Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

Building your brand with a clear purpose and meaning can help you succeed in your journey as an entrepreneur.

Czar Carbonel, co-founder and CEO of Magwayen Organics, a sustainable personal care company behind the brand – Magwai, shares how they started a company that is anchored on a mission of saving the marine environment and how having a bigger purpose affects their business as a whole. 

Listen to this episode to learn:

- Importance of building a brand or business with a linear purpose

- Best practices in generating awareness of brand

- How brand development helps with finding success for your business

- Tips in transitioning from corporate to entrepreneurship

Did you like this episode? Subscribe, rate, review, and share this with a friend to help someone today.

For more information on Magwai, follow them on Facebook www.facebook.com/MagwaiPH  and on Instagram www.instagram.com/magwaiph or visit their website https://www.magwai.com.ph

Atomic Habits, the book mentioned by Czar in the episode, was written by James Clear

Brand Start is produced by The Vineyard Brand Consultancy. If you have any comments or questions or if you need help and support with branding, communications campaigns, and design services, email us at [email protected].

You can also visit www.thevineyardbc.com to schedule a free brand call and learn about how we can help you grow your brand.

It is challenging to start a business especially so in the middle of the pandemic. You need to be innovative and think outside the box.

In this episode, Mark Thompson, a musical artist, producer, and  co-founder of Thompson Collective shares his struggles and success in music industry and in building a business in a van.

Listen to this episode to learn: 

- Importance of Branding for your business

- Being resourceful to try something not ordinary

- How to overcome the challenges of being an entrepreneur

- How to strive as a music artist 

Did you like this episode? Subscribe, rate, review, and share this with a friend to help someone today. For more information on Thompson Collective Inc., follow them on Facebook https://www.facebook.com/PHTCollective and on Instagram https://www.instagram.com/thompson.collective or visit their website wemu.co/s/thompsoncollective 

Brand Start is produced by The Vineyard Brand Consultancy. If you have any comments or questions or if you need help and support with branding, communications campaigns, and design services, email us at [email protected]. 

You can also visit www.thevineyardbc.com to schedule a free brand call and learn about how we can help you grow your brand.

Deciding what business to pursue is not easy. It can be tricky even. There may be many ideas but the question usually is, which idea can really work and will be worth your time and energy? Is there really a way to know for sure? 

In this episode, Michael Tayag, co-founder, and CEO of Darkside Concepts Inc, a management consulting company that specializes in food and beverage business development, shares his journey behind his company and gives insights in choosing the right business ideas.

Listen to this episode to learn: 

- Best practices in selling and marketing a service

- Tactical tips on how to increase the success rate of a business when launching to market

- Process in deciding a business you should pursue 

- The advantages and disadvantages of being an entrepreneur

- The common mistakes we need to avoid in starting a business 

Did you like this episode? Subscribe, rate, review, and share this with a friend to help someone today. For more information on Darkside Concepts Inc, follow them on Facebook https://www.facebook.com/darksideconceptsinc  and on Instagram https://www.instagram.com/darksideconceptsinc.

Starting a Business All-In-One for Dummies, the book mentioned by Michael in the episode, was written by Consumer Dummies

Brand Start is produced by The Vineyard Brand Consultancy. If you have any comments or questions or if you need help and support with branding, communications campaigns, and design services, email us at [email protected]. 

You can also visit www.thevineyardbc.com to schedule a free brand call and learn about how we can help you grow your brand.

Do you want to know the secret behind a growing business?

Pot Chavez, Head of Operations of Tinapayan Festival, the pioneer in the use of agricultural crops in their bread products, was founded in 1982. It is a company that offers various sweets, soft baked goods, and pastry delicacies and has been thriving for forty years now. 

In this episode, he shares how their family managed to grow their business and overcome competition with continuous growth for over 4 decades.

Listen to this episode to learn:

- Importance of Brand Name to Business Success

- Company Values as Growth Driver 

- Importance of Vision for the Community and Company Succession 

- How innovation helps businesses to remain relevant in the industry

- The main factors behind the success of a 40-year brand

Did you like this episode? Subscribe, rate, review, and share this with a friend to help someone today. For more information on Tinapayan Festival, follow them on Facebook https://www.facebook.com/tinapayanfestivalbakeshopand on Instagram www.instagram.com/tinapayan.festivalor you can visit their website at http://www.tinapayanfestival.com

Labor Code of the Philippines, the book mentioned by Pot in the episode, was written by Arnold F. De Vera

Brand Start is produced by The Vineyard Brand Consultancy. If you have any comments or questions or if you need help and support with branding, communications campaigns, and design services, email us at [email protected].

You can also visit www.thevineyardbc.com to schedule a free brand call and learn about how we can help you grow your brand.

Do you want to know how to build a brand and maintain your relevance in the industry?

Pete Kawecki is the founder and CEO of Bapple, a company based in Sydney that offers services from UI/UX website design, web development, branding design and more. In this episode, he shares how he managed and built a brand from scratch and the challenges he encountered in maintaining relevance for his company despite the many changes in the digital industry.

Listen to this episode to learn:

- The importance of having a right foundation for the company

- The value of branding in building a successful business

- The impact of building a great team in delivering great work

- How to transition from freelancing to building your own company

- How to handle time and burnouts as an entrepreneur

Did you like this episode? Subscribe, rate, review, and share this with a friend to help someone today. For more information on Bapple Creative, follow them on Instagram www.instagram.com/bapplecreative or you can visit their website at https://bapple.com.au/

Profit First, the book mentioned by Pete in the episode, was written by Mike Michalowicz.

