Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

Sean started his company called SEO Hacker at the age of 22, straight out of college, at a time when SEO was still relatively unheard of. Back in college, he failed 28 units and the academe thought he was largely a failure. That proved to be incorrect as he went on to grow his company to a multi-million venture that has been running now for close to a decade and a half.

In this Brand Start episode, he tells his story of founding and growing SEO Hacker, the failures and successes that he experienced, the importance of courage in business, and tactical insights to leverage SEO for your business.

Listen to this episode to learn:

✅ Figuring Out the Unknown in Starting a Company

✅ Tips to Leverage SEO for your Brand

✅ Scaling a Company from 1 to 40 Employees

✅ Identifying Priority Lead Drivers in your Sales Funnel

✅ Overcoming Entrepreneurial Challenges and Trials

For more information on SEO Hacker, follow them on Facebook www.facebook.com/SEOHacker or visit their website www.seo-hacker.com

How To Win Friends and Influence People, was written by Dale Carnegie the book mentioned by Sean Si in the episode.

Brand Start is produced by The Vineyard Brand Consultancy. If you have any comments or questions or if you need help and support with branding, communications campaign, and design visit www.thevineyardbc.com to schedule a free brand call and learn about how we can help you grow your brand.

EveGrocer did not start as sustainable marketplace. Its founder, Dimple Sandoval, just wanted to address the pain point that moms experience in doing their household groceries.

In this Brand Start episode, Dimple talks about her journey in building an online ecommerce brand at the height of the pandemic. She shares how they grew fast during the early days and how the intent to grow as fast as they can proved to be counterproductive for their business.

Listen to this episode to learn:  

✅ Key Aspects of a Successful Online Marketplace

✅ How Brand Partnerships Can Grow Your Ecommerce Platform

✅ Importance of Timing and Pivoting in Growing a Business

✅ How to Validate your Business Idea

For more information on EveGrocer, follow them on Facebook www.facebook.com/evegrocer or visit their website www.evegrocer.com

The Lean Startup, was written by Eric Reis the book mentioned by Dimple Sandoval in the episode.

Brand Start is produced by The Vineyard Brand Consultancy. If you have any comments or questions or if you need help and support with branding, communications campaign, and design visit www.thevineyardbc.com to schedule a free brand call and learn about how we can help you grow your brand.

It’s not easy to be an entrepreneur and one can imagine how it can be even more challenging to become one in a place that is not your native land and with a language that is totally foreign.

In this Brand Start episode, Jess Reimer, founder of Mindflows talks about her journey of leaving the Philippines to finish her studies in Germany, try her luck and pursue a career there, and eventually becoming an entrepreneur abroad. She shares her motivations, struggles, ambitions, and the key insights that allowed her to transition from being an employee to a thriving company owner in a foreign land.

Listen to this episode to learn:

✅ Mindset to Overcome Hurdles and Self-Doubt

✅ Importance of Self-Awareness to Navigate the Unknown

✅ Transitioning from Employee to Entrepreneur Abroad

✅ Digitizing your Company Processes through a Software

✅ Running a Bespoke Software Solution Company

For more information on Mindflows, follow them on Facebook www.facebook.com/mindflowseu or visit their website www.mindflows.eu

The Culture Map, was written by Erin Meyer the book mentioned by Jess Reimer in the episode.

Brand Start is produced by The Vineyard Brand Consultancy. If you have any comments or questions or if you need help and support with branding, communications campaign, and design visit www.thevineyardbc.com to schedule a free brand call and learn about how we can help you grow your brand.

The cloud technology has been growing consistently all over the world and it’s critical that businesses consider this in their operating structure. But what does it really mean to build a business on a cloud?

In this Brand Start episode, Pat Zulueta, co-founder of Apper.ph talks about key insights on how to transition your business to be compatible with the current digital age and cloud technology. He also shares how they started the company, their early-stage challenges, and the successes that they are seeing on their business model.

Listen to this episode to learn:

✅ 3 Criteria Before Quitting Your Job to Pursue a Business Idea

✅ Parameters in Launching a Start-Up Company

✅ Importance of Cloud Technology and How You Can Leverage it

✅ Role of Branding in Company Success

✅ Insights for a Company Exit

For more information on Apper.PH, follow them on Facebook www.facebook.com/apper.ph or visit their website www.apper.ph

Zero to One, was written by Peter Thiel the book mentioned by Pat Zulueta in the episode.

Brand Start is produced by The Vineyard Brand Consultancy. If you have any comments or questions or if you need help and support with branding, communications campaign, and design visit www.thevineyardbc.com to schedule a free brand call and learn about how we can help you grow your brand.

What is branding? How do you build a meaningful brand? What is Public Relations? Why are impactful stories relevant to businesses?

In this Brand Start episode, Leonard and Mavic dive deep on their respective sphere of expertise from what branding really means and how entrepreneurs can build a meaningful brand to the importance of PR and how one can leverage on telling stories that have impact. They also let the audience in on some of their actual projects and processes at The Vineyard Brand Consultancy.

Listen to this episode to learn:

✅ Basics of Branding

✅ Key Concepts about Meaningful Brands

✅ What is Public Relations

✅ Key Indicators of an Impactful Story

✅ Entrepreneurial Insights and Advice

Brand Start is produced by The Vineyard Brand Consultancy. If you have any comments or questions or if you need help and support with branding, communications campaign, and design visit www.thevineyardbc.com to schedule a free brand call and learn about how we can help you grow your brand.

Victor dropped out of college after spending just 2 weeks in his senior year. He did that so we can work for free in a start-up tech company. Pretty unusual right? Well maybe but that experience became the prelude for him to start Avion School, a tech education company that teaches people to become a software engineer in just 2 weeks.

