Brand Tales

It was all going well for India's 1st Chewing Gum Big Fun, but then came the downfall - thanks to their own negligance that led to the fall of such a successful brand. In this episode of Brand Tales, we talk about how once a successful brand vanished in thin area.

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Late 90s brings in a nostalgia of Big Fun Chewing Gum, the 1st Chewing Gum of India. It was nothing but a masterstroke campaign that make Big Fun Chewing Gum such a rage amongst the youngsters of India. Listen to this episode to know more.

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"Jo Dikhta Hai, Voh Bikta Hai!". But how much this is true? Is visibility a major factor for a brand to occupy Mind-Space of its consumer? Hear this really interesting tale of The Red Bull Empty Cans Strategy.

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We all have loved their superheroes, be it Iron Man, Hulk, Captain America, or even the Deadpool. But the Brand Tale of Marvel is nothing short of a superhero story itself! Hear this amazing journey of Marvel with RJ Atiq.

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Who would have thought a college kid and a school dropout (selling old mobile phones) will one day be the owner of a multimillion dollar stock trading app! In this episode of Brand Tales, we take you to the journey of Zerodha.

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Lenskart has captured over 70% of the eyewear industry of India. The journey of Peeyush Bansal, the founder of Lenskart has been a journey of crazy rides, from leaving a thriving career at Microsoft to understanding the core of Indian Consumer behaviour. Delve into this amazing episode of Lenskart.

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What is the story behind the iconic Royal Enfield? Brand Tales with Atiq takes you on this epic ride that is as exciting as the brand itself.

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In this episode of Brand Tales, RJ Atiq takes you on the journey of a brand that faced the biggest obstacle of modern history - the Pandemic 2019; but is now under uncertanities. This brand tale is about PayTM

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In this episode of Brand Tales, RJ Atiq takes you behind the story of the 2nd youngest millionaire of India, and how Oyo came to life.

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In this episode of Brand Tales, RJ Atiq takes you to the story behind one of the biggest electronics brand - Samsung, and its journey from a small grocery store to a major electronics brand.

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