how to build a presence — online. In this fascinating episode, with Natasha, we discuss:

Connect With Tash Chang on Linkedin and TikTok.

Connect here ⁠👇🏽⁠

Disclaimer

This episode only represents Fabien's own opinion and personal thoughts.

Reference links

In today's episode of Brand Runner, we're exploring the innovative marketing strategy behind the latest Barbie movie, a true masterclass that's been taking the industry by storm.

Discover how Barbie exceeded box office expectations, even surpassing the Dark Knight. We'll unveil the strategic partnership between Mattel and Warner Bros., outlining the benefits it brought to both companies. The Barbie movie's marketing campaign is no ordinary one. It kickstarted with cryptic teasers and posters, building excitement long before the first trailer release in June.

The trailer challenges traditional Barbie stereotypes and promotes female empowerment, further amplifying the buzz around the film. But it doesn't end there; Barbie's collaboration with various brands, from Xbox to Airbnb, has expanded its reach to diverse audiences.

Join us as we discuss how social amplifiers like Margot Robbie and Mattel's social accounts helped make the Barbie brand more appealing to a wide audience. This episode uncovers the marketing magic behind the Barbie movie's success, celebrating innovation, diversity, and a positive message of female empowerment.

Tune in to the Brand Runner Podcast for this exciting journey into marketing excellence. Don't forget to leave a 5-star rating to support the show's growth. Thanks for joining us on Brand Runner, where marketing meets innovation.

Reference links

Connect here ⁠👇🏽⁠

Disclaimer

This episode only represents Fabien's own opinion and personal thoughts.

In today's digital age, the traditional approach to marketing is no longer enough. Consumers are bombarded with messages from brands all day long, so it's more important than ever to create a holistic marketing approach that combines branding and performance.

This is where brandformance comes in. Brandformance is a term combining the concepts of branding and performance. It defines a campaign that combines objectives, both branding and performance-oriented.

In this episode of the Brand Runner Podcast, we discuss the future of marketing and how brandformance is the key to success. We'll explore what brandformance is, how it works, and how you can use it to create a more effective marketing strategy.

Reference links

Connect here ⁠👇🏽⁠

Disclaimer

This episode only represents Fabien's own opinion and personal thoughts.

In this episode of Brand Runner, we talk about the latest buzziest announcement in tech: the Apple Vision Pro headset. This new tech product shines a light on the future of the internet, and how it will redefine marketing and advertising. Reviewing its features and capabilities will break down its marketing and ethical implications as well as its limitations and timeline for mass adoption.

Connect here ⁠👇🏽⁠

Source

Disclaimer

This episode only represents Fabien's own opinion and personal thoughts.

Today I would like to talk about NFTs. Yes, of course, everybody knows about NFTs. But not how they are shaping the future of brand awareness and marketing... In this episode, we look at how big companies started to include these in their marketing strategy and why they did it. This will give us a glimpse of what the future of marketing is made of.

Thanks for listening, Fabien.

Connect here 👇🏽

Source

Disclaimer

This episode only represents Fabien's own opinion and personal thoughts.