Brand Start is produced by The Vineyard Brand Consultancy. If you have any comments or questions or if you need help and support with branding, communications campaigns, and design services, email us at [email protected].

You can also visit www.thevineyardbc.com to schedule a free brand call and learn about how we can help you grow your brand.

Are you a mom who is planning to start your own business but with a limited capital? Or are you transitioning from corporate to entrepreneurship?

Joy Astilla, founder and CEO of Urban Essentials, started this brand that aims to cater to the needs of all parents especially to the moms by finding a really strong product and understanding that she was more fit to be an entrepreneur than an employee. She shares her inspiring entrepreneurial story and in building a well-loved brand.

Listen to this episode to learn:

Did you like this episode? Subscribe, rate, review, and share this with a friend to help someone today. For more information on Urban Essentials, follow them at Facebook, www.facebook.com/urbanessentialsinc and on Instagram www.instagram.com/urbanessentialsphilippines or you can visit their website at www. urbanessentials.com.ph.

Brand Start is produced by The Vineyard Brand Consultancy. If you have any comments or questions or if you need help and support with branding, communications campaigns, and design services, email us at [email protected].

You can also visit www.thevineyardbc.com to schedule a free brand call and learn about how we can help you grow your brand.

An entrepreneur must be an effective leader and must be able to build a productive team to run a successful venture.

Boris Joaquin, co-founder and CEO of Breakthrough Leadership Management Consultancy, talks about what leadership really means and how you can become an effective leader. He also shares insights and actionable tips in building a productive team as well as his inspiring entrepreneurial story. He has decades of corporate experience and while he considers himself to have started late in the entrepreneurial career, he is enjoying success for his many ventures.

Listen to this episode to learn:

Did you like this episode? Subscribe, rate, review, and share this with a friend to help someone today. For more information on Breakthrough Leadership Management Consultancy, follow Boris Joaquin at www.facebook.com/BLMCI and on Instagram www.instagram.com/borisjoaquin or visit them at www.breakthroughleadership.asia/

Simple Truths of Leadership, the book mentioned by Boris in the episode, was written by Ken Blanchard & Randy Conley.

Brand Start is produced by The Vineyard Brand Consultancy. If you have any comments or questions or if you need help and support with branding, communications campaigns, and design services, email us at [email protected].

You can also visit www.thevineyardbc.com to schedule a free brand call and learn about how we can help you grow your brand.

Feliz Lucas, a successful entrepreneur, an online personality, and the co-founder of Lucas Studios, shares her challenges of being a Mompreneur and how branding helped them build a thriving creative ambient venue that is perfect for photoshoots, weddings, and other lifestyle events.

Listen to this episode to learn:

Did you like this episode? Subscribe, rate, review, and share this with a friend to help someone today. For more information on Lucas Studios, follow them at www.facebook.com/lucasstudiosph and on Instagram www.instagram.com/lucasstudios_.

Sobre El Yunque, the book mentioned by Feliz in the episode, was written by Max Lucado.

Brand Start is produced by The Vineyard Brand Consultancy. If you have any comments or questions or if you need help and support with branding, communications campaigns, and design services, email us at [email protected].

You can also visit www.thevineyardbc.com to schedule a free brand call and learn about how we can help you grow your brand.

How do you position your brand for success? How do you differentiate your business through reinvention?

Marco Katigbak, co-founder of Felipe & Sons, a hybrid barbershop retail concept, shares how they planned for the launch of their business, designed the customer journey, and managed to achieve growth within their first year. He also shares his insights on how branding helped them attract the right customers and how storytelling was a major component of their success.

Listen to this episode to learn:

Did you like this episode? Subscribe, rate, review, and share this with a friend to help someone today.

For more information on Felipe and Sons, follow them at www.facebook.com/felipeandsons and on Instagram www.instagram.com/felipeandsons or visit their website www.felipeandsons.com

Show Your Work, the book mentioned by Marco in the episode, was written by Austin Kleon.

Brand Start is produced by The Vineyard Brand Consultancy. If you have any comments or questions or if you need help and support with branding, communications campaigns, and design services, email us at [email protected].

You can also visit www.thevineyardbc.com to schedule a free brand call and learn about how we can help you grow your brand.

Leaving the corporate world to pursue a journey of becoming an entrepreneur is not easy.

How do you prepare for that shift? What does it really take to start a food brand? When and how do you pivot when you encounter difficulties in building your business?

Bong Esguerra, owner of Papi’s Food Concepts, talks about his inspiring journey of shifting from corporate to entrepreneurship, building and growing an F&B brand, and striving to thrive when the pandemic hit.

Listen to this episode to learn:

Did you like this episode? Subscribe, rate, review, and share this with a friend to help someone today. For more information on Papi’s Food Concepts, follow them at www.facebook.com/papis.food.concepts and www.instagram.com/papis.food.concepts.

Brand Start is produced by The Vineyard Brand Consultancy. If you have any comments or questions or if you need help and support with branding, communications campaigns, and design services, email us at [email protected].

You can also visit www.thevineyardbc.com to download a free book on branding and schedule a free brand call to learn how we can help you grow your brand.