An essential component of every brand's success is its ability to attract and retain hard working enthusiastic loyal employees. This helps brands communicate a solid selling story that resonates with shoppers making the brand more valuable to retailers.

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Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

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Knowledge is powerful especially when it provides a window into brand and retailer successes in other markets. Leveraging these actionable insights creates a competitive advantage to keep you up on trends and stay ahead of the curve

This episode's FREE downloadable guide

Consumers want and appreciate brands and retailers who make shopping easy, convenient and save them time. Learn strategies to help retailers drive sales with your brand. 

CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Effective Merchandising Strategies

I want to thank you for joining me today. Today we focus on the relevance of brands and retailers. What do I mean by that? If a brand or a retailer isn't relevant, continually relevant to their shopper, then they have no reason for being. Today's story, we talk a lot about the strategies that brands and retailers need to use and should use to remain relevant with their shoppers. Today I'm thrilled to introduce you to Kevin Coupe. Kevin is the author of Morning News Beat, a daily publication that I've been reading now for years. He also has a couple of books, podcasts, and a lot of other great resources. I highly recommend everyone check him out, and I'll be sure to put a link to Morning News Beat in the podcast show notes and on this podcast web page.

The real benefit of having someone like Kevin on the podcast is that he's able to provide insights about what's going on in other markets, other categories, other channels, and other countries. It's this unique perspective that allows brands and retailers to grow and understand what's going on beyond the four corners of their building or their package. Kevin and I were having such a great conversation and were sharing so much great content that I didn't want to end the recording. Because of the length of this episode, I've split it into two different episodes. The show notes for these episodes are going to be placed on episode 72's podcast web page. You're going to want to listen to both episodes to really get the full benefit from our conversation. Here is Kevin Coupe of Morning News Beat

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

RetailSolved.com/PromotionROI

Download the show notes here:

RetailSolved.com/session72

Knowledge is powerful especially when it provides a window into brand and retailer successes in other markets. Leveraging these actionable insights creates a competitive advantage to keep you up on trends and stay ahead of the curve.

This episode's FREE downloadable guide

Consumers want and appreciate brands and retailers who make shopping easy, convenient and save them time. Learn strategies to help retailers drive sales with your brand. 

CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Effective Merchandising Strategies

I want to thank you for joining me today. Today we focus on the relevance of brands and retailers. What do I mean by that? If a brand or a retailer isn't relevant, continually relevant to their shopper, then they have no reason for being. Today's story, we talk a lot about the strategies that brands and retailers need to use and should use to remain relevant with their shoppers. Today I'm thrilled to introduce you to Kevin Coupe. Kevin is the author of Morning News Beat, a daily publication that I've been reading now for years. He also has a couple of books, podcasts, and a lot of other great resources. I highly recommend everyone check him out, and I'll be sure to put a link to Morning News Beat in the podcast show notes and on this podcast web page.

The real benefit of having someone like Kevin on the podcast is that he's able to provide insights about what's going on in other markets, other categories, other channels, and other countries. It's this unique perspective that allows brands and retailers to grow and understand what's going on beyond the four corners of their building or their package. Kevin and I were having such a great conversation and were sharing so much great content that I didn't want to end the recording. Because of the length of this episode, I've split it into two different episodes. The show notes for these episodes are going to be placed on episode 72's podcast web page. You're going to want to listen to both episodes to really get the full benefit from our conversation. Here is Kevin Coupe of Morning News Beat

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

RetailSolved.com/PromotionROI

Download the show notes here:

RetailSolved.com/session71

Retail has changed. Brands need to also have a robust online strategy to be successful. This gives brands a powerful megaphone to attract new shoppers and build brand awareness. It levels the playing field while giving brands a compelling selling story.

This episode's FREE download

Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. 

CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE

Thank you for listening. I really appreciate you tuning in. This podcast is about you and it's for you. I'm working hard to provide more actionable insights and strategic solutions to help you get your brand on more retail shelves and into the hands of more shoppers. Plus easy to use and adopt strategies to get you an equal seat at the table with the big brands. All of this in addition to interviews with leading industry thought leaders.

If you like the podcast, please share it with a friend, subscribe, and leave a review on iTunes.

Today's episode is about an innovative new platform. Let me frame our conversation first.

The way consumers buy products has changed dramatically in the last couple of years. Savvy brands need to be creative. They need to think of different ways to get their product in front of current and future shoppers. One of the best strategies is for brands to adopt an online strategy. We've talked about this a lot in different episodes. A strong online strategy is a great way to get your product in front of more consumers. More importantly, it's also a fantastic way to give you more runway, to help you fuel future growth in traditional brick and mortar stores. And the best part is, this is an opportunity for small brands and startups to grab an equal share of voice with the big brands.