In this Brand Start episode, Victor shares the early stages of building his start-up, making it a part of Y Combinator, and now growing the company into bigger heights. He also tells his stories of the early struggles and challenges in getting a start-up company started and what you can do to overcome hurdles.

Listen to this episode to learn:

✅ What to Prioritize in Starting a Tech Company

✅ Why a Different Perspective on Education can bring success

✅ Thinking Global to Scale a Company

✅ Using Guarantee as a Brand Promise

✅ Role of Branding in Growing a Company

For more information on Avion School, follow them on Facebook www.facebook.com/avionschool or visit their website www.avionschool.com

The Growth Mindset, was written by Helen Glasgow and Joshua Moore the book mentioned by Victor in the episode.

Brand Start is produced by The Vineyard Brand Consultancy. If you have any comments or questions or if you need help and support with branding, communications campaign, and design visit www.thevineyardbc.com to schedule a free brand call and learn about how we can help you grow your brand.

When Covid-19 hit, Kathy decided it was best for her to quit her job if it meant making sure her father would be safe from the virus. But how do you thrive from uncertainties and how do you reinvent yourself from an employee to entrepreneur?

In this Brand Start episode, she shares her inspiring journey of rebuilding her career. Since quitting her job, Kathy has managed to become a successful accounting freelancer then transitioned to become a business owner, and now as a start-up founder for a company called Beppo Inc that is building an accounting app for freelancers.

Listen to this episode to learn:

✅ How to Transition from Employee to Freelancer

✅ Replacing your Salary with your Business Income

✅ Day-to-Day Life of a Start-up Co-Founder

✅ Managing Your Company’s Burn-Rate

✅ How to Reverse Engineer your Financial Forecast

For more information on Beppo, follow them on Facebook www.facebook.com/beppoapp or visit their website https://beppo.com.

Business Made Simple, was written by Donald Miller the book mentioned by Kathy in the episode.

Brand Start is produced by The Vineyard Brand Consultancy. If you have any comments or questions or if you need help and support with branding, communications campaign, and design visit www.thevineyardbc.com to schedule a free brand call and learn about how we can help you grow your brand.

Not a lot of people will quit college to become an entrepreneur and start a company because of the risks and uncertainties and parents telling you otherwise. Well, Amanda is not like a lot of people.

She skipped college and started her own company at the age of 19. She founded Backscoop, an online media and newsletter brand that caters to everything about tech start-ups in Southeast Asia.

In this Brand Start episode, she shares why she decided to not pursue college and how she is building her start-up company and the challenges she is facing along the way.

Listen to this episode to learn: ✅ How She Started Backscoop from her bedroom

✅ Key Business Principles for a Successful Start-up

✅ How to Grow Email Subscribers

✅ The Sweet Spot for Engaging Newsletters

✅ Becoming a Solopreneur to Build a Company

Did you like this episode? Subscribe, rate, review, and share this with a friend to help someone today.

For more information on Backscoop, follow them on Facebook https://www.facebook.com/BackScoop or visit their website https://www.https://www.backscoop.com

The Lean Startup, was written by Eric Ries the book mentioned by Amanda in the episode.

Brand Start is produced by The Vineyard Brand Consultancy. If you have any comments or questions or if you need help and support with branding, communications campaign, and design visit www.thevineyardbc.com to schedule a free brand call and learn about how we can help you grow your brand.

In this season 3 opener, Leonard is joined by his co-founder and COO of The Vineyard Brand Consultancy, Mavic Casas who is coming back as a co-host. In this special episode, they talk about their journey of quitting their respective corporate careers to start their own branding and communications company.

You will hear firsthand stories of the beginnings of their agency, their early struggles and successes, and how they are now positioning The Vineyard for growth.

Listen to this episode to learn:

✅ What it takes to Leave your Corporate Job and Be an Entrepreneur

✅ Keys to Starting a Successful Creative Agency

✅ Early Start-up Mistakes to Avoid

✅ Communication and Branding Tips

✅ Inspiring Entrepreneurial Journey

Did you like this episode? Subscribe, rate, review, and share this with a friend to help someone today.

Brand Start is produced by The Vineyard Brand Consultancy. If you have any comments or questions or if you need help and support with branding, communications campaigns, and design services, email us at [email protected].

You can also visit www.thevineyardbc.com to schedule a free brand call and learn about how we can help you grow your brand.

Finding your niche is important in starting a brand. Understanding how to grow and scale is another milestone that any founders and entrepreneurs need to know.

Miguel Bernas and Gabriel Benito, co-founders of Nexplay Esports, a South-East Asian premier Esports ecosystem company shares their journey in finding a competitive edge in the niched industry of online gaming and esports and how they scaled their company.

In this special episode, they shared how they thought of their business idea, their struggles to get funding, understanding their niched audience, and how they finally found success. Both Miguel and Gabriel also get up-close in sharing their respective personal transition from corporate to entrepreneurship.

Listen to this episode to learn:

- How to Discover your Niche for your brand

- How to Raise Capital and Find investors

- How to Build an Active Community

- Scaling a company into a regional and international scale

- Why Rejections Lead to Success

Did you like this episode? Subscribe, rate, review, and share this with a friend to help someone today.

For more information on Nexplay Esports, follow them on Facebook www.facebook.com/NexplayEsports or visit their website https://www.nexplay.gg

Killing Marketing, was written by Joe Pulizzi and Robert Rose, and The Lean Startup was written by Eric Ries, the books mentioned by Miguel and Gabriel in the episode.

Brand Start is produced by The Vineyard Brand Consultancy. If you have any comments or questions or if you need help and support with branding, communications campaigns, and design services, email us at [email protected].

You can also visit www.thevineyardbc.com to schedule a free brand call and learn about how we can help you grow your brand.