Join us in this insightful episode as Chris shares his journey into social media, revealing how his passion for creativity and the potential of social platforms led him to build an impactful career.

Learn about his first contract at 16, how he turned a side hustle into a thriving business, and his continuous drive to stay ahead of social media trends. 

Chris dives deep into the common mistakes businesses make on social platforms, the importance of having a clear social strategy, and how to effectively engage and build a loyal community. He also highlights the power of video content, being authentic, and the necessity of call-to-actions.

Whether you’re a small business owner or a seasoned marketer, this episode is packed with valuable strategies and tips for harnessing the true potential of social media

This week on Brand Stories, Louis Fulcher sits down with James Doyan, the founder of House of Charcoal, as they mark their first year in business. Forget what you think you know about charcoal. James ignites the conversation by revealing the passion behind his mission: to champion truly British charcoal.

Prepare to be shocked as James unpacks the uncomfortable truths about many imported charcoals, from devastating environmental impacts to the hidden scourge of modern slavery within the industry. But it's not all doom and gloom! He also fires up the discussion with the incredible quality and flavour boost you get from homegrown fuel.

Hear the real story of building a brand with purpose – the grit required to change minds, the power of community, and the drive to make our beloved barbecues more sustainable. James shares the highs and lows of his first year, his vision for the future, and why choosing the right charcoal matters more than you might think.

In this episode of Brand Stories, host Louis Fulcher speaks with Rich Evans, a brand expert and founder, about the intricacies of building and scaling a brand. 

They discuss Rich's journey from starting an agency at his kitchen table to achieving significant growth without external investment. The conversation delves into the importance of understanding the market, effective communication, and the role of brand personality in attracting the right audience.

Rich shares insights on common pitfalls founders face in branding, the significance of internal branding, and key takeaways from his book, 'Potent Positioning.'

In this conversation, Louis and Rich delve into the emotional aspects of consumer behaviour, particularly how emotions drive purchasing decisions, and discuss the importance of emotional connections in sales and investments, emphasising that understanding emotional drivers can lead to successful outcomes.