So what do I mean by that? This is an opportunity for you to get your product in front of shoppers, to get them to start talking about your product, and hopefully to get them to start asking for it wherever they shop. This is a unique opportunity for you to have your brand become relevant long before a consumer finds it on a traditional retailer's shelf. Leveling the playing field against the most sophisticated big brands in your category. Here are Jennifer Krupey and Jim Moscou of NatchCom

FREE Trade Promotion ROI Calculator: 

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Download the show notes here:

RetailSolved.com/session70

The future demands creative out-of-the box strategies to solve global hunger, protect our precious resources, and improve global health. Today’s story is about a brand who has embarked on this bold mission with a commitment to build a better food system.

This episode's FREE downloadable guide

Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers.

CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Top 10 Strategies To Meet Your Business Goals

Today's story's about an innovative brand that has a really audacious goal. They want to improve global health by building a better food system. That seems like a pretty big ask, but trust me, I think they're well on their way. One of the reasons I wanted to share this brand with you is to talk about the technology, to dispel a lot of the myths and a lot of the rumors, and help you get an inside look at what the future of food looks like. Now, I'm not talking about something that was conceived in a laboratory. I'm talking about real healthy food made available to people that don't necessarily have the opportunities to get nutritious food.

On this show, we talk a lot about food poverty, and all the brands that are trying to solve this really difficult problem. Food poverty is a real concern and it affects so many different aspects of all our lives. Think about it, the healthier you are, the less you need medicine. The healthier you are, the more vibrant you are, the more energy you have and the better you're able to contribute and give back to your community. Today's guest is taking a much different approach to solving this problem. Here's my guest Brandon Martin of Local Roots Farms.

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

RetailSolved.com/PromotionROI

Download the show notes here:

RetailSolved.com/session69

Sustainable sales growth requires a thoughtful strategy and commitment to be better than other brands. Like the tortoise and the hare, small strategic incremental steps can add up to a huge win. Today's story illustrates a better way to grow your brand.

This episode's FREE download

Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. 

CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE

Sustainable sales growth requires a thoughtful strategy and commitment to be better than other brands. Like the tortoise and the hare, small strategic incremental steps can add up to a huge win. Today's story illustrates a better way to grow your brand.

Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers. That’s a pretty bold claim but that is exactly what we are going to be talking about today. By the end of this episode you will have the roadmap to do exactly this and much more.

Hi, I'm Dan, the host of the popular podcast Brand Secrets and Strategies. This the focus of the podcast episodes including interviews with over 50 of the leading industry thought leaders including Gary Hirshberg , John Foraker, Seth Goldman, Sheryl O’Loughlin, Steve Hughes and many more. My guests candidly share their advice, insights, and recommendations with you - we rise by lifting each other up!

There is a better way. My mission is to empower brands and to make our healthy way of life more accessible by helping to get your products onto more retailers shelves and into the hands of more shoppers.

The strategies I am going to share with you today have been proven time and time again giving me a significant competitive advantage against the biggest and most sophisticated brands in the industry. They helped me and they will help you. This truly is a David and Goliath story!

Thank you for listening. I really appreciate you listening to this podcast. This podcast is about you and it's for you. I'm working hard to provide actionable insights and strategic solutions to get your brand on more retailer shelves and in the hands of more shoppers with simple, easy to use and adopt strategies to give you an equal seat at the table with big brands, in addition to exclusive interviews with leading industry thought leaders. If you like the podcast, please share with a friend, subscribe, and leave a review on iTunes.

This podcast is about you and for you, meaning everyone listening, this podcast is built around those core principles. It's about helping brands get their products on more retail shelves and in the hands of more shoppers. It's about teaching those best practices. I am here to support you and provide you with a roadmap for your success.

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

RetailSolved.com/PromotionROI

Download the show notes here:

RetailSolved.com/session68

Emerging brands struggle to get up and running as there is a lot to consider when launching and building a brand. FMI is committed to helping these brands by providing the resources young brands need

This episode's FREE download

Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. 

CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE

Thank you for listening. I really appreciate you listening to this podcast. This podcast is about you and it's for you. I'm working hard to provide actionable insights and strategic solutions to get your brand on more retailer shelves and in the hands of more shoppers with simple, easy to use and adopt strategies to give you an equal seat at the table with big brands, in addition to exclusive interviews with leading industry thought leaders. If you like the podcast, please share with a friend, subscribe, and leave a review on iTunes.

This podcast is about you and for you, meaning everyone listening, this podcast is built around those core principles. It's about helping brands get their products on more retail shelves and in the hands of more shoppers. It's about teaching those best practices. I am here to support you and provide you with a roadmap for your success. Here is Julie Pryor at Food Marketing Institute FMI

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

RetailSolved.com/PromotionROI

Download the show notes here:

RetailSolved.com/session67

Small brands have a lot in common. They all experience similar growing pains. Most struggle to find quality help that gives them a sustainable competitive advantage. The difference is going from survival mode to a strong growth model with explosive sales.

This episode's FREE download

Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. 

CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE

Today's show is unique. You're going to love this. I think you're really going to be impressed. Today's show is actually more of a coaching call, where fans of the show who I've been swapping emails with ask me questions, and I help them in real time. I share advice with them that's going to help you as well. These are the same problems, pitfalls, concerns, and issues that all the different brands I talk to share with me. In fact, the strategies that I'm going to share with you are the strategies that you will find in my free Turnkey Sales Story Strategies course, so a little bit of background.

