The future of healthy eating. Consumers want healthy quality foods they can trust but are confused about organic, the features and benefits. Healthy soil produces something even better - regenerative organic. You are what you eat.

This episode's FREE downloadable guide

This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want. 

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Welcome. Thank you for listening. I appreciate you being here. Remember, stay to the end for the free downloadable guide. If you like the podcast, share with a friend, subscribe and leave a review.

Today's story is really a story of exploration. Let me explain. You've heard me say repeatedly that if you are what you eat, then what you eat matters. If the food that you put into your system is organic and clean label, ideally, you should be able to trace the ingredients all the way back to the product's origin. This is where we should begin our conversation, but that's not necessarily enough. The next question should be how authentic is the ingredient? Is it what nature intended?

Today's story is an effort to unravel this mystery, unravel these questions. It's not as black and white as you would think. The point is this, most consumers want to know exactly what they're buying. They want to know what's in their food and how their food is produced. It is imperative that we as a natural community communicate this appropriately and accurately to the retailers and to our shoppers, essentially giving our customers exactly what they want; the level of quality, and transparency, and authenticity in the products that they're buying that they can know, like and trust; products that they can rely on, on every single purchase.

I learned a lot in this episode, and you will too. I learned that just saying that something is organic, while great, is not necessarily enough; that there's something better out there, regenerative agriculture. What is that? What does it mean and why should it matter to you?

Today, we're talking with Jeff Moyer at the Rodale Institute. He's going to explain this to us and give us several examples about why this matters and why this is so important not only to the benefit of our customers but to the benefit of the planet, our health, our family, our friends and so on.

In episode 42 Gary Hirshbergsaid we need to vote with our dollars meaning that we should commit to buying the products that best fit our nutritional needs, the products that give back, the products that are capable of improving our overall health.

Gary also made the point that it's a lot cheaper to eat products that meet our nutritional needs, eat the products that help protect our health and, as he said, help us avoid expensive medical cost because we didn't make the right decisions to begin with.

These sentiments have been echoed through almost every conversation I’ve had on this podcast. This is why getting to the heart of the matter was so important for me to be able to share this with you. Here's Jeff Moyer of Rodale Institute and Regenerative Organic.

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Is your brand strategy to run a sprint or a marathon? Knowing the health of your brand will help you gauge your stamina & help you reduce the risk of a heart attack. Healthy brands live longer requiring less capital & giving you more runway to grow sales

This episode's FREE downloadable guide

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

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All brands seek to make an impact. For some it’s profits, for some it’s mission, for others it’s leaving a legacy that can be handed down to future generations. This is the ultimate contribution a brand can make to its legacy - bridging the generations.

This episode's FREE downloadable guide

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

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You worked hard to perfect your recipe. Now you need to scale but how? This requires expert guidance and support. Missteps at this stage can be devastating. Learn what’s required to scale and meet the needs of your retailer partners.

This episode's FREE downloadable guide

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

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Download the show notes here:

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Standing out on a crowded shelf is difficult for any brand. Disruptive brands find creative ways to gain distribution outside traditional categories. Even more impactful is capturing the shopper's attention when they first enter the store.

At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: Understanding how to use data to tell a compelling selling story - navigating the data maze

This episode's FREE downloadable guide

Scorecards are powerful goal setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They're what you need to succeed. 

CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Scorecard

Before I begin, I want to remind you that there's a free downloadable guide for you at the end of most every episode of my podcast. I will also try to include one easy-to-download, quick-to-digest strategy that you can instantly adopt and make your own, one that you can use to grow sustainable sales and compete more effectively. Remember, the goal here is to help you get your product on more retailers' shelves and into the hands of more shoppers.

In this episode, we talk about the importance of social media. We also talk about the importance of having a strong digital online strategy to help enhance and grow your brand. Would you like an opportunity to learn from the very best, from Amazon, from Facebook, from Google, and other online platforms? Along with other industry thought leaders in this space, would you like to know how to bake these strategies into your brand's DNA and propel your growth? I have a special deal just for you.

