Brand-Side

Creative automation is the future of design. There, I said it!
As more consumer data comes out supporting the need for varied digital assets, design teams have added pressure to create more content, edit and distribute to scale.
With creative automation, design teams are gifted more time to ideate, collaborate and create instead of worrying about mundane tasks needed to scale content such as re-sizing, file types, etc.
In this episode, I interview David Ricculli, Creative Solutions Consultant at Celtra, about creative automation. We talked about:

Myth busting creative automation misconceptions
How scale can affect creatives ability to collaborate
Why creatives need to be in the state of ‘play’

Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.

Guess what? Your creative team has under a month to launch a radio station. With even more parameters around production and a severely decreased timeline. Your choices are to scream and quit — or rise to the occasion and make something absolutely unique that you and your team are rightly proud of. In this episode, I interview Abby McBeth, Associate Creative Director at Pandora, about creativity during our at-home cultural phenomenon. What we talked about: Abby’s agency/advertising career decisions Why we are all missing music right now Changes that COVID-19 has caused for creatives Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.

What's the biggest difference between working at an agency vs. in-house? According to Paulie Dery, VP Creative & Brand Strategy at YETI, it’s about going to bed with different anxieties in your stomach.  Everyone wants to do great creative. But when you're working in-house, it's your department, your budget, and your idea. It all falls in your lap. Paulie joins the podcast to discuss all things brand-side. He shares how going in-house differs from working at creative agencies, what brands need to do to make in-house agencies successful, and of course, the work, campaigns, and ideas Paulie and his team are creating for YETI. Here's what we discussed with Paulie: The key differences between an agency's relationship with a client and an in-house team's relationship to the entire business The importance of tracking data and using it to pivot in real-time How data plays into the art-and-copy model of advertising Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.

The best brands in the world have a hidden secret: in-house agency teams. These unsung heroes work behind the scenes to create amazing work but often don't get a lot of recognition. It's usually the external agencies that receive all the accolades. But times are changing. Agency talent is starting to move in-house. And in-house teams are growing in talent and capacity. It's an exciting time. So we thought, what if we started a podcast highlighting the stories of all of the in-house creatives out there? Enter, BRAND-SIDE. A series of interviews with marketing, operations, and design leaders from the world’s best brands. We'll be sharing what life is like in-house vs agency-side, how big creative ideas come to life, how data and creative teams work together in-house, and how to lead and nurture creative teams. Find this interview and many more by subscribing to BRAND-SIDE, on Apple Podcasts, Spotify, or celtra.com.