I've been a retailer, I've been a manufacturer, I've been a consultant. I've worked with brands in every stage of growth. This is a strategy that I developed early on in my career. A strategy that helped me outperform all the big brands that I went up against. I'm talking Procter & Gamble, Frito-Lay, et cetera. You name it.

This strategy has worked time, after time, after time. It's helped the brands that I've supported stand out on a crowded shelf. It's helped me get incremental product placement promotions. It's because of this strategy that I was once able to build a 4,200 bag chip display in the lobby of a major retailer that Frito-Lay used to own. This while working for a small regional brand.

These same strategies also helped me push around with the larger brands in the world. In addition to that, it helped me become the category captain of several different categories, which opened up a lot of incremental doors and gave me a powerful voice in the category.

A voice that allowed me to help shape the category of the retailer. A voice that gave the brand that I was working for a sustainable competitive advantage, including incremental merchandising and product placement that I didn't have to pay extra for. In several situations the retailers actually gave me full access to their data.

Can you imagine the savings that would be for a small brand? Because of this I was the first person they called when they needed incremental product support, merchandising. I was the first person they called when they needed another promotion.

These strategies worked for me and they'll work for you, and the best part is that other brands don't even do this. Especially the big brands. If you've been listening to other episodes of this podcast you've heard leading industry experts validate these strategies. My goal with all the content that I produce, this podcast, the course, is to help you get your brand on more retailer shelves and into the hands of more shoppers.

Before we go any further, I have two questions for you. I want you to be thinking about the answer as you listen to this podcast. One; what other subjects would you like me to cover? Two; what is the most valuable tip that you've learned from this podcast or from other podcasts, that you can bake into your brand's DNA and leverage at retail? Here are Marshall and Elliott Rader of The Gluten Free Bar.

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

RetailSolved.com/PromotionROI

Download the show notes here:

RetailSolved.com/session66

The strength of natural is it’s ability to foster strong vibrant communities, mentoring, advice and business education in addition to support required to help brands succeed. Networking groups provide the glue to boost a brand's prosperity.

This episode's FREE download

Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. 

CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE

Welcome. Thank you for listening. I really appreciate you listening to this podcast. This podcast is about you and it's for you. I'm working hard to provide actionable insights and strategic solutions to get your brand on more retailer shelves, and in the hands of more shoppers. With simple, easy to use and adopt strategies to give you an equal seat at the table with a big brand. In addition to interviews with leading industry thought leaders. If you like the podcast, please share it with a friend. Subscribe and leave a review on iTunes. Today's story is about how a couple of friends started a networking group, that grew to be a whole lot more.

At Colorado Food Works, we've definitely realized that there's a lot of need for just this community and so, in addition to some of our larger monthly education, networking events, we're going to start to allow coffee collaborations where they're smaller groups tailored to specific items and round-table those. Colorado Food Works is going to go in whatever direction we see the need to be. And so smaller, collaborations are definitely something that we'll be rolling out later this year. Here are Doug Helbig and Zach Greenberg of Colorado Food Works.

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

RetailSolved.com/PromotionROI

Download the show notes here:

RetailSolved.com/session65

A strong leader compels those around them to be excellent and to find creative solutions to impossible tasks, like reinventing an entire category in 3 months. They are effective community builders focused on making a lasting impact on their customers.

This episode's FREE download

Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. 

CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE

I want to thank you for listening. Today's guest has an important message. He said you need to build your story around being an evangelist, and then bringing people along on the journey. Let me explain. Neil shares that there are three important elements to build your story around. First, make it personal. Focus on how you impact others. Two, make it a mission. Make it bigger than yourself. Create a movement. Create a community with a healthy dialogue. Three, get in the mindset. Focus on serving others. Neil shares that the brands that serve others first are the brands that are succeeding today. This is exactly why we do this podcast. Remember, it's about you and it's for you. It's to help get your products on more retailer shelves and in the hands of more shoppers.

Next, we talk about personalization, how your product needs to meet the needs, the specific needs, of your customer. How your product needs to be something different, something unique, something that stands out on the shelf, that aligns with them. Remember, shoppers today have a lot of choices. Shoppers look beyond the four corners of the packages. Shoppers want to feel good about the products they purchase, beginning with yours. This is why your story is so very important. This is why your story needs to resonate. The story that the founder starts with has got to be the exact story with the exact same clarity and excitement and same passion as it's shared with everyone on your team. Neil shares how he was able to leverage this simple strategy to build an iconic brand that changed the industry, that changed the way consumers think about healthy nutrition. Neil was then able to use this strategy to develop his new company, Habit, a company that's focused on personalizing nutrition for the individual.

Personalization is the next big thing in CPG. It's what consumers are looking for today. The brand and the retailers that are able to focus are delivering at a high level, delivering personal value to their customers, are the ones that are winning on shelf and beyond. Here is Neil Grimmer of Habit and Plum Organics

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

RetailSolved.com/PromotionROI

Download the show notes here:

RetailSolved.com/session64