NatchCom is coming up. It's going to be October 5, 6, and 7. This is where you're going to hear from the experts. This is where you're going to learn how to use these strategies to help build your brand. I have an exclusive deal for every listener for this podcast. I worked out a special deal to get you 10% off this year's conference. You can go to the website and register using Discount Code CMS10. That's CMS10. To register, go to natchcom.com. I'll be sure to put a link to it on the podcast webpage at the end of the show.

Today's story is about how someone took a family recipe and turned it into a thriving business and how they carved out a unique niche within the retail store, how they were able to get the retailer to help support the growth of their brand. And the reason they did it, the way they did it, was by providing tremendous value, tremendous additional value beyond other brands. They saw an opportunity to help the retailers add profitable dollars to a category that needed a little more flavor, a category that was the gateway to the rest of the store.

Today's story is about how a young brand saw an opportunity to create a whole new thriving category, a category that was eventually copied by a lot of other brands. They say that the best form of flattery is to have your product copied. What you're going to hear here in this episode is how this brand innovates to constantly stay ahead of the competition, to constantly remind the retailer that they're different, that they're a value-added product on the shelves.

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

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Mainstream brands are known for their commitment to training their teams. Those skills are the driving force behind their brands. What if you could leverage those skills to build a natural brand?- It would be like pouring rocket fuel on your growth.

This episode's FREE downloadable guide

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

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Download the show notes here:

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Do not go where the path may lead, go instead where there is no path & leave a trail. Own the space & control your own destiny through innovation & by adapting to what your customer’s want. Become a category leader by carving out your own unique niche

This episode's FREE downloadable guide

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

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Download the show notes here:

RetailSolved.com/session77

If you need brain surgery you go to a specialist, yet brands continue to rely on brokers, agencies, etc for their insights. Their capabilities are no match for big brands. If you want to play at the level of big brands, you need to BE AT THEIR LEVEL.

This episode's FREE downloadable guide

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

RetailSolved.com/PromotionROI

Download the show notes here:

RetailSolved.com/session76

Do not go where the path may lead, go instead where there is no path & leave a trail. Own the space & control your own destiny through innovation & by adapting to what your customer’s want. Become a category leader by carving out your own unique niche.

This episode's FREE downloadable guide

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

RetailSolved.com/PromotionROI

Download the show notes here:

RetailSolved.com/session75

Real shopper loyalty is not something that can be purchased through promotions or embossed on a plastic card. It is earned by consistently delivering exceptional value, trust, and loyalty. This gives brands a substantial competitive advantage on shelf. 

This episode's FREE download

Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. 

CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE

Real shopper loyalty is not something that can be purchased through promotions or embossed on a plastic card. It is earned by consistently delivering exceptional value, trust, and loyalty. This gives brands a substantial competitive advantage on shelf.

Before I begin, I want to remind you that there's a free downloadable guide for you at the end of most every one of my podcast episodes. I always try to include one easy to download, quick to digest strategy that you can instantly adopt and make your own - one that you can use to grow sustainable sales and compete more effectively. This show is about you and it’s for you. Remember the goal is to get your products on more retailer shelves and into the hands of more shoppers.

Here’s what you will learn on today’s episode.

Todays episode focuses on a strategy that helps you help your shoppers get what they want- the way they want it. This is how you build real shopper loyalty, sales and profits. You will hear how this strategy can help you standout from your competition giving you a substantial competitive advantage - one that can level the playing field.

Here's today episode.

When you talk to retailers and brands, they use terms like shopper loyalty and repeat customers. What do those terms mean and why are they important?

Most retailer strategies are not focused on building a solid loyal shopper base. Instead they are really focused on the quick wins and continually focusing on reacquiring the customers again and again. Developing a real shopper loyalty requires a long term more sustainable strategy. It all starts with the consumer decision tree.

The consumer decision tree, which shows how consumers shop a category, is perhaps the most difficult concept for retailers and manufacturers to act on. However, understanding consumer buying habits gives retailers and brands a leg up on the competition and demonstrates their commitment to satisfy their customers.

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

RetailSolved.com/PromotionROI

Download the show notes here:

RetailSolved.com/session74