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Andrew Hunt, Co-Founder and Managing Director of Aduna, believes passionately in the power of brands to create positive change. His passion for combining entrepreneurship with development in Africa has also seen him work on other high-impact projects in Ghana, Senegal and Zambia. Andrew talks to us about going through a radical life change that saw him move to West Africa.
Interview with Suzie Walker, Founder & Chief Fire Starter at The Primal Pantry. As a qualified nutritionist, Suzie has always had a complete passion for wholesome real food. Suzie talks to Sophie Thomas about the challenges of building a successful brand in the real food space.
Niche audiences, customers and consumers have higher expectations and a desire for more specific content. Up your brand and marketing content output by understanding how you can be more relevant.
Discover how to make a deeper connection with your audience, customers & consumers by understanding them on an emotional level - as well as a demographic one. By asking the right questions when creating your customer profile you can drive your brand to better brand awareness, sales and loyalty.
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